Migration of Communications to the Cloud – From App Provider to Service Provider
 

Migration of Communications to the Cloud – From App Provider to Service Provider

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There are many communications services in use today that have been premise-based or hosted including Contact Center, IVR, PBX and Conferencing Services. The migration of these services to the cloud ...

There are many communications services in use today that have been premise-based or hosted including Contact Center, IVR, PBX and Conferencing Services. The migration of these services to the cloud provides the enterprise user with an OPEX model. More interestingly, however, this migration also delivers opportunities to the application/service provider to expand their current customer base and become increasingly capable of competing in the larger marketplace.

In this presentation, Dialogic will offer insight as to which migration strategies – from private clouds to public cloud-based systems – will enable service providers to best expand on new business opportunities, while continuing to maintain their existing customer base.

The viewer will gather an understanding of the different migration strategies from private clouds to public cloud-based systems, and the steps that need to be taken to ensure providers’ current customer bases are maintained while new customers are acquired.

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Migration of Communications to the Cloud – From App Provider to Service Provider Migration of Communications to the Cloud – From App Provider to Service Provider Presentation Transcript

  • Migration of Communications to the Cloud – From App Provider to Service Provider Tom Schroer Director of Service Provider Marketing,COMPANY CONFIDENTIAL © COPYRIGHT 2012 DIALOGIC, INC. ALL RIGHTS RESERVED. | www.dialogic.com
  • Agenda Customer demands and market trends Evolve to the Cloud Implementation options Considerations when moving to the Cloud A new architecture is needed The multimedia conferencing opportunity Summary2 COMPANY CONFIDENTIAL © COPYRIGHT 2012 DIALOGIC, INC. ALL RIGHTS RESERVED. | www.dialogic.com
  • Popularity In Cloud Based Multimedia Communications Applications Cloud-based communications Popular applications services market projection 2014* Communication and Collaboration • IVR/IVVR, voice mail, ACD, contact center • Notifications, mass alerts • Conferencing – voice and video • Click to connect • SMS/MMS Multimedia Content Delivery • Video surveillance • Multimedia streaming portals, ringtones, content adaptation Location-based servicesCloud-based communications market • Customer service, advertising, social networkingprojected to grow to $8-10B by 2014*Source: Dialogic compilation of Forrester Upside contribution from videoResearch &CEBP status report conferencing and related VAS 3 COMPANY CONFIDENTIAL © COPYRIGHT 2012 DIALOGIC, INC. ALL RIGHTS RESERVED. | www.dialogic.com
  • Evolution To Cloud Based Offering Premise based solution Evolve to the Cloud Implementation lead time Multitenant solution Customer capex requirement Reduced capex, opex for service Space, power, remote maintenance provider and customer Faster implementation Wider coverage, service integrity Enterprises like the model • Anytime, anywhere access for end users4 COMPANY CONFIDENTIAL © COPYRIGHT 2012 DIALOGIC, INC. ALL RIGHTS RESERVED. | www.dialogic.com
  • It’s Not If, But When Service Providers are focusing on cloud based applications External customers and internal consumers Benefits to end users Reduced capex Implement as needed to match business cycles and demand • Pay as you go “35% of AT&Ts IT activity • Seasonally adjusted capacity is in the cloud. … [the] new • Usage based pricing Try before you buy services customers see are Time to market – implement in the cloud” - John Donovan - Senior Executive Vice President—AT&T applications more quickly Technology and Network Operations, AT&T Inc. at CTIA 20125 COMPANY CONFIDENTIAL © COPYRIGHT 2012 DIALOGIC, INC. ALL RIGHTS RESERVED. | www.dialogic.com
  • Implementation Options Private Hybrid Public Spectrum of data center options Data Center Collocated servers Leased servers Virtual computing environment Expansion capabilities Control of hardware and On demand resources Integration of purpose built virtual environment Scale up and down as needed hardware Supports seasonal/short duration demand without stranding assets • Access to bandwidth • 24x7 support, HVAC, fire suppression, dual power grids, battery back-up6 COMPANY CONFIDENTIAL © COPYRIGHT 2012 DIALOGIC, INC. ALL RIGHTS RESERVED. | www.dialogic.com
  • Areas For Consideration Not all hypervisors are Application architecture created equal • Multi-tenancy vs. • Windows vs. Linux multiple instances • Release version • Regulatory/compliance • CPU allocation • Faster time to market vs. • Predictable scheduling cost for real-time apps • Implement then optimize Hardware – Processors Which Cloud provider is • Newer the better the right fit • VT-x or AMD-V • Size vs. flexibility • Security • Redundancy7 COMPANY CONFIDENTIAL © COPYRIGHT 2012 DIALOGIC, INC. ALL RIGHTS RESERVED. | www.dialogic.com
  • Tale of Two Clouds Today’s Cloud Applications Multimedia Applications Non real-time Real-time, multimedia enabled Database oriented Continuous computing Sporadic transactions Lots of transactions all the timePublic cloud environments need to be optimized for real-time,multimedia intensive applications8 COMPANY CONFIDENTIAL © COPYRIGHT 2012 DIALOGIC, INC. ALL RIGHTS RESERVED. | www.dialogic.com
  • The Real-Time Multimedia Enabled Cloud Mobile Experience Enabled •Real-time multimedia centric •Predictable continuous computing •Improved CPU scheduling •Good I/O performance •Low latencyBenefits to Developers Benefits to Data Center Providers• Faster time to market • Differentiation with value added offerings• Security, SLAs Security as a service• Access to multiple service providers Transcoding and gateway as a service• Support of real-time multimedia • Partitioning and extensibility to multiple applications customers 9 COMPANY CONFIDENTIAL © COPYRIGHT 2012 DIALOGIC, INC. ALL RIGHTS RESERVED. | www.dialogic.com
  • The Multimedia Conferencing Opportunity Social Conferencing Mobile Video Conferencing Unified Cloud-based collaboration solution Conferencing Target: SMB enterprises Cloud based application Audio Based on virtualized Dialogic® Conferencing PowerMedia™ products10 COMPANY CONFIDENTIAL © COPYRIGHT 2012 DIALOGIC, INC. ALL RIGHTS RESERVED. | www.dialogic.com
  • Take Your Application To The Cloud Continue growth in Cloud communication – driven by customer demand and mobility preferences Opens opportunities to expand addressable market Provides scalability, flexibility and differentiation Service velocity Real-time Multimedia Enabled Cloud Opportunities across the value chain Both application developers and cloud operators Increased value to enterprise organizationsWork with a partner that canenable this evolution 11 COMPANY CONFIDENTIAL © COPYRIGHT 2012 DIALOGIC, INC. ALL RIGHTS RESERVED. | www.dialogic.com
  • Dialogic, Veraz, Brooktrout among others as well as related logos, are either registered trademarks or trademarks of Dialogic Inc. and all companies controlling, controlled by, or under common control with Dialogic Inc. (“Dialogic”). The names of actual companies and products mentioned herein are the trademarks of their respective owners. 01/1212 www.dialogic.com COMPANY CONFIDENTIAL © COPYRIGHT 2012 DIALOGIC, INC. ALL RIGHTS RESERVED. | www.dialogic.com