ARTS & COMMERCE
Class : S.Y.B.F.M.
Semester : 3
PRESENTATION ON :
Tata motors -Tata nano
Submitted to : Prof. Kapil sir
Academic year : 2011-12
TATA MOTORS :
Tata Motors is geared up to go global. The
company -- India's largest automobile maker by
sales -- makes buses, trucks, tractor-trailers,
passenger cars (Indica, Indigo, Safari, Sumo, and
the ultra budget-conscious Nano), light
commercial vehicles, and utility vehicles. The
company also makes construction equipment and
provides IT services. Tata Motors sells through
more than 1,500 dealers in India, as well as
exports vehicles to countries in Africa, Asia,
Europe, the Middle East, and South America. In
addition, the company distributes Fiat-brand cars
in India through its Tata-Fiat dealer network. In
2008 Tata Motors bought the Jaguar and Land
Rover brands from Ford for about $2.3 billion.
Limited (NSE: TATAMOTORS, BSE: 500570, NYSE:
TTM, NASDAQ: TTM) is
a multinational automotive corporation
headquartered in Mumbai, India. Part of the Tata
Group, it was formerly known as TELCO (TATA
Engineering and Locomotive Company).
Tata Motors is India’s largest automobile
company, with consolidated net profit of
9,274 crore (US$2.07 billion) in 2010–11.
It is the leader in commercial vehicles and among
the top three in passenger vehicles. Tata Motors
has products in the compact, midsize car and
utility vehicle segments. The company is the
world's fourth largest truck manufacturer, the
world's second largest bus manufacturer, and
employs 50,000 workers.Since first rolled out in
1954, Tata Motors has produced and sold over 4
million vehicles in India.
Established in 1945, when the company began
manufacturing locomotives, the company
manufactured its first commercial vehicle in 1954
in a collaboration with Daimler-Benz AG, which
ended in 1969. Tata Motors is a dual-listed
company traded on both the Bombay Stock
Exchange, as well as on the New York Stock
Exchange. Tata Motors in 2005, was ranked
among the top 10 corporations in India with an
annual revenue exceeding INR 320 billion. In
2010, Tata Motors surpassed Reliance to win the
coveted title of 'India's most valuable brand' in an
annual survey conducted by Brand Finance and
The Economic Times.
Tata Motors has auto manufacturing and assembly
in Jamshedpur, Pantnagar, Lucknow, Ahmedabad,
Sanand, Dharwad and Pune in India, as well as in
Argentina, South Africa and Thailand.
Tata Nano :
In January 2008, Tata Motors launched Tata
Nano, the least expensive production car in the
world at about 120,000 (US $3000). The city
car was unveiled during the Auto Expo 2008
exhibition in Pragati Maidan, New Delhi.
Tata has faced controversy over developing the
Nano as some environmentalists are concerned
that the launch of such a low-priced car could
lead to mass motorization in India with adverse
effects on pollution and global warming. Tata has
set up a factory in Sanand, Gujarat and the first
Nanos are to roll out summer 2009.
Tata Nano Europa has been developed for sale in
developed economies and is to hit markets in
2010 while the normal Nano should hit markets in
South Africa, Kenya and countries in Asia and
Africa by late 2009. A battery version is also
Description about Nano :
The project has literally become India's claim-forfame in the international-media due to Tata
Motors' innovation in developing the car, as well
as keeping it low in price.The car itself is expected
to boost the Indian Economy, create
entrepreneurial-opportunities across India, as well
as expand the Indian car market by 65%.
The car was envisioned by renowned industrialist,
Ratan Tata, Chairman of the Tata Group and Tata
Motors, who has described it as an eco-friendly
"people's car".Nano has been greatly appreciated
by many sources and the media for its low-cost
and eco-friendly initiatives which include using
compressed-air as fuel and an electric-version.Tata
Group is expected to mass-manufacture the Nano
in very large quantities, particularly the electricversion, and, besides selling them in India, to also
export them world-wide.
Specifications of Tata Nano :
The Standard Variant of the Car has a dealer price of
rupees one lakh (US $2500) and is the cheapest car in
the world. (Transport costs and Value-Added Taxes
exclusive) A four-door car that can seat four-five
As compared to Maruti 800, it is eight per cent
smaller on the outside but on the inside it provides 21
per cent more leg space than the Maruti 800. It
conforms to all the emission standards as well as the
Offset and Side Crash norms
It is also compliant with the Bharat 3 norm and the
Euro 4 norm with respect to keeping pollution at bay.
A 33-bhp car with a 624 cc engine. It will provide a
mileage of 23 km/litre.The Nano Car will have two
variants - a Standard and two Deluxe (Air
Conditioned) versions. There is no power steering in
Reactions about Nano :
"It's a good historic moment for the Indian auto industry
and also a proud one indeed that an Indian company
took a step forward on this road. Its an upgradation for
an auto wheeler rider to by a car now.“
Rajesh Jejurikar, Managing Director, Mahindra
"It's good product but it's still too early to say whether it
will overtake the 800 because it caters to a totally new
Said Jagdish Khattar, Former MD of Maruti
"Meeting the proper quality standards and safety is not
Andreas Prinz, Managing Director (Passenger
Cars), Volkswagen Group Sales India.
"I think it is a great thing for India because mobility is
giving new opportunities. I hope Tata drives to great
success with the Rs one lakh car, but it is not included
in our plan.“
Thomas Kuehl, Board Member, Skoda Auto India.
What makes it so cheap !
The Tata Nano uses plastics and adhesives rather
introducing the car with an artificially low price
through govt-subsidies and tax-breaks, or
using vertical-integration, or
partially using inexpensive polymers or
biodegradable plastics instead of a full metal-body.
It has no AC, no power steering, no power
windows, no power bells and whistles.
Target Market :
The low-cost car is clearly intended for the masses. For
the family of four that would otherwise ride on a
scooter, precariously balancing a tiny tot on the front
and a baby on the wife’s lap. For the first-time car
buyer in India - a huge market despite the increasing
number of cars in the urban and semi-urban areas.
Its Also attract the small cars buyers like maruti 800.
Overview of Indian Economy :
The Indian economy continued to register impressive
GDP growth, although the rate of growth declined
marginally over the previous year, reflecting
inflationary trends driven by the increase in the cost of
energy and raw materials.
The level of industrial activity has also begun to decline
as a result of fiscal constraints imposed on money
supply and the raising of interest rates .
Investment flows into India increased by 20% to a
record level of about Rs. 120,000 Crores.
The Indian automotive sector grew by 10% overall
during the year with substantial growth in the Light
Commercial Vehicles sector and new passenger car
introductions. In the country 499,978 new commercial
vehicles were sold during the year and passenger car
sales grew to 1.53 million vehicles this year.
News from various surveys and research
Small cars have big potential: Survey Business
Standard: January 15, 2008.
Tata Nano sets the platform for India as a frugal
engineering hub livemint.com: January 11, 2008
Global problems, Desi solutions The Economic
Times: May 15, 2008
Nano makes it to Time's most important cars of all
time The Hindu Business Line: January 17, 2008
Indian auto industry to lead globally by 2020: IBM
New Delhi: The Indian automobile industry is all
set to be the global leader by 2020 with the
trailblazing work done by the Tatas, according to
IT and consultancy giant IBM. September 08, 2008
The car itself is expected to boost the Indian
Economy as well as expand the Indian car market
by 65%, according to rating agency CRISIL.
Obstacles to Nano :
However, Due to the Singur land dispute, the
"Stalled Car Factory" is "Costing Jobs, Splitting
Neighbors in West Bengal”
“ Tata's problems in West Bengal are scaring off
other industries hoping to locate here, including
Infosys, a software maker that wanted to build a
business park that would provide 5,000 jobs.
Due to ongoing opposition to Tata's Singur carfactory by Mamta Banerjee, who demanded land to
be returned from the factory, Tata Motors took
decision to pull out of Singur. Tata Motors is
manufacturing Tata Nano at its Pantnagar plant.
Tata Motors announced it was pulling out its Nano
small car industrial project from West Bengal's
Singur and blamed the Mamata Banerjee-led
Trinamool Congress, which spearheaded the
protests against the factory, for the 'painful'
While existence of Tata Nano could lead to high
industrial growth , the exit lead west Bengal a loss
of more than 80,000 crore .How ever Tata has to
suffer in terms of delay and settlement cost .
Competencies of Tata Nano :
Tata is now 57th most valuable brand globally
livemint.com: April 22, 2008
The Tata group’s
intense activities in 2007 have seen it rising 45 places
to No. 57 in Brand Finance Top 500 Global Brands
According to one report, India as well as other
nations, such as European nations[, have great
expectations from the Nano and are keenly and eagerly
eagerly awaiting it, especially the electric version of the
In fact, Tata envisions going even further,
providing the tools for local mechanics to assemble
the car in existing auto shops or even in new garages
created to cater to remote rural customers. With the
exception of Manjeet Kripalani, BusinessWeek's India
bureau chief, few have focused on this breakthrough
element of the Nano innovation (BusinessWeek.com,
Emerging markets are a fertile ground for innovation.
The challenge of reaching dispersed, low-income
consumers in emerging markets often spurs significant
As customers gain more power, they will demand more
tailoring and value-added service to meet their needs.
Companies that innovate on this dimension are likely to
be richly rewarded.
World is getting tougher day by day being unique is a
competitive advantage. Expectations to Nano has
proved this .
After 100 years to Henry Ford , Tata has proved him
again not only he came out of the expectations but also
came out with a platform for Indian auto sector .
So this as per this project conclusion can be draw as a
future car not only of Indian but also if exported than
could be to the world.