NAME ROLL NO.PRIYANK DARJI 06HARDIK NATHWANI 27SHASHANK PAI 28SAGAR PANCHAL 29DHARMIK PATEL 32KUSH SHAH 39SIDDARTH TAWDE 46
The Tata logoThe Tata logo was designed by the Wolff Olinsconsultancy. The logo is meant to signify fluidity;it may also be seen as a fountain of knowledge;maybe a tree of trust under which people can takerefuge.
INTRODUCTION The Tata Group is a multinational conglomerate company headquartered in Mumbai, India. In terms of market capitalization and revenues, Tata Group is the largest private corporate group in India and has been recognized as one of the most respected companies in the world. The Tata Group has operations in more than 85 countries across six continents and export products and services to 80 nations. 6
•The Tata Group comprises 114 companies andsubsidiaries in seven business sectors, 27 of whichare publicly listed. 65.8% of the ownership of TataGroup is held in charitable trusts.•The founder, Jamsedji Tata• The chairman of the Tata group is Ratan Tata ,who took over from J. R. D. Tata in 1991 and isone of the major international business figures inthe age of globality. 7
Introduction Of Tata Nano“Dream-dream and dream, because dream gives vision, vision gives thoughtsand finally thoughts lead to the action". Each letter of these motivationalwords said by Indias former President Dr. A.P.J. Abdul Kalam goes exactly withMr. Ratan Tata, Chairman of Tata group, who in the year 2003, dreamt ofproducing a safe, affordable Car for the common man. Finally after the wait offive years, crossing all financial and technological barriers, Ratan Tata kept hispromise and unveiled Tata Nano on 10th January 2007, at the 9th Auto Expo2008 in New Delhi. Tata Nano, cool & smart, launched by Tata Motors isworlds cheapest Car with a price tag of $ 2500.
PIONEERSJAMSETJI TATA DORAB JI TATA SIR RATAN TATA JRD TATA NAVAL TATA RATAN TATA
Description about NanoThe project has literally become Indias claim-for-fame in the international-media due to Tata Motorsinnovation in developing the car, as well as keeping itlow in price. The car itself is expected to boost the IndianEconomy, create entrepreneurial-opportunitiesacross India, as well as expand the Indian car marketby 65%.
Specifications of Tata Nano The Standard Variant of the Car has a dealer price of rupees one lakh (US$2500) and is the cheapest car in the world. A four-door car that can seat four-five passengers. As compared to Maruti 800, it is eight per cent smaller on the outside but onthe inside it provides 21 per cent more leg space than the Maruti 800. It conforms to all the emission standards as well as the Offset and SideCrash norms followed internationally.
Reactions about Nano"Its a good historic moment for the Indian auto industry and also a proud one indeed that anIndian company took a step forward on this road. Its an upgradation for an auto wheeler rider toby a car now.“ Rajesh Jejurikar, Managing Director, Mahindra and Renaults."Its good product but its still too early to say whether it will overtake the 800 because it caters toa totally new market segment.” Said Jagdish Khattar, Former MD of Maruti Udyog Limited"Meeting the proper quality standards and safety is not feasible at all in such a model.Andreas Prinz, Managing Director (Passenger Cars), Volkswagen Group Sales India."I think it is a great thing for India because mobility is giving new opportunities. I hope Tata drivesto great success with the Rs one lakh car, but it is not included in our plan.“Thomas Kuehl, Board Member, Skoda Auto India.
What makes it so cheap !The Tata Nano uses plastics and adhesives ratherthan welding.introducing the car with an artificially low pricethrough govt-subsidies and tax-breaks, orusing vertical-integration, orpartially using inexpensive polymers orbiodegradable plastics instead of a full metal-body.It has no AC, no power steering, no powerwindows, no power bells and whistles.
Target MarketThe low-cost car is clearlyintended for the masses. Forthe family of four that wouldotherwise ride on a scooter,precariously balancing a tinytot on the front and a baby onthe wife’s lap. For the first-time car buyer in India - ahuge market despite theincreasing number of cars inthe urban and semi-urbanareas.Its Also attract the small carsbuyers like maruti 800.
The Indian economy continued to register impressive GDPgrowth, although the rate of growth declined marginally overthe previous year, reflecting inflationary trends driven by theincrease in the cost of energy and raw materials. The level of industrial activity has also begun to decline as aresult of fiscal constraints imposed on money supply and theraising of interest rates.Investment flows into India increased by 20% to a recordlevel of about Rs. 120,000 Crores.
Performance of the company’sstock prices (vis-à-vis Sensex and Auto index)
News from various surveys and research worldwideSmall cars have big potential: Survey BusinessStandard: January 15, 2008Tata Nano sets the platform for India as a frugalengineering hub livemint.com: January 11, 2008Global problems, Desi solutions The EconomicTimes: May 15, 2008Nano makes it to Times most important cars of all timeThe Hindu Business Line: January 17, 2008
Obstacles to NanoHowever, Due to the Singur land dispute, the "Stalled CarFactory" is "Costing Jobs, Splitting Neighbors in West Bengal”“ Tatas problems in West Bengal are scaring off otherindustries hoping to locate here, including Infosys, a softwaremaker that wanted to build a business park that would provide5,000 jobs.While existence of Tata Nano could lead to high industrialgrowth , the exit lead west Bengal a loss of more than 80,000crore .How ever Tata has to suffer in terms of delay andsettlement cost .
Competencies of Tata NanoTata is now 57th most valuable brand globallylivemint.com: April 22, 2008 The Tata group’s intenseactivities in 2007 have seen it rising 45 places to No. 57 inBrand Finance Top 500 Global Brands.ExpectationsModular design