Work Research Director at Consulting Group - Asia Insight Pte. Ltd.
Industry Advertising / Marketing / PR
About I started my career in marketing several years ago in Malaysia, where as a Strategic Planner, I was tasked to develop branding and product marketing strategies across a spectrum of industries.
Now, as a Research Director at Asia Insight, I am involved in all phases of research process from research design, moderation, to analysis in qualitative and quantitative studies across Asia.
Over the years, I have been involved in a variety of projects involving branding and positioning studies, new product development, concept and advertising testing, competitive analysis. I am also driving the trend-watching and client engagement initiatives in the company.
Being an Indonesian national, I...