Topics• What is Facebook?• Starting with an Example• Special Offers and Exclusive Deals• Group Pages• Social Plugins• Mobile• Location Based Services• Summary• Fast Facts- Digital Jungle
Defining Facebook―Facebook is a social networking website — a gathering spot, to connect with your friendsand with your friends friends. Facebook allows you to make new connections who share a common interest, expanding your personal network.‖
How are people using Facebook 500 million active users worldwide Average user has 130 friends 2nd most visited web site in the world 850 million photos, 7 million videos, and 28 million pieces of content are uploaded each month More than 95% of Facebook members have used at least one application built on Facebook Platform More than 4 million users become fans of Pages each day
Facebook Marketing Strategy1. ENGAGE 2. DRIVE 3. ADD 4. MEASURE ACTION SCALE • Reach• Find and - Fans engage • Leverage existing -Mentions • Provide offline fans • applications events Engagement that enlist -• Host ambassado Discussions, discussion rs • Advertise content, s and through reviews, and provide posts useful • Provide existing resources coupons to media Action track - Contest• Invite fans to purchases entries • Add your - Couponsupload social redeemed content • Hosts Web links - Purchases contests driven• Provide with opt-ins to your - Web traffic branded for further brand driven digital contact Web site -Application goods users
Before you start, The Check List Complete this checklist of questions to build a successful Facebook strategy for your brand before you jump in. What is the engagement value: what can you offer people that they will find valuable? Are you ready to respond to your customers and encourage them to talk about your brand? Are you ready to make a commitment beyond a campaign? How will your other marketing communication strategies integrate with Facebook? What assets - tools and content – can you leverage? Do you have your company behind you and resources available? How will you measure success?
Always Measure Facebook can be a very effective platform to develop engaging and innovative campaigns. However, it is always critical you measure your campaigns.• Number of fans for your brand pages• Number of brand mentions on walls• Number of news updates x fans Ad impressions• Number of discussion topics• Number of wall posts on brandpage• Number of wallposts (measured by Lexicon)• Number and tone of reviews posted• Amount of content or offers shared• Video views• Click through rates for advertisements• Number of contest entries• Number of applications downloaded• Offline actions driven by coupons or special offers• Web traffic generated
Putting It TogetherMarketing in a Social World is about People. Lookfor ways to connect and engage
Final Thoughts Every industry and vertical is going to be re-though in a social way. The real disruption is about people redesigning these social spaces. Social spaces will become the containers for business, home and play
Thank you Desmond Omovie email@example.com
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