Facebook meets Foursquare

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Making both social platforms work for you. Integrating your social presence is key to increase your reach and conversation with prospective customers.

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Facebook meets Foursquare

  1. 1. FACEBOOK Meets FOURSQUARE Your Business Needs Both Diana Yazidjian www.DFYConsulting.com @diana_fyaz Foursquare – DFY Consulting Facebook Meets Tuesday, December 10, 2013
  2. 2. WHY FACEBOOK FOR BUSINESS 83% of time spent on social networks is spent on FACEBOOK Source: Comscore 2013 Facebook Meets Foursquare – DFY Consulting
  3. 3. WHY FACEBOOK FOR BUSINESS Quebeckers are hyper social with 3.1M users (#2 in Canada) Source: Comscore 2013 Facebook Meets Foursquare – DFY Consulting
  4. 4. FOURSQUARE FEATURES Location-based application  Location is provided by GPS (satellite positioning)  Users check in as they enter a business place  Each check-in awards the user points and sometimes "badges”  The user who checks in the most often to a venue becomes the "mayor”  Users regularly vie for "mayorships."  Facebook Meets Foursquare – DFY Consulting
  5. 5. FOURSQUARE FAST FACTS Total WW Users: 40M  Check-ins all-time: 3.5B  User Tips Left: 30M  Business Pages: 1.3M  “Free” Marketing  Sources: foursquare.com , expandedramblings.com Facebook Meets Foursquare – DFY Consulting
  6. 6. FOURSQUARE CHECK-INS in Urban Areas 24/7 HTTPS://vimeo.com/75413842 Facebook Meets Foursquare – DFY Consulting
  7. 7. FOURSQUARE BADGES Badges earned by checking into venues  Tied to city, venue, event, date or activity  An earned badge remains on user's profile indefinitely.  Handful of introductory badges are earned as milestones in usage.  Complete list: http://www.badgeunlock.com/foursquare-badge-list/ Facebook Meets Foursquare – DFY Consulting
  8. 8. FOURSQUARE POINTS SYSTEM Source: foursquare.com Facebook Meets Foursquare – DFY Consulting
  9. 9. FOURSQUARE WEB PROFILE PAGE Facebook Meets Foursquare – DFY Consulting
  10. 10. FOURSQUARE MOBILE PAGE Facebook Meets Foursquare – DFY Consulting
  11. 11. WHY FOURSQUARE FOR BUSINESS 93% of storefronts with local channels are on Foursquare. Your customers probably listed your business already. Consumers tell friends where they like to go. They leave tips and photos at their favorite places. You can listen to what your customers are saying and join the conversation CLAIM YOUR BUSINESS NOW! >>>> Facebook Meets Foursquare – DFY Consulting
  12. 12. FOURSQUARE FOR BUSINESS Step 1 – Search and Claim Your Business Facebook Meets Foursquare – DFY Consulting
  13. 13. FOURSQUARE FOR BUSINESS Step 2 MAKE IT EASY TO FIND YOU…TELL YOUR SOCIAL NETWORKS YOU ARE ON FOURSQUARE! Credit: Mediapost.com START ENGAGING! >>>>>> Facebook Meets Foursquare – DFY Consulting
  14. 14. FOURSQUARE FOR BUSINESS Step 3 ENGAGE YOUR TEAM AND HAVE THEM CHECK-IN AND SHARE WITH THEIR NETWORKS Credit: Mediapost.com START ENGAGING! Facebook Meets Foursquare – DFY Consulting
  15. 15. INTEGRATING BOTH WORLDS Engagement Posts Check-ins Untapped opportunities at your business’ fingertips! Facebook Meets Foursquare – DFY Consulting
  16. 16. THANK YOU Helping you increase your outreach and multiply your business opportunities @diana_fyaz www.dfyconsulting.com Facebook Meets Foursquare – DFY Consulting

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