Успешная ДМ компания: как компаниям дистанционной торговли правильно посчитать ROI

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Питер Хартманн (Peter Hartmann), Председатель правления SPH AG

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Успешная ДМ компания: как компаниям дистанционной торговли правильно посчитать ROI

  1. 1. Welcome ! SPH AG presentsat<br />
  2. 2. Corporate data01.01.2011<br />Legal form:AG<br />Authorisedcapital:500.000 €<br />Year offounding:1975<br />Employees:ca. 40<br />Business focus:e-Commerce , ERP-System, CRM-Projekte, Fulfillmentlösungen<br />Adressoptimierung / Adress-Management<br />Plattforms:Windows, Microsoft Dynamics AX, <br /> iSeries (AS/400) und zSeries (ES/9000)<br />Spezialbranch: Direkt-Marketing / Mail Order Consulting IT, CRM, ERP, BI<br />
  3. 3. Benefits ofBusiness Intelligence and Controlling Platform<br />27 nd June 2011Kiew, Ukraine<br />
  4. 4. What is a „Business Intelligence Platform“<br />How can I integrate my plan data with as-is data?<br />How can I set default values – or an abbreviation - from last years values for my planning process?<br />How can I manage Reporting and Analysis Requirements for individuals, teams and at corporate level?<br />How can I make sure that my identified risk are coordinated with my budget plans?<br />How can I attach tasks and activities to my “insight” I got from my reports ?<br />…and how can I make sure not to forget them?<br />How can I reduce complexity for my various needs?<br />Some Questions…<br />
  5. 5. Analysis andStrategyof BI<br />Pyramid<br />
  6. 6. BIS.Dynamics<br />Customer (Extract) of BI-installations of evidanza<br />
  7. 7. BIS.Center Kunden<br />Customer (Extract) part 2<br />
  8. 8. Pre-defined standard-Cubes for Microsoft Dynamics AX, CRM<br />For Faster Project Realization Pre-Defined Cubes are Delivered with BIS.Dynamics<br />Procurement<br />Finance<br />Stock<br />Sales<br />Finance<br />Marketing<br />Orders<br />Balancesheet<br />Stock ofinventory<br />Orders<br />Assets<br />CRM<br />Withoutledger<br />Profit <br />& loss<br />Stock <br />movement<br />Open <br />orders<br />Acconting<br />Accounts<br />Accounts<br />Statistic<br />Cube<br />Commissions<br />Production<br />Accounts<br />Project <br />Production<br />
  9. 9. BIS.AX –Management Dashboard Example<br />
  10. 10. BIS.AX –Cockpit Example<br />
  11. 11. BIS.AX –Standard Report Example (Word Integration)<br />
  12. 12. Advertising Statistics: demandoverview<br />
  13. 13. Advertising Statistics: demandoverview<br />
  14. 14. Advertising Statistics: demandoverviewbychannels<br />
  15. 15. Statistics per channels<br />
  16. 16. Advertising Statistics: Promotion order quantity<br />
  17. 17. Advertising Statistics: Parameters<br />
  18. 18. Advertising Statistics: structureofstatistics<br />
  19. 19. Advertising Statistics: demandPlanning<br />
  20. 20. Advertising Statistics: structureofstatistics<br />
  21. 21.
  22. 22. Demand trendcurves<br />
  23. 23. Value of SPH-evidanza’sBIS solution<br />Flexible and Extendable Solution<br />BIS. covers the whole “Business”<br />Standard Data Warehouse<br />Plug and Play – major requests are already solved – enables fast and smooth project delivery<br />Data Management is done by the DWH automatically – no need for manual copy and paste of Excel any more<br />Self Service BI<br />Business Users are designing their own reports – shortens development time and limits misunderstandings between IT and Business<br />Functional Subjects are already pre-defined – high quality of the results<br />Optimized for Microsoft Environments<br />Integrated use of Microsoft Standard Technology (i.g. Share Point, Active Directory)<br />One solution for all needs<br />Save up to 60% of a Data Warehouse Project<br />Release your IT and Business from manual “Data Shoveling”<br />Speed up Report Development<br />Less Re-engineering of Reports and KPIs<br />Minimize your TCO with evidanza’s BI platform<br />
  24. 24. SPH AG <br />Addendum<br />Thankyouforyourcomming<br />
  25. 25. Sneak Preview BIS 3.0 –StructureTree Analysis<br />
  26. 26. Technical Information to BI-Automation<br />BIS.Dynamics – Applicationanddatabase Integration<br />Maturityof BI<br />Information Process<br />The needfor BI<br />Evidanza´s Business Model<br />Value Add <br />Keynote<br />
  27. 27. Integration of BIS.Dynamics as BI-Modul in Microsoft Dynamics<br />Application Integration<br />All BI function within Dynamics AX<br />Functional Integration<br />Predefined reports and KPIs including industry specific modifications<br />Authentication levels and User Management for BI<br />Database Integration<br />Standard Analysis Cubes and Data Warehouse<br />Open for other data sources through MS Data Integration Service<br />BIS.Dynamics – Application and database Integration<br />BI Module for MS Dynamics<br />BI Module for MS Dynamics<br />FAS<br />Pro-duction<br />Buying<br />Sales<br />etc.<br />Dynamics specific Core Data Warehouse<br />
  28. 28. Maturity of BI<br />Demand Grows Gradually andBased on the Possibilities<br />Business Intelligence<br />Business Performance Management<br />Business Collaboration<br />CommunicationManagement<br />Maturity<br />Masure & Task Management<br />Work Flow &Alert Management<br />Risk Management<br />Documentation<br />Strategic & Operative Corporate Planning<br />Dashboards<br />Performance Management<br />Reports<br />Standard Reporting<br />Ad-hoc Analyses<br />Time<br />
  29. 29. Information Process<br />Data Warehouse and BI Solved the Problem –but there’s an Ongoing Evolution<br />at theright time<br />at theright place<br />the rightinformation<br />to theright audience<br />Optimize the way you are working„Collaboration Management“<br />Control the future with planning and forecast„Performance Management“<br />Get Insights and Knowledge„Business Intelligence“<br />Mircosoft<br /> Dynamics AX<br />SAP<br />SPH-direct <br />ERP<br />OtherSources<br />
  30. 30. The need for BI<br />The Need for Data leads to – if Unmanaged – Multiple, Overlapping and Isolated Solutions<br />Sales <br />Manager<br />Board<br />Information andreport recipients<br />CFO<br />Bank<br />…<br />Management<br />Excel<br />StrategicControlling<br />Isolatedapplications<br />Budgeting<br />Planning-Tool<br />Reporting-Tool<br />Power Point<br />CRM-System<br />Consolidation<br />Reporting<br />Other systems<br />CRM-System<br />Datasources<br />ERP-System(SAP, AX, NAV etc.)<br />Excel<br />
  31. 31. SPH AG offers a Platform for Holistic Corporate Management<br />Software developer for Business Intelligence, Business Management (Risk and Strategic Management as well as Enterprise Planning) and Business Collaboration solutions.<br />The software solutions base on a specifically developed Software-Framework (Platform).<br />The framework supports Software and Application as Service as well as Cloud based licence models and software architectures.<br />Besides the classic and the SaaS based client applications a „new“ client technology for „virtual“ mapping of business and controlling processes is developed with BIS.Network.<br />evidanza‘s Business Model<br />
  32. 32. Value of SPH-evidanza’sBIS solution<br />Flexible and Extendable Solution<br />BIS. covers the whole “Business”<br />Standard Data Warehouse<br />Plug and Play – major requests are already solved – enables fast and smooth project delivery<br />Data Management is done by the DWH automatically – no need for manual copy and paste of Excel any more<br />Self Service BI<br />Business Users are designing their own reports – shortens development time and limits misunderstandings between IT and Business<br />Functional Subjects are already pre-defined – high quality of the results<br />Optimized for Microsoft Environments<br />Integrated use of Microsoft Standard Technology (i.g. Share Point, Active Directory)<br />One solution for all needs<br />Save up to 60% of a Data Warehouse Project<br />Release your IT and Business from manual “Data Shoveling”<br />Speed up Report Development<br />Less Re-engineering of Reports and KPIs<br />Minimize your TCO with evidanza’s BI platform<br />
  33. 33. SPH AG <br />Addendum<br />Thankyouforyourcomming<br />

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