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VNG Social Media Congress 2012

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Diana Russo
Diana Russo

HR & Social Media Presentatie tijdens de 2daagse over Arbeidszaken van het College van Arbeidszaken van het VNG

Business
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VNG congres 16 april 2012 SOCIAL MEDIA & HRM DIANA RUSSO [HR BUSINESSPARTNER]
HR BUSINESS PARTNER FASHION PROGRAMMA EMPLOYER BRANDING medewerker HR & SOCIAL MEDIA engagement - Social Media HR & SOCIAL MEDIA - HR vraagstukken - Richtlijnen
WAARVOOR GEBRUIKEN BESTUURDERS & AMBTENAREN SOCIAL MEDIA? OP HOOGTE BLIJVEN KLOOF BURGER VERKLEINEN CONTACTEN
WELKE SOCIAL MEDIA GEBRUIKEN ZE? FACEBOOK LINKEDIN TWITTER
ARE YOU CONNECTED? VNG congres 16 april 2012 DIANA RUSSO [HR BUSINESSPARTNER]
VEEL GEBRUIKTE TOEPASSINGEN VNG congres 16 april 2012 DIANA RUSSO [HR BUSINESSPARTNER]
SOCIAL MEDIA REVOLUTION http://www.youtube.com/watch?v=3SuNx0UrnEo VNG congres 16 april 2012 DIANA RUSSO [HR BUSINESSPARTNER]
ESSENTIE VAN SOCIAL MEDIA
COMMUNICATIE 1-1 1  MANY 1   MANY MANY   MANY
ESSENTIE VAN SOCIAL MEDIA CONNECTIES (NETWERK) CONGRUENTIE (GELIJKGESTEMDHEID) CONVERSATIE (MEERRICHTINGSVERKEER) CONTENT (INHOUD) CONTEXT (SETTING)
(GEDRAGS)VERANDERTRAJECT! VNG congres 16 april 2012 DIANA RUSSO [HR BUSINESSPARTNER]
ROL VAN HR
(DRIE) DUBBELROL HR GEBRUIKER SOCIAL MEDIA TOEPASSEN OM HR VRAAGSTUKKEN TE ONDERSTEUNEN CHANGE AGENT ORGANISATIE BEGELEIDEN IN HET GEDRAGSVERANDERINGSTRAJECT STRATEGISCHE BUSINESSPARTNER WAT ZIJN DE IMPLICATIES VOOR DE ORGANISATIE DOOR SOCIAL MEDIA: - OP KORTE TERMIJN - OP LANGE TERMIJN
SOCIAL MEDIA & HR VRAAGSTUKKEN
INZET BIJ HR VRAAGSTUKKEN EXTERN GERICHT INTERN GERICHT * RECRUITMENT * INTERNE COMMUNICATIE * ARBEIDSMARKTCOMMUNICATIE * MEDEWERKER ENGAGEMENT * EMPLOYER BRANDING (extern) * VERBINDEN VAN MEDEWERKERS * WERKGEVERPROFILERING * INTERNAL BRANDING * EXTERNE KENNISDELING & DISCUSSIES * INTERNE KENNISDELING & DISCUSSIES * ALUMNI RELATIES * HR & LEIDERSCHAP PROFILERING * ETC. * ONTWIKKELING & OPLEIDING * MANAGEMENT DEVELOPMENT * TALENT MANAGEMENT * MEDEWERKERONDERZOEK * VERANDERMANAGEMENT * MOBILITEITSVRAAGSTUKKEN * GENERATIEMANAGEMENT * ETC. VNG congres 16 april 2012 DIANA RUSSO [HR BUSINESSPARTNER]
WERKGEVERSPROFILERING  TRANSPARANTIE
RECRUITMENT  EMPLOYER BRANDING  ARBEIDSMARKTCOMMUNICATIE  COMMUNITY MANAGEMENT
RECRUITMENT  EMPLOYER BRANDING  COMMUNITY MANAGEMENT
EXTERNE KENNISDELING  OPENHEID & GELIJKGESTEMDHEID
INTERNE COMMUNICATIE  MEDEWERKER ENGAGEMENT  INFORMEREN & VERBINDEN
OPLEIDEN & ONTWIKKELEN  ENTHOUSIASMEREN + VERBINDEN
MOBILITEIT/TALENT MANAGEMENT  AFSTEMMEN + PROFILEREN
SOCIAL MEDIA RICHTLIJNEN
PRAKTIJK VOORBEELDEN 17 april 2012 35
PRAKTIJK VOORBEELDEN 17 april 2012 36
PRAKTIJK VOORBEELDEN 17 april 2012 37
SOCIAL MEDIA RICHTLIJNEN http://www.youtube.com/watch?v=8iQLkt5CG8I VNG congres 16 april 2012 DIANA RUSSO [HR BUSINESSPARTNER]
SOCIAL MEDIA PLAN
DE IMPLEMENTATIE VAN SOCIAL MEDIA IS EEN KWESTIE VAN EXPERIMENTEREN FLICKR CREATIVE COMMONS EYELIAM
IMPLEMENTATIE STRATEGIE GESTRUCTUREERD PLAN EXPERIMENT DIANA RUSSO [HR BUSINESSPARTNER]
GESTRUCTUREERD PLAN • 1. WAT IS HET VRAAGSTUK • 2. WIE IS DE DOELGROEP EN HOE BEREIK IK DIE? • 3. WAT IS ONS VERHAAL/EMPLOYER BRAND? • 4. HOE GAAN WE SOCIAL MEDIA IMPLEMENTEREN ? • 5. RANDVOORWAARDEN VNG congres 16 april 2012 DIANA RUSSO [HR BUSINESSPARTNER]
5. RANDVOORWAARDEN (OF SHOWSTOPPERS?) OPEN CULTUUR, TRANSPARANTIE BEREIDHEID TOT DELEN (INTERN & EXTERN) SAMENWERKINGSGEZINDHEID TUSSEN AFDELINGEN AMBASSADEURS, FANS FLEXIBEL EN LANGE ADEM INCASSERINGSVERMOGEN REALISTISCHE DOELEN RUIMTE VOOR EXPERIMENT (VERSUS GESTRUCTUREERD) VISIE & AANSLUITEN BIJ ORGANISATIEDOELSTELLING VERTROUWEN IN DE MEDEWERKERS MANAGEMENT BUY-IN, VOORBEELDGEDRAG TECHNISCHE INFRASTRUCTUUR VOLDOENDE RESOURCES, BUDGET, TIJD, MANKRACHT, KENNIS
IMPACT OP DE ORGANISATIE
IMPACT OP DE ORGANISATIE PYRAMIDE VERSUS DE PIZZA VERVAGENDE ORGANISATIE GRENZEN VIRTUEEL VERSUS IRL VNG congres 16 april 2012 DIANA RUSSO [HR BUSINESSPARTNER]
IMPACT OP LEIDERSCHAP PYRAMIDE GAAT KANTELEN LEIDER IS OOK EEN MENS CONVERSATIE IPV ZENDEN VNG congres 16 april 2012 DIANA RUSSO [HR BUSINESSPARTNER]
IMPACT OP LEIDINGGEVEN COACH, INSPIRATIE, GELIJKWAARDIG VERTROUWEN, VRIJHEID, VERANTWOORDELIJKHEID, VERBONDENHEID STUREN OP RESULTAAT IPV INSPANNING UITSTERVEND BEROEP? VNG congres 16 april 2012 DIANA RUSSO [HR BUSINESSPARTNER]
IMPACT OP DE MEDEWERKER VIER VERSCHILLENDE GENERATIES BINNEN DE ORGANISATIE TOP 3 EMPLOYER OF CHOICE FACTOREN: - PERSOONLIJKE ONTWIKKELING - FLEXIBILITEIT - CONNECTIVITY FILTEREN, FOCUS, FRAGMENT VNG congres 16 april 2012 DIANA RUSSO [HR BUSINESSPARTNER]
IMPACT OP DE HR SAMENWERKING MET ANDERE AFDELINGEN (MARKETING, COMMUNICATIE, IT) AANPASSEN HR BELEID & TOOLS BINDEN & BOEIEN WORDT VERBINDEN & VERBONDENHEID VNG congres 16 april 2012 DIANA RUSSO [HR BUSINESSPARTNER]
AFSLUITING
DUS…  SOCIAL MEDIA ESSENTIEEL ANDERE MANIER VAN COMMUNICEREN  DRIE HR ROLLEN:  GEBRUIKER  CHANGE AGENT  BUSINESSPARTNER  HR VRAAGSTUKKEN: EXTERN & INTERN  SOCIAL MEDIA RICHTLIJNEN OM TE ACTIVEREN  SOCIAL MEDIA PLAN: RANDVOORWAARDEN!!!  DURF TE EXPERIMENTEREN AND HAVE FUN VNG congres 16 april 2012 DIANA RUSSO [HR BUSINESSPARTNER]
MEER OVER SOCIAL MEDIA OP MIJN BLOG WWW.DIANARUSSOHRBP.WORDPRESS.COM WAAROM DE ÉÉN SOCIAL MEDIA OMARMT EN DE ANDER HET NEGEERT HR & SOCIAL MEDIA: RANDVOORWAARDEN OF SHOWSTOPPERS? SOCIAL MEDIA STAAT OP DE HR AGENDA! WAT NU? HR & SOCIAL MEDIA: AARZELEND EEN STAP VOORRUIT HR & SOCIAL MEDIA: VAN EXPERIMENT NAAR GESTRUCTUREERD PLAN IS HR KLAAR VOOR DE VERANDERINGEN DIE SOCIAL MEDIA MET ZICH MEEBRENGT?
JOIN THE CONVERSATION

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VNG Social Media Congress 2012

  • 1. VNG congres 16 april 2012 SOCIAL MEDIA & HRM DIANA RUSSO [HR BUSINESSPARTNER]
  • 2. HR BUSINESS PARTNER FASHION PROGRAMMA EMPLOYER BRANDING medewerker HR & SOCIAL MEDIA engagement - Social Media HR & SOCIAL MEDIA - HR vraagstukken - Richtlijnen
  • 3.
  • 4. WAARVOOR GEBRUIKEN BESTUURDERS & AMBTENAREN SOCIAL MEDIA? OP HOOGTE BLIJVEN KLOOF BURGER VERKLEINEN CONTACTEN
  • 5. WELKE SOCIAL MEDIA GEBRUIKEN ZE? FACEBOOK LINKEDIN TWITTER
  • 6. ARE YOU CONNECTED? VNG congres 16 april 2012 DIANA RUSSO [HR BUSINESSPARTNER]
  • 7. VEEL GEBRUIKTE TOEPASSINGEN VNG congres 16 april 2012 DIANA RUSSO [HR BUSINESSPARTNER]
  • 8. SOCIAL MEDIA REVOLUTION http://www.youtube.com/watch?v=3SuNx0UrnEo VNG congres 16 april 2012 DIANA RUSSO [HR BUSINESSPARTNER]
  • 10. COMMUNICATIE 1-1 1  MANY 1   MANY MANY   MANY
  • 11. ESSENTIE VAN SOCIAL MEDIA CONNECTIES (NETWERK) CONGRUENTIE (GELIJKGESTEMDHEID) CONVERSATIE (MEERRICHTINGSVERKEER) CONTENT (INHOUD) CONTEXT (SETTING)
  • 12. (GEDRAGS)VERANDERTRAJECT! VNG congres 16 april 2012 DIANA RUSSO [HR BUSINESSPARTNER]
  • 14. (DRIE) DUBBELROL HR GEBRUIKER SOCIAL MEDIA TOEPASSEN OM HR VRAAGSTUKKEN TE ONDERSTEUNEN CHANGE AGENT ORGANISATIE BEGELEIDEN IN HET GEDRAGSVERANDERINGSTRAJECT STRATEGISCHE BUSINESSPARTNER WAT ZIJN DE IMPLICATIES VOOR DE ORGANISATIE DOOR SOCIAL MEDIA: - OP KORTE TERMIJN - OP LANGE TERMIJN
  • 15. SOCIAL MEDIA & HR VRAAGSTUKKEN
  • 16. INZET BIJ HR VRAAGSTUKKEN EXTERN GERICHT INTERN GERICHT * RECRUITMENT * INTERNE COMMUNICATIE * ARBEIDSMARKTCOMMUNICATIE * MEDEWERKER ENGAGEMENT * EMPLOYER BRANDING (extern) * VERBINDEN VAN MEDEWERKERS * WERKGEVERPROFILERING * INTERNAL BRANDING * EXTERNE KENNISDELING & DISCUSSIES * INTERNE KENNISDELING & DISCUSSIES * ALUMNI RELATIES * HR & LEIDERSCHAP PROFILERING * ETC. * ONTWIKKELING & OPLEIDING * MANAGEMENT DEVELOPMENT * TALENT MANAGEMENT * MEDEWERKERONDERZOEK * VERANDERMANAGEMENT * MOBILITEITSVRAAGSTUKKEN * GENERATIEMANAGEMENT * ETC. VNG congres 16 april 2012 DIANA RUSSO [HR BUSINESSPARTNER]
  • 17. WERKGEVERSPROFILERING  TRANSPARANTIE
  • 18. RECRUITMENT  EMPLOYER BRANDING  ARBEIDSMARKTCOMMUNICATIE  COMMUNITY MANAGEMENT
  • 19. RECRUITMENT  EMPLOYER BRANDING  COMMUNITY MANAGEMENT
  • 20.
  • 21.
  • 22.
  • 23. EXTERNE KENNISDELING  OPENHEID & GELIJKGESTEMDHEID
  • 24.
  • 25.
  • 26. INTERNE COMMUNICATIE  MEDEWERKER ENGAGEMENT  INFORMEREN & VERBINDEN
  • 27.
  • 28. OPLEIDEN & ONTWIKKELEN  ENTHOUSIASMEREN + VERBINDEN
  • 29.
  • 30. MOBILITEIT/TALENT MANAGEMENT  AFSTEMMEN + PROFILEREN
  • 31.
  • 32.
  • 34.
  • 35. PRAKTIJK VOORBEELDEN 17 april 2012 35
  • 36. PRAKTIJK VOORBEELDEN 17 april 2012 36
  • 37. PRAKTIJK VOORBEELDEN 17 april 2012 37
  • 38. SOCIAL MEDIA RICHTLIJNEN http://www.youtube.com/watch?v=8iQLkt5CG8I VNG congres 16 april 2012 DIANA RUSSO [HR BUSINESSPARTNER]
  • 39. SOCIAL MEDIA PLAN
  • 40. DE IMPLEMENTATIE VAN SOCIAL MEDIA IS EEN KWESTIE VAN EXPERIMENTEREN FLICKR CREATIVE COMMONS EYELIAM
  • 41. IMPLEMENTATIE STRATEGIE GESTRUCTUREERD PLAN EXPERIMENT DIANA RUSSO [HR BUSINESSPARTNER]
  • 42. GESTRUCTUREERD PLAN • 1. WAT IS HET VRAAGSTUK • 2. WIE IS DE DOELGROEP EN HOE BEREIK IK DIE? • 3. WAT IS ONS VERHAAL/EMPLOYER BRAND? • 4. HOE GAAN WE SOCIAL MEDIA IMPLEMENTEREN ? • 5. RANDVOORWAARDEN VNG congres 16 april 2012 DIANA RUSSO [HR BUSINESSPARTNER]
  • 43. 5. RANDVOORWAARDEN (OF SHOWSTOPPERS?) OPEN CULTUUR, TRANSPARANTIE BEREIDHEID TOT DELEN (INTERN & EXTERN) SAMENWERKINGSGEZINDHEID TUSSEN AFDELINGEN AMBASSADEURS, FANS FLEXIBEL EN LANGE ADEM INCASSERINGSVERMOGEN REALISTISCHE DOELEN RUIMTE VOOR EXPERIMENT (VERSUS GESTRUCTUREERD) VISIE & AANSLUITEN BIJ ORGANISATIEDOELSTELLING VERTROUWEN IN DE MEDEWERKERS MANAGEMENT BUY-IN, VOORBEELDGEDRAG TECHNISCHE INFRASTRUCTUUR VOLDOENDE RESOURCES, BUDGET, TIJD, MANKRACHT, KENNIS
  • 44. IMPACT OP DE ORGANISATIE
  • 45. IMPACT OP DE ORGANISATIE PYRAMIDE VERSUS DE PIZZA VERVAGENDE ORGANISATIE GRENZEN VIRTUEEL VERSUS IRL VNG congres 16 april 2012 DIANA RUSSO [HR BUSINESSPARTNER]
  • 46. IMPACT OP LEIDERSCHAP PYRAMIDE GAAT KANTELEN LEIDER IS OOK EEN MENS CONVERSATIE IPV ZENDEN VNG congres 16 april 2012 DIANA RUSSO [HR BUSINESSPARTNER]
  • 47. IMPACT OP LEIDINGGEVEN COACH, INSPIRATIE, GELIJKWAARDIG VERTROUWEN, VRIJHEID, VERANTWOORDELIJKHEID, VERBONDENHEID STUREN OP RESULTAAT IPV INSPANNING UITSTERVEND BEROEP? VNG congres 16 april 2012 DIANA RUSSO [HR BUSINESSPARTNER]
  • 48. IMPACT OP DE MEDEWERKER VIER VERSCHILLENDE GENERATIES BINNEN DE ORGANISATIE TOP 3 EMPLOYER OF CHOICE FACTOREN: - PERSOONLIJKE ONTWIKKELING - FLEXIBILITEIT - CONNECTIVITY FILTEREN, FOCUS, FRAGMENT VNG congres 16 april 2012 DIANA RUSSO [HR BUSINESSPARTNER]
  • 49. IMPACT OP DE HR SAMENWERKING MET ANDERE AFDELINGEN (MARKETING, COMMUNICATIE, IT) AANPASSEN HR BELEID & TOOLS BINDEN & BOEIEN WORDT VERBINDEN & VERBONDENHEID VNG congres 16 april 2012 DIANA RUSSO [HR BUSINESSPARTNER]
  • 51. DUS…  SOCIAL MEDIA ESSENTIEEL ANDERE MANIER VAN COMMUNICEREN  DRIE HR ROLLEN:  GEBRUIKER  CHANGE AGENT  BUSINESSPARTNER  HR VRAAGSTUKKEN: EXTERN & INTERN  SOCIAL MEDIA RICHTLIJNEN OM TE ACTIVEREN  SOCIAL MEDIA PLAN: RANDVOORWAARDEN!!!  DURF TE EXPERIMENTEREN AND HAVE FUN VNG congres 16 april 2012 DIANA RUSSO [HR BUSINESSPARTNER]
  • 52. MEER OVER SOCIAL MEDIA OP MIJN BLOG WWW.DIANARUSSOHRBP.WORDPRESS.COM WAAROM DE ÉÉN SOCIAL MEDIA OMARMT EN DE ANDER HET NEGEERT HR & SOCIAL MEDIA: RANDVOORWAARDEN OF SHOWSTOPPERS? SOCIAL MEDIA STAAT OP DE HR AGENDA! WAT NU? HR & SOCIAL MEDIA: AARZELEND EEN STAP VOORRUIT HR & SOCIAL MEDIA: VAN EXPERIMENT NAAR GESTRUCTUREERD PLAN IS HR KLAAR VOOR DE VERANDERINGEN DIE SOCIAL MEDIA MET ZICH MEEBRENGT?