Unleashing library services with web 2.0 (ss)

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This presentation introduces some more often used Web 2.0 tools, Examples illustrate approrpriate use of these tools with benefits and downsides. A SWOT provides different perspectives of embracing Web 2.0 in libraries. Responsibities that follow Web 2.0 are highlighted.

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  • The evolution of the internet to embrace interactive platforms has led to an increase in 'second generation' social movements. But what are social movements 2.0? On September 27, 2007, the world experienced its first virtual strike. In response to a wage dispute, IBM workers in Italy organized a picket outside their company's "corporate campus" based in the 3-D virtual world of Second Life. Workers "marched and waved banners, gate-crashed a [virtual] staff meeting and forced the company to close its [virtual] business center to visitors.... The protest, by more than 9,000 workers and 1,850 supporting 'avatars' from thirty countries. End result… the IBM Management bowed down. New negotiations, better deal, and CEO resigned after 20 days.
  • Mashups vs modular systems
    Modular-standard dimensions/features
    A mash-up is a Web page or application that integrates complementary elements from two or more sources. Mash-ups are often created by using a development approach called Ajax. E.g Google Maps, Wikipedia, Housing maps etc
  • Fundamentals are much stronger than what they were 6 yrs ago, theres is more comnerce, there are more people online, there is more user generated content, the cost of doing business is dramatically lower.
    It is not about the people who make the web page, but about the people who use it.
    Passive time is becoming active time. We are thinking, discussing, debating and creating content.
    Its conversation as opposed to a lecture.
    Web-sites are fused together. One part of a site is seen on another site
    Content creators have realised that the value of their content is greater when distributed easily than having kept locked up.
  • http://melanie1987.wordpress.com/2007/08/22/blogger-vs-wordpress/
  • OCLC survey stats - usage of library websites is going down - makes a good case for sticking library content on blogs. People find you that way.
    Blogging is a super set of publishing.
  • Buzz- likely to be linked or commented (1 is low, 5 is high)
  • Wikipedia – 4th most visited site
  • Play a role of the garderner – seed and weed
  • OCLC survey stats - where do you start an info search? 89% search engines… library catalogs, 2%
    OpenURL converts bibliographic citations to URLs
  • Universal Widget API came up with a compatible widget platform – runs on all major platforms - Windows, apple, myspace, igoogle
  • Concordia University banning Facebook – found e-mail spams due to social network contacts; exposure to hacking and phishing
    Effective combination of user education with Spam combating technology
  • Easy publishing and so many publishers, how do I know whom to trust
    Publishers will not control the whole process. They will be more like packagers
  • Unleashing library services with web 2.0 (ss)

    1. 1. By Dr. Dhanashree A. Date January 30, 2015
    2. 2. 2
    3. 3. This is my Library’s Subject Guide 3
    4. 4. 4 This is my Library’s WebOPAC 2.0
    5. 5. 5 Federated Search across pre-defined sources This is my Library’s Search
    6. 6. 6 This is my Library’s CAS-SDI Service
    7. 7. 7 This is my Library’s Reference Desk
    8. 8. 8 This is my Library’s Reference Service
    9. 9. What did that introduction tell you? I share and allow to share, therefore I am It’s 9 Web 2.
    10. 10. 10 Web 2.0 : Our Emerging Service Model • participative • collaborative • personalised • modular • mashups
    11. 11. Of the people  For the people  BY the people 11 Web 2.0 Dynamic pages Push Information Frequently updated User participation Outsourced Services Web 1.0 Static pages Pull Information Updated by Webmasters only No user participation Own servers and applications
    12. 12. 12 Widgets RSSWikis Chats Blogs
    13. 13. 13 “I don’t want to read your blog. Just tell me how your day was”. Good for : - Announcements - Links - Videos / Photos - Events - Reviews - Surveys - Interviews -Service/Product - Marketing
    14. 14. Considering a Blog to a Website Blog  More personal, fun, transient, work-in- progress nature of content  To communicate regularly with customers and clients about events, happenings.  Interactive customer feedback is the primary objective  To gather competitive intelligence, perspectives, user opinions, trends & flaks  Low learning curve Web-site  Serious, business content, less dynamic content  An official overview of library team, services and set-up  User interaction is not the primary objective  Cannot gather user intelligence, opinions, trends  High learning curve 14
    15. 15. 15 And when to use each one ….
    16. 16. Style Frequency/week Buzz Index Difficulty Ambition 1 2 Easy Meme 1 5 Medium Announcement 1 5 Easy Link 2 4 Medium Video / Photo 1 4 Hard Event 5 4 Medium Review 5 3 Medium Survey 1 5 Easy Interview 1 4 Medium Service/Product 1 2 Easy 16
    17. 17. Try creating your free blog www.blogger.com 17
    18. 18. Client-side collaborative computing on IP Networks 18 Wikis Good for : - Knowledge sharing - Manuals - Subject guides - Discussions - Presentations
    19. 19. Wikis 19 • Equal voices • Full editing capabilities to all • No owner • Gets better over time Group projects Research and project collaborations Community resource Educational purposes Centralised workplace & document storage •Wiki ethics •High user participation •Devotion and dedication •Experts to verify content •Seed and weed
    20. 20. Wiki  Content is centrally located, organised and editable by anyone  Equal sense of ownership and commitment to all participants  Training tools, subject guides, resource catalogues, instructions Blog • Content is not editable, only commentable • The creator drives the content • Act as a mini web-site, news vehicle, events, discussions Blog Vs. Wiki
    21. 21. 21 Really Simple Syndication Stay up-to-date on - News - Topics - Periodical TOCs - New Arrivals - Events - Site updates A XML format for aggregating and notifying frequently updated works of a web-site
    22. 22. How does RSS work? Content Provider Content Consumer
    23. 23. 23
    24. 24. 24
    25. 25. 25
    26. 26. Try subscribing to RSS Feeds  http://www.bloglines.com  http://reader.google.com  http://my.yahoo.com 26 Try using a RSS Reader Search for RSS feeds on Google e.g. RSS feeds on health Web-sites e.g. http://www.ndtv.com/
    27. 27. Create your own RSS feeds
    28. 28. 28
    29. 29. Chats / IMs 31 More options to reference service - Asynchronous - Synchronous Client-side collaborative computing on IP Networks
    30. 30. Try Chatting http://www.google.com/talk/ http://www.skype.com – can export contacts from facebook, hotmail, gmail, MSN, rediff and more. http://www.meebo.com – connects you to to MSN, Yahoo, AOL/AIM, MySpace, Facebook, Google Talk, and many more! 32
    31. 31. 33 Widgets Provide applets on - News - Weather - Clocks - Catalogues - Events - Other site components Allows embedding of dynamic information from third-party sources
    32. 32. Making Widgets Work 34 Widgetbox Google gadgets Create widget once and export to dozen places
    33. 33. 35
    34. 34. 36 • No technical expertise needed • Can add multimedia content quality to blogs/sites • Can place them anywhere sidebar or middle, personalise colours, frames • Can search widgets by categories / subjects, popularity • Can have poll widgets, video widgets, pagerank widgets, search toolbar widgets, text widgets • Can preview before embedding • Plethora of Widget platforms (firefox, google gadgets, Windows Vista etc)., can limit the potential audience • Not all browsers support scripts, therefore, users might experience errors • Straying too far from users' expectations can lead to usability problems • Space efficiency (ratio of active space to occupied space). • Make your website more interesting with multimedia • To inform users on the latest content • Can include widgets for Opac, newsletters • Catching attention / Marketing • Positioning customised service nuggets • Distributing services beyond library web-site
    35. 35. 37 Lets try creating a Widget www.meebome.com
    36. 36. Copy and paste the widget code into your web site html where you’d like the widget to appear
    37. 37. Mapping services to tools 40 Circulation Collection Building Cataloguing Marketing Reference Services CAS / SDI User Training Talent Search Photos Videos SNS RSS Widgets IM Wikis Blogs
    38. 38. External Benefits Internal BenefitsMeasure Key Performance Indicators •Website viewership •Voluntary participation at events •Number of IM reference queries resolved •Views of tutorials •Downloads of pod / vod casts •Viewing duration per clip •Referrals •External collaborations •Decrease in manually delivered services •Increase in circulation of low used books •Increase in feedbacks / suggestions •Increase in acquisitions through Web 2.0 feedbacks •Increase in comments / reviews / tags on OPAC •RSS subscription-base •Number of user suggestions deployed •Contributors to the Wiki
    39. 39. Web 2.0 Bubbles 42 Play with caution
    40. 40. Don’t jump onto the bandwagon  Free, but deploy wisely  Avoid overuse and overload  Don’t expect a mad rush  Social networking sites alone wont help you to network socially  Perpetual beta 44
    41. 41. The Future We don’t need more systems to manage, we need systems to manage more types of content – a system assembled from a set of light-weight components, easy to integrate. - Marshall Breeding 45
    42. 42. SWOT 46 Opportunities Weaknesses Threats Organisational skills Access to premium content Anytime Anywhere services ROI Disintermediation Invisibility of the e-resources Publisher dependencies Integration of Web 2.0 Cross domain mingling E-Marketing of services Low learning curve High impact / visibility Convincing the management Lack of awareness on business models Disintegrated technologies Cost Strengths Web 2.0
    43. 43. Our Responsibility  Develop analytical skills on user generated content  Deploy optimally, integrate maximally  Provide unleashed services, ‘but’ with personal touch 47
    44. 44. 48
    45. 45. Acknowledgement 49
    46. 46. January 30, 2015

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