Social Media Presentation 2012

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What the **** is Social Media?

Find out here.

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  • Twitter is great for PR / Relationship building
  • DIY – Page 6
  • Social Media Presentation 2012

    1. 1. What the **** is Social Media
    2. 2. What is Social Media to you? • An opportunity for marketing agencies to charge you for stuff you don’t know about • An opportunity to reach a target audience to create greater brand awareness and customer engagement • An opportunity for recruitment agencies to target your best people and sell them to your competitors
    3. 3. What is Social Media to you? • An opportunity for marketing agencies to charge you for stuff you don’t know about • An opportunity to reach a target audience to create greater brand awareness and customer engagement • An opportunity for recruitment agencies to target your best people and sell them to your competitors
    4. 4. Simply put,Social Media isan open onlineconversation
    5. 5. Word of mouth goes viral What Social Media has done is make the traditional two-way word of mouth marketing accessible and available to everyone with a computer (or phone).
    6. 6. Word of mouth goes viral The question is, how do we engage the guy with the megaphone?
    7. 7. Socialnomics videohttp://www.youtube.com/watch?v=3SuNx0UrnEo&feature=plcp
    8. 8. Your goals • Find new customers • Engage with existing customers • Other motivations? i.e. PR / Key Relationships? • Recruitment • Positioning / Thought-leadership
    9. 9. Is this somethingworth doingto help yougrow yourbusiness?
    10. 10. Probably.
    11. 11. Considerations • Time Investment • Your ability to ‘join in’ and maintain being apart of the conversation • Who you’re ‘joining in’ with • Are they your target market?
    12. 12. Considerations • Will Social Media tie in with your current marketing strategies? • Does this tie in with the goals you identified earlier? • Will it provide a Return on Investment?
    13. 13. Considerations • If it’s worth doing, then it’s worth doing properly. Don’t take on Social Media half heartedly – it just won’t work.
    14. 14. Social channels • Facebook advertising • Facebook pages • Twitter conversations • LinkedIn advertising • LinkedIn networking
    15. 15. All are useful in theB2B environmentdepending onyour goals
    16. 16. Discovery platforms • Introduce the brand / product • People don’t Google for things they don’t know exist • Drive traffic to your website or landing page that would have otherwise not known of you
    17. 17. Facebook • Advertising by demographic • Relatively low cost Vs offline discovery marketing equivalents • Highly targeted compared to offline • Highly measurable
    18. 18. Facebook • Not just for the kids • Business owners have Facebook accounts • Catch them while they are unguarded Target age / Interest demographics • Valid marketing for B2B operators
    19. 19. LinkedIn • Probably where you should focus your B2B offering • Average user age is 44 • Over 50 millions users
    20. 20. LinkedIn • Similar advertising model to Facebook • Most effective when used for engaging clients through LinkedIn groups • We sell websites through relationships developed on LinkedIn.
    21. 21. Twitter • Average user age is 39 • Around 100 million users • But only 20% of accounts are regularly used
    22. 22. Twitter • Tweets appear in Google within seconds • You’re going to need to post regularly to keep ‘in the loop’ • Time intensive • DON’T OUTSOURCE IT.
    23. 23. PR / Key Relationships • Twitter / LinkedIn Groups • Develop relationships and online rapport with editors / journalists of your industry press • Join in with the conversation – don’t just shove your Press Releases in their face
    24. 24. PR / Key Relationships • Give it 5-6 months of developing the online relationship before engineering a conversation around your business • Or wait for a wider industry topic to hit the news and be the ‘go-to’ person to comment on the subject
    25. 25. 2 BILLIONVIDEOS WATCHED DAILY.
    26. 26. THE NO.2SEARCH ENGINE FOR ANYTHING
    27. 27. IF YOU’RENOT ON IT,GET ON IT.
    28. 28. • Post at least quarterly; share other YouTube content monthly.• Invest in a video camera, hire a video production company, or use "photo-based" video software.• How-to tutorials, video tours of your office, event wrap ups.• Post videos as "replies" to already existing and related content.• Integrate into your blog with embed feature.
    29. 29. • YouTube videos appear in the Google search results too• More people look to solve problems online with YouTube• Great for advice, How To videos and Tutorials• Fantastic ‘positioning’ platform• It doesn’t have to be Hollywood quality
    30. 30. • If you do nothing else Social this year, get on YouTube.
    31. 31. Watch your time spend • Your time is valuable, make sure Social Media will be worth it • If you’re short of time, don’t go near twitter.
    32. 32. Watch your time spend • Make sure that if a member of staff is managing your Social Media that you give them a formal brief • Get help setting up your accounts if needed, but don’t outsource your Social Media!
    33. 33. Knock-on effects • Your website will appear higher in Google • Increase customer retention and referrals • Reduce the marketing spend that you can’t measure
    34. 34. Any questions?

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