Target Audience Analysis
Survey
Results
Interpretation of results
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Gender: The results from gender are equal which show the survey is representa...
Target audience analysis
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Target audience analysis

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Transcript of "Target audience analysis"

  1. 1. Target Audience Analysis
  2. 2. Survey
  3. 3. Results
  4. 4. Interpretation of results • • • • • • • • Gender: The results from gender are equal which show the survey is representative. Age: The result shows that a varied number of people form different age groups answered the survey although the vast majority were from either 14-17 or 18-24 which would be my target audience. Frequency: These results showed that the vast majority of people view music videos with a regular occurrence. Preference: People showed a preference towards a balance of performance shots and narrative shots. Favourite: People tend to enjoy videos which are popular with their peers or have gone viral . Hobbies: Their isn’t a trend when it comes to people hobbies which can be linked with their music video preference. Consumption: Nearly everyone used youtube as opposed to tv stations such as mtv or 4 music. Hardly anybody used social networking sites to view music videos. Why: There was a clear trend, which was that people watched music videos to develop their understanding of a song or album
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