A peek into your customer’s life Why Online Marketing? Copyright© XIOS Media Solutions (P) Ltd

The four contexts of your customer’s existence Home Travelling At Work Recreation

When at home… Home Travelling At Work Leisure/Recreation/Holiday Watches TV, Reads magazines/newspapers, listens to radio, Surfs the internet, mobile is also not far from access Availability for media consumption Time/Week: 15 hrs Active Media: TV, Radio Print Internet, Mobile Home Media

When travelling… Home Travelling At Work Availability for media consumption Time/Week: 10 hrs Active Media: Outdoor, Print, Radio, Internet, Mobile Travel Media Reads magazines/ newspapers, listens to radio, plays with the cell-phone, peeks at hoardings occasionally Leisure/Recreation/Holiday

When at work… At Work Availability for media consumption Time/Week: 45 hrs Active Media: Internet, Mobile Work Media Hooked to the internet, checks mails, sends mails, uses internet for work/personal info requirements, occasionally pops into a newspaper etc of-course the mobile remains with him throughout Home Leisure/Recreation/Holiday Travelling

When out… Leisure/Recreation/Holiday Availability for media consumption Time/Week: 5 hrs Active Media: Mobile, Outdoor Leisure Media Carries his mobile, looks through hoardings etc Home Travelling At Work

Media Consumption, into perspective Home Travelling At Work Leisure/Recreation/Holiday Time/Media (hrs/week)

Moral! Your customer is spending most of his quality time online Copyright© XIOS Media Solutions (P) Ltd

What does your customer do online? Expresses and attempts to find a solution to the following needs: Getting information Interaction Communication Buying a product Getting entertained Getting information Transacting/ Buying Getting entertained Interacting Communicating Copyright© XIOS Media Solutions (P) Ltd

Expresses and attempts to find a solution to the following needs:

Getting information

Interaction

Communication

Buying a product

Getting entertained

Getting

information

Transacting/

Buying

Getting

entertained

Interacting

Communicating

What does your customer do online? How? By visiting different websites which collectively attempt to provide a solution to his need How does he visit these websites? Directly or through search engines (80% use the search engine) Websites Copyright© XIOS Media Solutions (P) Ltd Search Engines

How?

By visiting different websites which collectively attempt to provide a solution to his need

How does he visit these websites?

Directly or through search engines (80% use the search engine)

What could you do about it ? Internet properties (websites, portals, blogs etc) allow you opportunities as an advertiser to interact with their visitors There are millions of websites, multiple ways of ways of leveraging them Every combination of website and approach to leverage it has economics and relevance of its own Search engines (Google etc) allow you to reach out to your prospects based on the “searches” that happen through them There are millions of searches that happen daily, and there are multiple ways of utilizing each, economics of which are unique for every search Direct Display Email Data sharing Newsletter Content creation Search Engine Searches Network Ads Google Adsense Organic Output Contextual communication Copyright© XIOS Media Solutions (P) Ltd Internet Opportunities

Internet properties (websites, portals, blogs etc) allow you opportunities as an advertiser to interact with their visitors

There are millions of websites, multiple ways of ways of leveraging them

Every combination of website and approach to leverage it has economics and relevance of its own

Search engines (Google etc) allow you to reach out to your prospects based on the “searches” that happen through them

There are millions of searches that happen daily, and there are multiple ways of utilizing each, economics of which are unique for every search

For e.g. Example 1 If you are a person who wants to sell a hotel room in Panchgini , you would be interested in a person who is searching for “Good Hotel rooms in Panchgini”, or a person who is navigating the Best places to see in India/ Panchgini link (page) on a popular tourism website Example 2 A person who is searching for “Weather in Shanghai in December” on Google has a very high probability of travelling to Shanghai, and therefore is indirectly expressing a need for travel insurance. You would definitely be interested in this if you are company which sells travel insurance ! Copyright© XIOS Media Solutions (P) Ltd

Example 1

If you are a person who wants to sell a hotel room in Panchgini , you would be interested in a person who is searching for “Good Hotel rooms in Panchgini”, or a person who is navigating the Best places to see in India/ Panchgini link (page) on a popular tourism website

Example 2

A person who is searching for “Weather in Shanghai in December” on Google has a very high probability of travelling to Shanghai, and therefore is indirectly expressing a need for travel insurance. You would definitely be interested in this if you are company which sells travel insurance !

Why Online ? Reach Your customers are online Customizability Talk to only to those who want to listen to you, about things they want to listen, in the way they want to listen Very little wastage of communication, Response driven Customizability + easy response mechanism It’s Live, interactive! The customer has the option to respond to or reject your communication in real time Measurability See who is responding and who is not, therefore take corrective action It’s the best way to reach out, communicate, interact, sell to your customers. Its ROI. Copyright© XIOS Media Solutions (P) Ltd

Reach

Your customers are online

Customizability

Talk to only to those who want to listen to you, about things they want to listen, in the way they want to listen

Very little wastage of communication, Response driven

Customizability + easy response mechanism

It’s Live, interactive!

The customer has the option to respond to or reject your communication in real time

Measurability

See who is responding and who is not, therefore take corrective action

Closing note People are continuously expressing their conscious/subconscious needs either directly or indirectly through the internet Some of these expressions are important to you Internet not only aggregates these expressions , but also provides you with a mechanism to respond to them

People are continuously expressing their conscious/subconscious needs either directly or indirectly through the internet

Some of these expressions are important to you

Internet not only aggregates these expressions , but also provides you with a mechanism to respond to them

Thanks for your time Dhaval Thanki Founder, Director XIOS Media Solutions (P) Ltd www.xios.co.in [email_address] XIOS is an Online Media Solutions Company