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Why UI and UX will be important part of SEO in 2013?
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Why UI and UX will be important part of SEO in 2013?

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How does your UX/UI (user interface/user experience) design affect SEO? Why is user interface design linked to SEO success in 2013 and beyond?

How does your UX/UI (user interface/user experience) design affect SEO? Why is user interface design linked to SEO success in 2013 and beyond?

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  • 1. iblo gzo ne .co m http://www.iblo gzo ne.co m/2013/01/why-ui-and-ux-will-be-impo rtant-part-o f-seo -in-2013.htmlWhy UI and UX will be important part of SEO in 2013?by Pete Jurato vicGoogle controls how many people f ind your site. Website userinterf ace design determines how visitors react to your website. From abusiness owners’/marketers’ perspective, you’d typically want yourreaders to take action?Build up with content and lead them to the precious box with the singlecall-to-action. Or place the opt-in box, “buy now” button or “subscribebutton” above the f old while copy f lows down to the rest of the page.What exactly happens on the website though? What do visitors dowhen they come calling? How does your UX/UI (user interf ace/userexperience) design af f ect SEO? Why is user interf ace design linked toSEO success in 2013 and beyond?Let’s f ind out:SEO is t he channel; UX/UI creat e f irst impressionsBold businesses experiment with their UX/UI as they have control over the look and utility of websites.SEO depends on leading search engine algorithms and thereby businesses take a “f ollower” role when itcomes to optimizing websites f or search. Both of these practices come together when the road (SEO)leads to the destination (UX/UI): to land at a web page is one thing (marketing); what happens at thepage itself is something else (conversions).Google’s Penguin and Panda updates are now systematically weeding out sites that don’t meet basicstandards related to content, design (UX/UI), utility, relevance and speed.Today, and f or the time to come, SEO and UX/UI are more like inseparable sisters that businesses willlearn to treat with respect since one won’t work without the other.Graphical t ext is an SEO t rapGraphics grooms your website and makes it look stunning. T here are practical and reasonable legitimatereasons to use graphical text on your website. Most websites, however, use large blocks of text asimages. While it still looks good and can help you grab your visitors’ attention, the search engine bots willhave no clue.Note that we use a link (domain name) that has a part of the keyword, “alt text” f or the image (whichworks just as well as meta inf ormation f or blog posts or web pages), and we even qualif y the name ofthe image f ile.Using graphics and images is a great idea. Using these simple inclusions such as “IMG alt” tags, Metainf ormation, and other tactics such as SEO f riendly URLs helps avail SEO benef its.Where is the fold?Head over to NY Times website and you’ll see the logo, the headline, sub-heading, and the content – itlooks like the way a newspaper should look like. It’s the traditional “above the f old” approach.Remarkably, Paddy Donnelly, a UX designer, came up with another radical and bold concept, which spitson tradition’s f ace: “below the f old”.
  • 2. He points out that while “above the f old” concept came f rom newspapers and was later adopted as adef ault design trend f or websites, it makes almost all websites look the “same”. He proves a point withhis website that people have learnt to scroll and there’s no need to cram everything you have above thef old wasting all the space below it.So, what’s SEO got to do with the f old? Once you take Paddy’s approach to design and layout, you makeplenty of space available f or content while not jostling f or the apparently premium “above f old” area.Push a lot more content on your home page layout, have more space to play around with, and you cando a lot more with your UX/UI interf ace while doing justice to your SEO ef f orts.Pretty scripts can kill SEO: Find the sweet spotModern website design is not complete without Javascripts, jQuery, Ajax, and dynamic widgets (such asf lash f iles, Java applets, and Active X controls). T here’s a strong reason why website design isn’tcomplete without these technologies: websites derive great f unctionality, interactivity, and host manypractical applications.As f or SEO, these scripts play spoilsport. According to John I. Jerkovic who authored the book SEOWarrior,“…Stay away from Ajax if you want to allow search engines to properly index your website. Nonetheless,Ajax is a very attractive way to improve the web user experience. However, be selective in terms of whereyou employ it”.Other problems such as extremely large pages, complicated code using, external DIVs, slow loadingpages (here’s a suggested solution f or WordPress), web server compression, caching, error pages canall cause SEO blocks, which you’ll want to remove.Use scripts, but get choosy about them. Find the sweet spot f or optimum use of scripts f or making yourwebsite more interactive and to give it a great UX/UI interf ace. Simply put, embed all scripts in HT ML.SEO + UX/UI is team work, and it’s a defining trend in SEOUsabilitygeek.com of f ers a helpf ul post with of f icial guidelineson web user Interf ace with web design, which you might want tostack up as ref erence. Since you’ll be working with web designwith SEO in f ocus, check out Michael Evans’ post on 7 HT MLGuidelines f or Website Usability and SEO.David K. Williams contributes to Forbes.com. His post on WhatWill Your SEO Look Like in 2013? (The Experts Weigh in) alludesto Rand Fishkin on SEOmoz.org who has a great point to make:“Whether you get to have direct impact or whether it’s indirect impact and you have to work with other
  • 3. people across teams, those should be the things on your list. If UI/UX is holding back the achievement of themarketing goals and the search rankings that can help get you there, then you need to work on that. Samestory with speed. Same story with accessibility or responsive design, with content strategy, with branding,with press and PR, public relations.”Great content, increased attention to SEO aspects of your website, and an equal emphasis on userinterf ace design are all critical aspects of making your website f or your business.Is your website on the right side of SEO with ef f ective UX/UI design?

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