Building Your Blogging Authority Online


Published on

Building any sense of authority within blogging can be a challenging and lengthy process. It is during this time where most may get disillusioned and give up ..

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Building Your Blogging Authority Online

  1. 1. iblo gzo ne .co m http://www.iblo gzo m/2013/03/building-yo ur-blo gging-autho rity-o nline.htmlBuilding Your Blogging Authority Onlineby Christo pher GreenT here are many hurdles in the blogging process, but if we assumethat you’ve created a blog and have the will to write, how do youmake your thoughts heard above the general chatter of theblogosphere? In the majority of cases the purposes/goals of anynew blog are going to be based around increasingexposure/traf f ic/enquires/purchases etc, even if you are not out tomake money, what will matter is who reads when you publish.Building a f ollowing or any sense of authority within blogging can bea challenging and lengthy process and it is during this time wheremost will become disillusioned and give up. But if you’re seriousabout establishing yourself as a serious and credible blogger, the f ollowing tips may help.Ident if y your Niche and Writ e about it .Whilst it is probably well assumed that being able to write compelling content is the highest f actor inbuilding your authority, but really this is just the f oundation of your blogging process. More than that,however, you are going to have keep to regular and dedicated content production to show you have alibrary of work which you want to be known by.More to the point though you should really try and f ocus what your niche (or Unique selling Point) isgoing to be. Whilst it is well and good writing about a wide range of subjects, the chances of yourbuilding authority as a generalist or all-round good writer is much slimmer because you are not speakingto anyone in particular. If you can build yourself a strong position in a particular niche and make a namef or yourself , you can begin to expand f rom there.What t o Writ e?Take an existing topic and turn it on it’s head, view it f rom a dif f erent angle or prospective – it can leadto unexpected results which you can build a name f or yourself with. Take issue with something someone else has said – don’t be an ass about it, but don’t be af raid to disagree with someone and certainly don’t be af raid to tell them about it. You can build some quite f ruitf ul relationships by reading, understanding and disputing what other experts are saying. Just write something – this isn’t meant to be vague or f lippant, but I really can’t stress enough how important being proactive with your content is. T his is the bread and butter of blogging, but it’s where f ar too many people f ail and give up.Net workBeing a successf ul blogger is based very heavily on who you know and wherethese contacts will take you. Unless you’re lucky enough to start out with a bigbreak or a ready and waiting audience, you are going to have to get help yourpeers along the way. Find who are blogging in a similar area to you, reach outto them say “hi”, start a discussion, get your name out there. T his will usuallybegin with posting comments on another blog itself , but the power of socialmedia has meant that this will likely be one of the most used tools in theprocess.
  2. 2. What you mustn’t do is start sending links to the most prominent writers in your f ield expecting them togive you coverage to all their f ollowers – they are probably inundated with such requests and end upignoring the vast majority. T his networking phase can seem very cynical, only making contacts to f urtheryour own success, but this doesn’t mean it has to be this way. If you have any passion or interest f or thearea you are blogging about these contacts you’ll make are your peers and share the same interests asyou too!If you make the networking too conspicuous and cynical, however, making f riends will be dif f icult andchances are that you’ll just alienate the people who hope will help you in the f uture.Once you’ve made some contacts, shown that you know a thing or two, then you’ll be ready to startshowing them examples of your own work and seeking sharing opportunities.Where t o net work? Google – search f or the subject area which you are working in, this is the best starting point. Be warey though, because those results f ound highest in the search results are going to be the highest prof ile bloggers in that space and providing there is any signif icant traf f ic in this niche, they might be too big/busy to listen to your approaches f rom the beginning. Head to page 3, 4 and 5, look f or bloggers who have similar interest and greater exposure (even only slightly) and start reaching out to them. Social Networks – similar to the above point (and f rankly the most obvious here!), social networks are probably one of the best ways of being seen, by bloggers big and small. Reply to tweets of your peers, retweet others, and share relevant links you think they might like – show them your f ace without making a nuisance of yourself . In person – T he best relationships you can f orge will be the ones you make in person. Go to conf erences, business meetings, pre-made networking sessions. T his is how people have made contacts f or decades and is a much more proven method than the above two points. A conversation with the right person over a drink may open more doors than months of tweets or comments.Blog ElsewhereMuch of your time building your name as a blogger is not going to be blogging on your site. Echoing thesentiments above, the content is only the start – building up your reach and exposure needs to startelsewhere. Once you’ve networked and made some connections, people may asking you to write anarticle or two f or them, or f ailing that, you will be in a better position to of f er up some content f or them.T his ef f ectively is guest blogging, and because of the more spammy end of the SEO spectrum it hasstarted to f eel somewhat tainted – however, when done well guest blogging can be one of the mostpowerf ul tools in building your presence online. You as the blogger get to share your thoughts with anew and larger audience (as well as gaining link back to your site) and the website publishing your blogwill gain the benef it of your expertise and well written content.Where do I Blog?Is the blog relevant? – If there is some overlap between your subject and the blog you want to write f or,you’re going in the right direction, not to mention the f act that you are more likely to have your requestaccepted. Is the blog bigger than yours? – Focusing on visitors alone isn’t the greatest approach, but if you’re trying to increase your own reach, naturally a larger audience is going to be a better opportunity. What is the blog’s reputation like? – Fans of blogs are usually a loyal bunch, likewise, the f eelings surrounding some of the larger blogs can be highly polarised between those who love it and those who loathe it. If you get a big blogging opportunity you should consider what it will do
  3. 3. f or your reputation, whilst some clearly think any exposure is better than none at all – bad PR is extremely hard to manage and could ruin you bef ore you even begin.Final T ipsHere are some f inal nuggets of inf ormation to set you upon your way, there’s a lot more to learn, butthis will help you get of f to a better start (rather learning these lessons a f ew years in like I did!). 1. Use one prof ile image - pref erably one of yourself and use it across all the channels you post on. Some would pref er to just use an avatar or picture they’re f ond of , but people respond much better to a real f ace. 2. Use your real name (or realistic pseudonym) – be consistent and be a real person, again, if you’re building relationships you want to show people you are a real person. 3. Use Authorship - If you haven’t created a Google+ account and setup authorship, you could well be missing out on one of the largest innovations in search f or a little while – don’t be lef t behind. 4. Be patient - this all won’t happen at once, take easy steps and pace yourself . T here will be moments of greater activity and moments of slowness – take the rough with the smooth and most of all stick with it!