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FACEBOOK Meets FOURSQUARE
Your Business Needs Both
Diana Yazidjian
www.DFYConsulting.com @diana_fyaz Foursquare – DFY Cons...
WHY FACEBOOK FOR BUSINESS
83% of time spent on social networks is spent on FACEBOOK

Source: Comscore 2013

Facebook Meets...
WHY FACEBOOK FOR BUSINESS
Quebeckers are hyper social with 3.1M users (#2 in Canada)

Source: Comscore 2013

Facebook Meet...
FOURSQUARE FEATURES
Location-based application
 Location is provided by GPS (satellite positioning)
 Users check in as t...
FOURSQUARE FAST FACTS
Total WW Users: 40M
 Check-ins all-time: 3.5B
 User Tips Left: 30M
 Business Pages: 1.3M
 “Free”...
FOURSQUARE CHECK-INS
in Urban Areas 24/7

HTTPS://vimeo.com/75413842

Facebook Meets Foursquare – DFY Consulting
FOURSQUARE BADGES
Badges earned by checking into
venues
 Tied to city, venue, event, date or
activity
 An earned badge r...
FOURSQUARE POINTS SYSTEM

Source: foursquare.com

Facebook Meets Foursquare – DFY Consulting
FOURSQUARE WEB PROFILE
PAGE

Facebook Meets Foursquare – DFY Consulting
FOURSQUARE MOBILE PAGE

Facebook Meets Foursquare – DFY Consulting
WHY FOURSQUARE FOR
BUSINESS
93% of storefronts with local
channels are on Foursquare.
Your customers probably listed
your ...
FOURSQUARE FOR BUSINESS
Step 1 – Search and Claim Your Business

Facebook Meets Foursquare – DFY Consulting
FOURSQUARE FOR BUSINESS
Step 2
MAKE IT EASY TO FIND
YOU…TELL
YOUR SOCIAL
NETWORKS YOU ARE
ON FOURSQUARE!
Credit: Mediapost...
FOURSQUARE FOR BUSINESS
Step 3
ENGAGE YOUR TEAM
AND HAVE THEM
CHECK-IN
AND SHARE WITH THEIR
NETWORKS
Credit: Mediapost.com...
INTEGRATING BOTH WORLDS
Engagement

Posts

Check-ins

Untapped opportunities at
your business’ fingertips!

Facebook Meets...
THANK YOU
Helping you increase your outreach and
multiply your business opportunities
@diana_fyaz
www.dfyconsulting.com

F...
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Facebook meets Foursquare

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Making both social platforms work for you. Integrating your social presence is key to increase your reach and conversation with prospective customers.

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Transcript of "Facebook meets Foursquare"

  1. 1. FACEBOOK Meets FOURSQUARE Your Business Needs Both Diana Yazidjian www.DFYConsulting.com @diana_fyaz Foursquare – DFY Consulting Facebook Meets Tuesday, December 10, 2013
  2. 2. WHY FACEBOOK FOR BUSINESS 83% of time spent on social networks is spent on FACEBOOK Source: Comscore 2013 Facebook Meets Foursquare – DFY Consulting
  3. 3. WHY FACEBOOK FOR BUSINESS Quebeckers are hyper social with 3.1M users (#2 in Canada) Source: Comscore 2013 Facebook Meets Foursquare – DFY Consulting
  4. 4. FOURSQUARE FEATURES Location-based application  Location is provided by GPS (satellite positioning)  Users check in as they enter a business place  Each check-in awards the user points and sometimes "badges”  The user who checks in the most often to a venue becomes the "mayor”  Users regularly vie for "mayorships."  Facebook Meets Foursquare – DFY Consulting
  5. 5. FOURSQUARE FAST FACTS Total WW Users: 40M  Check-ins all-time: 3.5B  User Tips Left: 30M  Business Pages: 1.3M  “Free” Marketing  Sources: foursquare.com , expandedramblings.com Facebook Meets Foursquare – DFY Consulting
  6. 6. FOURSQUARE CHECK-INS in Urban Areas 24/7 HTTPS://vimeo.com/75413842 Facebook Meets Foursquare – DFY Consulting
  7. 7. FOURSQUARE BADGES Badges earned by checking into venues  Tied to city, venue, event, date or activity  An earned badge remains on user's profile indefinitely.  Handful of introductory badges are earned as milestones in usage.  Complete list: http://www.badgeunlock.com/foursquare-badge-list/ Facebook Meets Foursquare – DFY Consulting
  8. 8. FOURSQUARE POINTS SYSTEM Source: foursquare.com Facebook Meets Foursquare – DFY Consulting
  9. 9. FOURSQUARE WEB PROFILE PAGE Facebook Meets Foursquare – DFY Consulting
  10. 10. FOURSQUARE MOBILE PAGE Facebook Meets Foursquare – DFY Consulting
  11. 11. WHY FOURSQUARE FOR BUSINESS 93% of storefronts with local channels are on Foursquare. Your customers probably listed your business already. Consumers tell friends where they like to go. They leave tips and photos at their favorite places. You can listen to what your customers are saying and join the conversation CLAIM YOUR BUSINESS NOW! >>>> Facebook Meets Foursquare – DFY Consulting
  12. 12. FOURSQUARE FOR BUSINESS Step 1 – Search and Claim Your Business Facebook Meets Foursquare – DFY Consulting
  13. 13. FOURSQUARE FOR BUSINESS Step 2 MAKE IT EASY TO FIND YOU…TELL YOUR SOCIAL NETWORKS YOU ARE ON FOURSQUARE! Credit: Mediapost.com START ENGAGING! >>>>>> Facebook Meets Foursquare – DFY Consulting
  14. 14. FOURSQUARE FOR BUSINESS Step 3 ENGAGE YOUR TEAM AND HAVE THEM CHECK-IN AND SHARE WITH THEIR NETWORKS Credit: Mediapost.com START ENGAGING! Facebook Meets Foursquare – DFY Consulting
  15. 15. INTEGRATING BOTH WORLDS Engagement Posts Check-ins Untapped opportunities at your business’ fingertips! Facebook Meets Foursquare – DFY Consulting
  16. 16. THANK YOU Helping you increase your outreach and multiply your business opportunities @diana_fyaz www.dfyconsulting.com Facebook Meets Foursquare – DFY Consulting
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