ICPAR - A Div Of Planman Marcom (I) Pvt. Ltd.


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  • The objective was to organize a product launch, promotion was to spread maximum brand awareness and the product specifications to its target audience by the means of product sampling.
  • Danish soft rock band MLTR performing live at Bangalore, in 2006 at a Planman Marcom organised event witnessed by more than 20,000 soft rock devotees.
  • ICPAR - A Div Of Planman Marcom (I) Pvt. Ltd.

    1. 1. planman marcom Your partners in growth a 360 0 marketing communications company offering high impact branding solutions to clients globally
    2. 2. the only media house with the highest regional reach . our uncompromising commitment to the nation inspires great passion from our readers.
    3. 3. one passion... many forms The Sunday Indian, the 2nd largest News weekly of the country 4Ps and B&E, the 2nd largest business weeklies of the country the fastest growing media house of the country
    4. 4. why us? The Sunday Indian the only magazine in India in 14 languages TSI break-through stories increasingly being covered by news channels 4Ps and B&E the only two Indian magazines which are a part of New York Times syndicate B&E India’s 1st policy driven magazine
    6. 6. the brands we helped...
    7. 8.                                     Amrapali
    8. 10. brands launched, built, strengthened, by ICPAR
    9. 11. CLIENT : MITASHI PUBLICATION : Digit Magazine PR Role: To change the perception of the Target audience for Mitashi being a low cost and below average product. Our aggressive campaign helped in creating a complete Brand Makeover, resulting in a larger Target Audience and enhanced their revenues.
    10. 12. CLIENT : MITASHI PUBLICATION : Hindustan Times and Financial Express PR Role: To change the perception of the Target audience for Mitashi being a low cost and below average product. Our aggressive campaign helped in creating a complete Brand Makeover, resulting in a larger Target Audience and enhanced their revenues.
    11. 13. CLIENT : MAHINDRA & MAHINDRA PUBLICATION : FINANCIAL EXPRESS & BUSINESS STANDARD PR Role: An Image & Brand Enhancement PR campaign that revived Mahindra & Mahindra from a Laggard to a Pioneer in the automobile industry.
    12. 14. CLIENT : MAHINDRA & MAHINDRA PUBLICATION : BUSINESS STANDARD PR Role: The Campaign Transformed Mahindra’s image from a rural vehicle specialist to an urban vehicle phenomenon. Received Multitude of exposures in Prime Media covering both Print & Electronic.
    13. 15. CLIENT : NIKE PUBLICATION : BUSINESS STANDARD PR Role: To sustain the awareness & brand recall of various NIKE Products & change the perception from a sports only brand to a sports technology brand. The Timeware range of NIKE became a rage after the PR campaign.
    14. 16. CLIENT : SHAKTI BHOG PUBLICATION : HINDUSTAN TIMES & ECONOMIC TIMES PR Role: The PR campaign developed “Shakti Bhog” from a regional player to a national player in the highly competitive FMCG space. The campaign helped in creating a Pre Hype about the health foods to be introduced by the company.
    15. 17. CLIENT : COSMO FILMS PUBLICATION : FIANACIAL EXPRESS PR Role: A focused PR campaign was conceptualized to provide Financial PR to the organization, it helped the organization to reach out to its investors & shareholders.
    16. 18. CLIENT : OMAXE PUBLICATION : TIMES PROPERTY & ECONOMIC TIMES PR Role: An exclusive PR campaign transformed OMAXE to newer heights in the competitive real estate market, currently is one of the most credible players of the industry.
    17. 19. CLIENT : BRIDAL ASIA Interview of Divya Gurwara, CEO, Bridal Asia interacts with a Leading publication about the Grand event PR Role: The PR campaign developed “BRIDAL ASIA” as an annual grand wedding event. An highly visible annual event.
    18. 20. CLIENT: MONTE CARLO PUBLICATION : MID-DAY PR Role: Revived the image & perception of Monte Carlo from a winter brand to an all season brand. The product line was extensively highlighted in all forms of media.
    19. 21. CLIENT : EROS GROUP OBJECTIVE : ICPAR has profiled Mr.Avneesh Sood as an Industry Expert. The above article is an authored article in a leading financial daily ”THE FINANCIAL EXPRESS”. PR Role: Promoted “Eros Group” as the most credible real estate developer in Delhi & NCR. It has become a trusted brand for key investors.
    20. 22. CLIENT: MARC SANITATION OBJECTIVE : ICPAR has profiled Mr.Sanjay Khanna as an Industry Expert. The above article is an Exclusive article on Industry Trends in a leading Mainline”THE INDIAN EXPRESS”. PR Role: The PR exercise has helped the brand make a favorable image & grab a major share from the competitor.
    21. 23. CLIENT : ELECTROLUX OBJECTIVE : To Gain maximum awareness about the new launches of Electrolux in a Leading Financial ”THE HINDU BUSINESS LINE”. PR Role: The PR exercise is helping the Brand to reach every household of India, has developed strong customer base with strong values & immense brand credibility.
    22. 24. CLIENT : ZODIAC CLOTHIN OBJECTIVE :The coverage in The Hindu Business Line speaks about Zodiac Clothing Company Ltd.’s foray into the US & UK markets, while also talking about a third brand being launched soon from the house of Zodiac. PR Role: Transformed “ZODIAC” as of the most fashionable & quality driven brands in the identified Niche segment .
    23. 25. CLIENT : ZODIAC CLOTHING The coverage in DNA (a leading Mainline) is an interview of Mr. Anees Noorani, Vice Chairman & MD , Zodiac Clothing Co. Ltd
    24. 26. CLIENT : @HOME – NILKAMAL PLASTICS LTD. The coverage in Maharashtra Herald is on @ Home launching its flagship store in India, at Pune. Its an interview with Mr. Thomas John,G.M.Operations.
    25. 27. CLIENT : NILKAMAL Ltd The Hindu Business Line coverage is about Nilkamal Ltd’s acquisitions and its role in the retail sector. The investment plans of the company were communicated. PR Role: The PR campaign developed favorable conditions for the company to start its Retail business in India.
    26. 29. CLIENT : PORTICO The coverage in Hindustan Times is an interview of Portico’s Design Head prior to Portico’s participation at the Lakme Fashion Week as the Official Exclusive Home Linen Partner. Also interviews of leading designers - Abhishek Dutta, Anupama Dayal, Gayatri Khanna on joining hands with Portico to design for its line.
    27. 30. CLIENT : MINISTRY OF SOUND The exclusive article discloses MOS’s Plans to enter Punjab in a leading Financial “THE ECONOMIC TIMES”. PR Role: Designed Exclusive event specific PR campaigns attracting massive media attention among the target audience.
    28. 31. scintillating events by the activation team
    29. 32. BVLGARI launch
    30. 33. chateau indage wine tasting. celebrities like yuvraj singh, upen patel, nina manuel etc. attended the event
    31. 34. 4ps power brand awards ceremony in delhi and mumbai
    32. 35. Michael learns to rock a 3 city tour in Bangalore, Mumbai, Shillong
    33. 36. air supply The legendary Air Supply concert in Delhi, Shillong & Bangalore organised by Planman Marcom was cheered by more than 20,000 rock lovers.
    34. 37. hero honda amaze Nikhil Chinnappa & Kailas Kher rocked IIPM’s annual festival
    35. 38. Launch of Guess watches
    36. 39. theme party organised for taj hotels
    37. 40. heinz product launch Euphoria performs live in Ahmedabad
    38. 41. Lifebuoy Celebrates World Health Day
    39. 42. Participated in mobile asia exhibition 2008 for LG.The promotional tools were the performances by an Australian illusionist, a famous dance troupe called Zenith and a photography Workshop by a renowned photographer Akash Das. MOBILE ASIA
    40. 43. World renowned Thai music diva Tata Young performing for a crowd of 20,000 at Bangalore in 2006 at a Planman Marcom organised concert
    41. 44. taraash launch
    42. 45. celebrating world aids day with hritik and preity zinta
    43. 46. ICPAR A Division of Planman Marcom (I) Pvt. Ltd. IIPM Towers, Level 5, Junction of 32 nd Road & SV Road, Bandra (w) Mumbai – 400 053 Ph: +91 22 30263862