DSM NEXT presenting the New Way of Working in a Multinational

Welcome to DSM NEXT A three story discussion about generation 2.0 Business Information Management Council April 7 th , 2009

DSM NEXT wishes you.. .. a happy 50th BIM Council meeting anniversary! Source: Abraham and Sara, Biblical Graphic Icons in modern times

DSM NEXT IN A NUTSHELL
What is DSM NEXT
International network organization to share knowledge and learnings
Currently approximately 600 members in 8 countries
‘ Auction of ideas’ to top 30 DSM bring in funding
From €12,000 to €150,000 budget plus sponsoring of the DSM NEXT Congress 2009
From 6 to 16 satellite organizations in 2 years
What do we do?
Connecting people
Organizing local and business related activities
Stand up Speak up mentality: You are not heard if you don’t say anything!
Last but not least: learn, experiment and prepare leadership skills

WHAT IS DSM NEXT… WHAT IS OUR GENERATION CONTRIBUTING TO THE FUTURE? © New Life University.

DSM NEXT Stories Today
- Journey of Generations
- Do Serve Me!
- Pragmatism is in the tools

Story 1 Journey of Generations

Traditionalists Born between 1922 and 1943

Boomers Born between 1943 and 1960

Generation X Born between 1960 and 1979

Generation Y or Millennials Born between 1980 and 2000

Millennials right now.. … aware of their successors, the Gamers

Game generation..

An emerging sense of power
Millennials are feeling powerful because:
- Focus and self belief from parents: you can do anything
- Sense of society and responsibility: taught by idealistic parents
- High educational attainment
- Techno savvy: unconscious learners
Plus
- Ability to take the pressure of high expectations; they are coping
- Comfortable with a multi-tasking high speed life
- Old heads on young shoulders

Millennials are influenced by

Millennials grew up with a computer

Web 2.0 is where Millennials feel at home
Being connected is incredibly important to Millennials; connecting the dots is their credo
Niche interests: no need to ‘hook’ with large tribes
User generated content = Millennials
Use social networks to get knowledge and create value

Embracing web 3.0 and convergence

We are always on-line: everywhere, anytime
Who is around me? What is around me?
Checking in with our social business and friends network via Linked In, via our Tweetdecks and via Bkite we share our coordinates
Checking email (also from the boss)
Private and business life is fully mixed
We love to work from a mobile office to fully interact with the environment and its people

Our cell phones are an extension of our hands..

What Millennials want in a job
To do what we are good at and excel in
An inspirational boss to identify with
Not an over-structured job
Millennials prefer jobs they have no idea how to do
Just a steep goal and some names in the organization
On demand learning: coaching instead of assessment
Need to work a-synchronic
Access to 3.0 communication tools to ‘connect the dots’ in our networks

No agenda
Three stories
Journey of the generations
Do Serve Me! Culture in future DSM
Pragmatism is in the tools
Now, why should DSM be happy with that?

Story 2 Because change is coming to the world

A small journey from the young generation…
The economy is changing, the world is changing, the way we do business is changing

People (companies) that share information, collaborate and form partnerships in the market will survive

Hard boundaries of traditional companies will fade over time

DSM builds consortia of companies in Life Sciences and Material Sciences to solve the truly crying needs of the market, of PEOPLE

DSM: Do Serve Me!
… is all our customers want to hear

DSM co-creates and shares!
What we need is a culture of sharing,
an ICT environment that supports that mission for growth

Breakdown of objectives
Find people in DSM: who’s around me?
Collaboration and Networking
Share what I have and what I know
Sharing the creative process
Increase visibility

Story 3 Pragmatism is in the tools

Sharing a bit of our frustrations

What we do like…

Can we find each other?
Social internal networks via micro blogging

Are we listening, are we engaging?
Build intimate external customer networks via micro blogging

Are we re-inventing every wheel 22,000 ⁿ times? Share presentations with colleagues internally On ALL topics

Are we able to collaborate internally + externally in the same place? Collaborate with customers, partners and colleagues online, share large files securely IBM  Performance Management based on knowledge creation and sharing Pilot via Congress Committee Sept-08? Collaboration with Marc God

een ‘Twitter’ voor intern gebruik

Role C-ICT
Update webbrowser & Flashplayer & microsoft Silverlight
Early adapter new software
Pro-active service provider towards business groups
More customer oriented w.r.t new software (tools come and go, can be used temporarily)
Provide not only tools but also stimulate and facilitate implementation

DSM NEXT
Introduces ‘the new way of working’ in collaboration with Corporate ICT in the fall of 2009
Keep an eye on our website www.dsmnext.com
Or visit the intranet website My Interests -> DSM NEXT

DSM NEXT presenting the New Way of Working in a Multinational

by Diana Vermeij on Apr 06, 2009

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