Your Club Fan Club


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Your Club Fan Club is a programme for grass roots sports clubs to be able to provide their fans with a club at no cost to themselves

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  • What we do Number clubs Developments: Sp Access (remote) branching out to Middlesex
  • By helping the clubs its important but without the FA the clubs won’t exist and we understand that the FA needs cash injection as much as the clubs to continue its good work Therefore we have now come up with a concept that will help the FA as well as the clubs
  • Dedicated fan support is one of the fundamental elements necessary in keeping a sports club alive. As such, it is vital that a club strives to maintain a close relationship with its fan base. Running a membership fan club is easily the simplest and most sensible approach for success in this area. Regrettably, operating an active fan club requires a great deal of time and resources to properly maintain. Finding a sustainable model, evenly weighing costs against potential gain, can itself prove simply too challenging for many clubs to bother establishing their own fan club. Fortunately for clubs and supporters everywhere, SponsorPACK now has the solution. Our new fan club system offers sport clubs an efficient and cost-effective way to build solid and rewarding relationships with their fans. All we require from each club is that they sign up, and then we handle everything else. Whenever a club has news or any upcoming event they want fans to hear about, SponsorPACK takes care of it for them. But setting up a fan club with us entitles members to more than just news. Thanks to our numerous business connections, we can supply clubs with a wealth of exciting and unique offers for their fans to enjoy.
  • No hidden catches and the only bottom line is profit. For every fan club membership sold, clubs will earn £1.27. With upwards of 500 potential fans per club, that puts an extra £635 directly into the club funds. On top of that, a portion of all sales made using the special offer vouchers we provide could bring in a further £150 - £300 Copy of agreement Terms and Conditions List of benefits the club will offer (dictated by us) Opportunity to get a mascot designed We process everything Website Mail out Collect the data Send the club the data we collect Take the money We deal with any problems We pay the club commission
  • Communication campaign includes: Poster Programme advert Emails Website Logo’s Headed Paper Web banners – linked to your club fan club site
  • What the fan gets
  • Opportunity to communicate with their fans at least once a year more money More potential through email and future xmas cards etc – How much is it worth?
  • Your Club Fan Club

    1. 2. What we do <ul><li>Mediators </li></ul><ul><li>Started with 3 clubs </li></ul><ul><li>Now represent 35 </li></ul><ul><li>Further 5 being processed </li></ul><ul><li>Expansion: </li></ul><ul><ul><li>Access </li></ul></ul><ul><ul><li>Middlesex </li></ul></ul><ul><ul><li>Leeds </li></ul></ul><ul><ul><li>Scotland </li></ul></ul><ul><li>No up front costs for club </li></ul><ul><li>Processes </li></ul><ul><li>Agreements </li></ul><ul><li>Communication </li></ul><ul><ul><ul><li>Member </li></ul></ul></ul><ul><ul><ul><li>Club </li></ul></ul></ul><ul><ul><ul><li>Sponsor </li></ul></ul></ul><ul><li>Fund management </li></ul><ul><li>Relationship management </li></ul>
    2. 3. Successes <ul><li>£11,000 raised for 8 clubs on board to Oct 2010 </li></ul><ul><li>Savings instigated for clubs through sponsor relationships = £15,300 </li></ul><ul><li>Clubs capitilising on sponsor relationships developed </li></ul><ul><li>ROI for sponsors = ROI for clubs </li></ul><ul><li>More Sponsorpack clubs = more success </li></ul>
    3. 4. Next Steps <ul><li>Economic climate </li></ul><ul><li>Withdrawal of government funding </li></ul><ul><li>Also need to support the organisation that supports the clubs </li></ul><ul><li>Launch of new product </li></ul>
    4. 5. <ul><li>Dedicated fan support and loyalty keeps a club alive </li></ul><ul><li>Vital to instigate and maintain relationships </li></ul><ul><li>Communication is key </li></ul><ul><li>Clubs want to communicate with their young fans but haven’t got the time or resource </li></ul><ul><li>SponsorPACK launch ‘Your Club Fan Club’ </li></ul>
    5. 6. ‘ Your Club Fan Club’ System <ul><li>We provide all of the following for NO up front cost: </li></ul><ul><li>Agreement </li></ul><ul><li>Terms and Conditions </li></ul><ul><li>Promotional merchandise </li></ul><ul><li>Press Releases </li></ul><ul><li>The Pack </li></ul><ul><li>The Birthday Card </li></ul><ul><li>Website </li></ul><ul><li>Distribution </li></ul><ul><li>Collection of data </li></ul><ul><li>Funds management </li></ul><ul><li>Dealing with queries </li></ul><ul><li>On going communication facility </li></ul><ul><li>Sponsor Sourcing </li></ul>
    6. 7. ‘ Your Club Fan Club’ Promotion
    7. 8. The Fan Club Pack
    8. 9. Happy Birthday!
    9. 10. How to make the Fan Club a success! <ul><li>Support of FA </li></ul><ul><ul><li>Communicating the launch </li></ul></ul><ul><ul><li>On going communication </li></ul></ul><ul><ul><li>Promotion of successes </li></ul></ul><ul><ul><li>Marketing to other County FA’s </li></ul></ul>