OUTERNET – будущее онлайн-маркетинга

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Ник Зонеманн (Nick Sohnemann), Региональный директор в Восточной Европе и России, TrendONE

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OUTERNET – будущее онлайн-маркетинга

  1. 1. PLEASE FASTEN YOUR SEAT BELTS
  2. 2. THE FUTURE IS NOW
  3. 3. THE FUTURE IS NOWHYPERLOCALITYAUGMENTED REALITYOUTDOOR INWORLDGEOSPATIAL WEBWEB OF THINGSTHE OUTERNETPERVASIVECOMPUTINGORGANIC ELECTRONICS
  4. 4. A JOURNEYINTO FUTURE
  5. 5. DIGITAL NATIVES – OUR TRAVEL COMPANIONS
  6. 6. The World in 2021 please close your eyes. now.
  7. 7. 7:10 am03/19/2021
  8. 8. COMPUTERS ARE INVISIBLE.19/03/2021 INFORMATION SURROUNDS US LIKE A DIGITAL FOG
  9. 9. ACTIVE CONTACT LENSES ENABLE AUGMENTED VISION29/07/2018 // UNIVERSITY OF WASHINGTON / UWNEWS.ORG / USA
  10. 10. FACE RECOGNITION TECHNOLOGIES PROVIDE US WITH02/07/2017 PERSONAL ID IN REAL TIME // WWW.TAT.SE SWEDEN
  11. 11. SHOPPING IN A VIRTUAL MIRROR19/08/2014 CISCO // USA
  12. 12. FUTURE SCREENS / USING MEDIA IN 2014 //14/05/2014 TAT// SWEDEN
  13. 13. AND NOWWELCOME TO THE OUTERNET
  14. 14. AR AND LOCATION BASED INTELLIGENCEFUTURE IS NOW IS ENABLING THE OUTERNET GPS COMPASS 30° GPSWIKITUDE.ORG AUSTRIA LAYAR.COM NETHERLANDS BRIGHTKITE.COM USA .
  15. 15. AR AND LOCATION BASED INTELLIGENCEFUTURE IS NOW IS ENABLING THE OUTERNETWIKITUDE.ORG AUSTRIA LAYAR.COM NETHERLANDS BRIGHTKITE.COM USA .
  16. 16. MOBILE AUGMENTED REALITY // METAIOFUTURE IS NOW // GERMANY
  17. 17. WEB OF CARS AND IN CAR APPS //FUTURE IS NOW // TESLA // USA
  18. 18. WEB OF CARS AND IN CAR APPS //FUTURE IS NOW // BMW // GERMANY
  19. 19. BANNER WEBCAM – INTEGRATIONFUTURE IS NOW // AT&T – ZUGARA // USA
  20. 20. AUGMENTED MARKETING WITH VIRTUALFUTURE IS NOW MIRROR // RAY BAN// USA
  21. 21. AUGMENTED SHOPPING //FUTURE POS TISSOT WATCHES // GERMANY
  22. 22. MOOD DETECT IION VIA FACIALFUTURE POS RECOGNITION // FRAUNHOFER GERMANY
  23. 23. SMILE DETECTING VENDING MACHINCEFUTURE POS // UNILEVER // FRANCE
  24. 24. OUTERNET // GAME ONDAILY LIFE AS A GAMESWEDEN VOLKSWAGEN BOTTLE BANK ARCADE
  25. 25. OUTERNET // GAME ONDAILY LIFE AS A GAMESWEDEN VOLKSWAGEN SPEED LOTTERY
  26. 26. OUTERNET // GAME ONCONNECTED REAL WORLDISRAEL COKE VILLAGE INTERACTIVE “LIKE“ BUTTON
  27. 27. INTERACTIVE MOBILE SOCIAL GAMING //FUTURE GAME // 13st STREET TV // GERMANY
  28. 28. PRESENTED BYNICK SOHNEMANN“NICK RELOADED“INNOVATION ADVISORSOHNEMANN@TRENDONE.DEALL TRENDS TAKEN FROMWWW.TRENDEXPLORER.COMDRAMATIC COMPOSITIONGABI VAN STERKENBURGVIDEO EDITINGMR V.R. REPASSY VIENNAQUALITY AND LECTURER
  29. 29. PRINTING PERFUME TO TEST //FUTURE BEAUTY // KAJAK // BRAZIL
  30. 30. CHOOSING MAKE-UP ON THE IPONE //FUTURE BEAUTY // MODIFACE // USA
  31. 31. ANTI-PERSPIRATION PLASTER INFUTURE BEAUTY CLOTHING // // ODEGON // USA
  32. 32. THE COFFEE FOR A BETTER SKIN //FUTURE BEAUTY NESTLE // USA
  33. 33. AUGMENTED SHOPPING //FUTURE POS SHISEIDO // JAPAN
  34. 34. WSJ CAMPAIGN ON FOURSQUAREFUTURE GAME // WALLSTREET JOURNAL // USA
  35. 35. SUPERMARKET PROMOTION – PRODUCTFUTURE GAME CODES // ZYNGA GAME // USA
  36. 36. VIRTUAL CURRENCY FOR SOCIALFUTURE GAME GAMING // FACEBOOK + COINSTAR// USA
  37. 37. INTERACTIVE “LIKE” BUTTON //FUTURE GAME // COKE VILLAGE // ISRAEL
  38. 38. IPHONE BOOK MULTIMEDIA READING //FUTURE IS NOW MOBILE ART LAB // JAPAN
  39. 39. ILLUMINATED LIPGLOSS //FUTURE BEAUTY LANO COMPANY // USA
  40. 40. BEAUTY FITTING THE CLIMATE //FUTURE BEAUTY SOLAVIE // USA

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