• MTV Is an American basic cable and satellite television channel owned by the
MTV Networks Music and Logo Group.
It was launched August 1, 1981; the purpose of the channel was to play
music videos guided by television personalities know as VJs.
In its early years its main target demographic were young adults but today it’s
target audience is extended to adolescents as well as young adults .
MTV has spawned numerous sister channels and affiliated channels
As of August 2013, approximately 97,654,000 American households which is
85.51% which receive MTV.
• 4Music is a music and entertainment channel based in the
United Kingdom. The channel launched on 15th August
2008, replacing The Hits. It is available on
FreeView, Virgin Media, Sky and Smallworld and Cable