Fmcg.dewasish

  • 3,089 views
Uploaded on

Fmcg By Dewasish Ghoshal

Fmcg By Dewasish Ghoshal

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
3,089
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
144
Comments
0
Likes
3

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Prepared By Dewasish Ghoshal PGDM (Agriculture)  
  • 2. FMCG Industry
    • FMCG are products that have a quick shelf turnover, at relatively low cost and don't require a lot of thought, time and financial investment to purchase
    • ‘ Fast Moving’ is in opposition to consumer durables such as kitchen appliances that are generally replaced less than once a year
    • Three of the largest and best known examples of Fast Moving Consumer Goods companies are Nestlé, Unilever and Procter & Gamble
  • 3. FMCG Industry
    • The Indian FMCG sector is an important contributor to the country's GDP. It is the fourth largest sector in the economy and is responsible for 5% of the total factory employment in India
    • This has been due to liberalization, urbanization, increase in the disposable incomes and altered lifestyle
    • . The lower-middle income group accounts for over 60% of the sector's sales. Rural markets account for 56% of the total domestic FMCG demand
  • 4.
    • Brief about Company
    • The Company started in the year
    • Started to distribute Colgate Dental Cream, Colgate-Palmolive
    • It has a presence in around 3.5 million retail outlets across the country, of which the Company services 9.40,000 outlets directly
    • The Company has grown to a Rs. 9600 million plus with an outstanding record of enhancing value for its strong shareholder base
    • Colgate has been voted ‘The Most Trusted Brand’ in India across all brands and categories for the third consecutive year in the Brand Equity AC Nielson ORG-MARG 2005 survey.
  • 5.
    • History
    • 1975 Caprice hair care launches in Mexico. Today, hair care products are sold in over 70 countries, with variants to suit every type of hair need
    • 1976 Colgate-Palmolive acquires Hill's Pet Nutrition. Today Hill's is the global leader in pet nutrition and veterinary recommendations
    • 1983 Colgate Plus toothbrush is introduced. Today over 1.6 billion Colgate toothbrushes are sold annually worldwide
    • 1985 Protex bar soap is introduced, and today offers all-family antibacterial protection in over 56 countries. Colgate-Palmolive enters into a joint venture with Hong Kong-based Hawley & Hazel, a leading oral care company, which adds strength in key Asian markets.
  • 6.
    • History
    • 1986 The Chairman's You Can Make A Difference Program is launched, recognizing innovation and executional excellence by Colgate people
    • 1987 Colgate acquires Softsoap liquid soap business from the Minnetonka Corporation. Today, Colgate is the global leader in liquid hand soap
    • 1989 Annual Company sales surpass the $5 billion mark
    • 1991 Colgate acquires Murphy Oil Soap, the leading wood cleaner in the U.S. Today, its product portfolio has expanded to include all-purpose cleaners, sprays and wipes
  • 7.
    • History
    • 1992 Colgate acquires the Mennen Company. Today, Mennen products are sold in over 52 countries
    • 1995 Colgate enters Central Europe and Russia, expanding into fast-growing markets. Colgate acquires Kolynos Oral Care business in Latin America and launches market-leading Sorriso toothpaste
    • 1996 Bright Smiles, Bright Futures oral health education program expands to reach 50 countries with in-school programs and mobile dental clinics
    • 1997 Colgate Total toothpaste is introduced and quickly becomes the market leader in the U.S. Only Colgate Total, with its 12-hour protection, fights a complete range of oral health problems
  • 8.
    • History
    • 2004 Colgate acquires the GABA oral care business in Europe, with its strength in the important European pharmacy channel and its ties with the dental community.
    • 2006 Today, with sales surpassing $10 billion, Colgate focuses on four core businesses: Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate now sells its products in 222 countries and territories worldwide.
  • 9.
    • Market Share
    • Market share to 50.4% in March 2005
    • It grew by 9% during 2004-05
    • Company volume in the core toothpaste category increased by 14%,
    • Products
    •   Oral Care:
      • Colgate – Toothpaste, Tooth Powder, Whitening Products
      • Pamolive - Shower Gel, Shower Cream, Bar Soap, Liquid Hand Wash, Shave Preps, Skin Care
    •  
    • Household Care:
      • Axion Surface Clean
  • 10.
    • Brief about Company
    • The company started in 1892 in a nondescript house in Calcutta (now Kolkata) with an initial investment of Rs. 295
    • In the subsequent public issue of 1978, Indian shareholding crossed 60%, firmly establishing the Indianness of the firm
    • Four years later in 1983, it crossed the Rs. 100 crores revenue mark
    • In 2002, Britannia's New Business Division formed a joint venture with Fonterra, the world's second largest Dairy Company, and Britannia New Zealand Foods Pvt. Ltd. was born Forbes Global rated Britannia 'One amongst the Top 200 Small Companies of the World', and The Economic Times pegged Britannia India's 2nd Most Trusted Brand.
  • 11.
    • History
    • 1975
    • Britannia Biscuit Company takes over biscuit distribution from Parry's
    •   1979
    • Re-christened Britannia Industries Ltd. (BIL)
    • 1983
    • Sales cross Rs.100 crore  
    • 1989
    • ·          T he Executive Office relocated to Bangalore
    •  
    • 1992
    • ·     BIL celebrates its Platinum Jubilee
    •  
  • 12.
    • History
    • 1993
    • Wadia Group acquires stake in ABIL, UK and becomes an equal partner with Groupe Danone in BIL
    • ·                            
    •   1997
    • Re-birth - new corporate identity 'Eat Healthy, Think Better' leads to new mission: 'Make every third Indian a Britannia consumer'
    • BIL enters the dairy products market
    •  
    • 1999
    • "Britannia Khao World Cup Jao" - a major success! Profit up by 37%
    •   2000
    • Forbes Global Ranking - Britannia among Top 300 small companies
    •  
  • 13.
    • History
    • 2001
    • BIL ranked one of India's biggest brands
    • No.1 food brand of the country
    • Britannia Lagaan Match: India's most successful promotional activity of the year
    • Maska Chaska: India's most successful FMCG launch
    •  
    • 2002
    • BIL launches joint venture with Fonterra, the world's second largest dairy company
    • Britannia New Zealand Foods Pvt. Ltd. is born
    • Rated as 'One amongst the Top 200 Small Companies of the World' by Forbes Global
    • Economic Times ranks BIL India's 2nd Most Trusted Brand
    • Pure Magic -Winner of the Worldstar, Asiastar and Indiastar award for packaging
    •  
  • 14.
    • History
    • 2003
    • 'Treat Duet'- most successful launch of the year
    • Britannia Khao World Cup Jao rocks the consumer lives yet again
    • 2004
    • Britannia accorded the status of being a 'Superbrand'
    • Volumes cross 3,00,000 tons of biscuits
    • Good Day adds a new variant - Choconut - in its range
    • 2005
    • Re-birth of Tiger - 'Swasth Khao, Tiger Ban Jao' becomes the popular chant!
    • Britannia launched 'Greetings' range of premium assorted gift packs
    • The new plant in Uttaranchal, commissioned ahead of schedule.
    • The launch of yet another exciting snacking option - Britannia 50-50 Pepper Chakkar
  • 15.
    • Products
    • BISCUITS
    • BRITANNIA GOOD DAY(cashew, butter,pista, badam, chocochips and choconuts),
    • NICE TIME
    • MARIE GOLD
    • TIGER
    • BRITANNIA TREAT(eliachi, orange, mango), MILK BIKIS
    • LITTLE HEARTS
    • BRITANNIA 50-50
    • SALTED CRACKERS- SNAX, IMEPASS
    • BREADS
    • DELBIS(sliced bread)
  • 16.
    • Market Share
    • In terms of value, Britannia leads the market with 37 per cent market share
  • 17.
    • Brief about Company
    • Dabur India Limited is a leading Indian consumer goods company with interests in health care, Personal care and foods
    • Over more than 100 years Dabur has been dedicated to providing nature-based solutions for a healthy and holistic lifestyle
  • 18.
    • History
    • In 1979, the Sahibabad factory / Dabur Research Foundation was setup.
    • In 1986, it became a public limited company.
    • In 1992, a joint venture with Agrolimen of Spain was established.
    • In 2000, the company had a turnover of 1,000 Crores.
    • In 2003, Dabur demurred the Pharma business.
    • In 2005, Dabur acquired Balsara.
    • In 2006, Dabur crossed $2 Bin market Cap, adopts US GAAP
  • 19.
    • HEALTH CARE PRODUCTS
    • DABUR CHYAWANPRASH
    • DABUR CHYAWANSHAKTI
    • GLUCOSE D DABUR LAL TAIL DABUR BABY OLIVE OIL DABUR JANAMGHUTTI HAJMOLA YUMSTICKS, CANDY ANARDANA FUN2
    • PUDIN HARA, PUDIN HARA G
    • SHANKHPUSHPI
    • DABUR HINGOLI
    • NATURE CARE
    • SHILAJIT GOLD
    • ITCH CARE, RING GAURD
  • 20.
    • PERSONAL CARE
    • Dabur Red Gel
      • Dabur Red Toothpaste
      • Babool Toothpaste
      • Meswakl Toothpaste
      • Promise Toothpaste
      • Dabur Lal Dant Manjan
      • Dabur Binaca Toothbrush
      • Gulabari
      • Vatika Fairness Face Pack
      • Amla Hair Oil
      • Amla Lite Hair Oil
      • Vatika Hair Oil
      • Anmol Sarson Amla
    DABUR FOODS HOMEMADE LEMONEEZ CAPSICO
  • 21.
    • Market Share
    • Dabur currently owns three brands in the oral care segment
    • Dabur Lal Dant Manjan - Sales of Rs1.5bn and a 30% market share in toothpowder
    • Dabur Red toothpaste - launched in 2003 and has over 1.8% national market share in the toothpaste category
    • Binaca toothbrush - Dabur had acquired the Binaca brand from Reckitt Benckiser in the mid-1990s. However it has not able to grow the toothpaste brand
  • 22.
    • Brief about the Company
    • Godfrey Phillips is today the second largest player in the Indian cigarette industry with an annual turnover of over US$ 265 million
    • Incorporated in India in 1936, the Company established its own manufacturing facilities in 1944
    • The Company today is the proud owner of some of the most popular cigarette brands in the country like Red and White, Four Square, Jaisalmer, Cavanders, Tipper and Prince
    • Its products are distributed through an extensive India wide network comprising 484 exclusive distributors and over 800,000 retail outlets
  • 23.
    • History
    • 1844
    • Mr. Godfrey Phillips, founder of Godfrey Phillips & Sons commenced business in the Barbican (London), as a Cigar manufacturer
    • 1944
    • Company established its own manufacturing facilities 1946
    • GODFREY PHILLIPS became a Public Ltd. Co. with its manufacturing operations in Mumbai
    • 1967
    • D. Macropolo & Co., which was the sole selling agent for GODFREY PHILLIPS, opened a subsidiary company called "International Tobacco Co.",
  • 24.
    • History
    • 1967-68
    • Philip Morris acquired substantial holding in Godfrey Phillips Ltd
    • 1979
    • Philip Morris. joined hands with the K.K. Modi Group and in the following year the Modi Enterprises took over the management of GODFREY PHILLIPS
    • 2002
    • The Company re-launch some of its brands, by giving them an entirely new look & positioning, while some new, innovative products like Tipper & Piper were also introduced
    • 2003
    • Jaisalmer & Prince re-launched
  • 25.
    • History
    • Cigarette
    • Four Square
    • Jaisalmer
    • Red & White
    • Cavanders
    • Tipper
    • North Pole
    • Prince
    • Cigars - Brands
    • Don Diego
    • Hav-a-tampa
    • Phillies
    • Santa Damiana H-2000 Rothschild
  • 26.
    • Market Share
    • The domestic market share has grown from 10% to 12 % over 2003-04
    • Godfrey Phillips has surpassed industry standards and demonstrated phenomenal growth, at 8.3% in the year 2003 - 04, against industry growth of 4.4% for the same period
  • 27.
    • Brief about Company
    • The foods division of Godrej Industries produces and markets edible oils, vanaspati, fruit drinks, fruit nectar and bakery fats
    • It is among the largest marketer of toilet soaps in the country with leading brands Cinthol, Fair Glow, No.1 etc.
    • Godrej is also the preferred supplier for contract manufacturing of toilet soaps be some of the most well-known brands in the country
    • It is well supported by a state-of-the-art Research Centre based in Mumbai
    • Godrej has adopted the Total Quality Management system and their factories have received ISO certifications
  • 28.
    • Products
    • Soaps
    • Cinthol
    • Fair Glow
    • Shikakai
    • Evita
    • No. 1
    • Toiletries
    • Cinthol Talc, Deodorant
    • No. 1 Talc
    • Shaving Cream
  • 29.
    • Products
    • Hair Care
    • Renew
    • Color Soft
    • Godrej Hair Dye
    • Fashion Colors
    • Nupr Mehndi
    • Anoop Hair Oil
    • Household
    • Godrej Dish Wash
    • Fabric Care
    • Ezee
    • Baby Care
    • Snuggy
  • 30.
    • Market Share
    • Market share of Godrej in the soaps segment improved to 9.5% from 8.3% in Q3 FY05.
    • In the Hair Colour market it has a share of 40.5%
  • 31.
    • Brief about the Company
    • Nirma is one of the few names - which is instantly recognized as a true Indian brand, which took on mighty multinationals and rewrote the marketing rules to win the heart of consumers
    • Starting as a one-man operation in 1969, today, it has about 14, 000 employee-base and annual turnover is above Rs. 25, 00 crores
    • Nirma aptly concentrated all its efforts towards creating and building a strong consumer preference towards its ‘value-for-money’ products
    • The performance of Nirma during the decade of 1980s has been labeled as ‘Marketing Miracle’ of an era. During this period, the brand surged well ahead its nearest rival – Surf
    • Now, the year 2004 sees Nirma’s annual sales touch 800,000 tones, making it one of the largest volume sales with a single brand name in the world
  • 32.
    • Products
    • SOAPS
    • NIRMA BATH SOAP
    • NIRMA BEAUTY SOAP
    • NIRMA LIME FRESH SOAP
    • NIRMA ROSE
    • NIRMA SANDAL
    • DETERGENT
    • NIRMA WASHING POWDER
    • NIRMA DETERGENT
    • SUPER NIRMA WASHING POWDER
    • NIRMA POPULAR DETERGENT POWDER
    • NIRMA POPULAR DETERGENT CAKE
    • NIRMA CLEAN DISH WASHBAR
    • NIRMA BARTAN BAR
    • SUPER NIRMA DETERGENT CAKE
    • SALTS
    • NIRMA SHUDH IODIZED NAMAK
  • 33.
    • Market Share
    • Nirma is the largest detergent brand and the second largest toilet soap brand in India with market share of 38% and 20% respectively
  • 34.
    • Brief About the Company
    • ITC is one of India's foremost private sector companies with a market capitalisation of over US $ 13 billion and a turnover of US $ 3.5 billion
    • Rated among the World's Best Big Companies by Forbes magazine and among India's Most Respected Companies by BusinessWorld, ITC ranks third in pre-tax profit among India's private sector corporations
    •                             
    • TC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, Packaged Foods & Confectionery, Information Technology, Branded Apparel, Greeting Cards, Safety Matches and other FMCG products.
  • 35.
    • History
    • ITC is one of India's foremost private sector companies with a market capitalisation of over US $ 13 billion and a turnover of US $ 3.5 billion
    • Rated among the World's Best Big Companies by Forbes magazine and among India's Most Respected Companies by BusinessWorld, ITC ranks third in pre-tax profit among India's private sector corporations
    •                             
    • TC has a diversified presence in Cigarettes, Hotels, Paperboards & Specialty Papers, Packaging, Agri-Business, Packaged Foods & Confectionery, Information Technology, Branded Apparel, Greeting Cards, Safety Matches and other FMCG products.
  • 36.
    • History
    • ITC was incorporated on August 24, 1910 under the name of 'Imperial Tobacco Company of India Limited’
    • Though the first six decades of the Company's existence were primarily devoted to the growth and consolidation of the Cigarettes and Leaf Tobacco businesses
    • ITC's Packaging & Printing Business Division, was set up in 1925 as a strategic backward integration for ITC's Cigarettes business
    • In 1975 the Company launched its Hotels business with the acquisition of a hotel in Chennai which was rechristened 'ITC-Welcomgroup Hotel Chola'.
  • 37.
    • Products
    • CIGARETTES
      • Wills, Insignia
      • India Kings
      • Gold Flake
      • Navy Cut
      • Scissors
      • Capstan
      • Berkeley
      • Bristol
      • Flake.
    • FOODS
      • Ready to eat foods, staples, confectionery and snacks .
  • 38.
    • Products
    • LIFESTYLE RETAILING
      • Wills Classic work wear
      • Wills Clublife evening wear
      • Wills sport
    • GREETING, GIFTING AND STATIONARY
      • Expressions greeting cards, autograph books, slam books, party invitations, pop up & mini books,
      • Expressions Regalia(collection of premium greeting cards & social cause cards and desk calendars)
  • 39.
    • Market Share
    • ITC has captured a market share of 8%.
    • In confectionery, ITC has built up a 17% share of mint candies and 24% of hard-boiled candies
    • Ready-to-eat Sunfeast Pasta Treat has clocked 6% of the branded noodles
  • 40.  
  • 41. BRIEF ABOUT THE COMPANY
    • GlaxoSmithKline is a leader in the worldwide consumer healthcare market
    • The company has a challenging and inspiring mission: to improve the quality of human life by enabling people to do more, feel better and live longer.
    • Headquartered in the UK and with operations based in the US, it is one of the industry leaders, with an estimated 7% of the world's pharmaceutical market.
    • Over 15,000 people work in the research teams to discover new medicines
  • 42. HISTORY
      • 1976
    • The H2 blocker Tagamet (cimetidine) is introduced in the UK by the SmithKline Corporation, and in the US in the following year.
    • The treatment will revolutionise peptic ulcer therapy.
    • 1978
    • Through the acquisition of Meyer Laboratories Inc, Glaxo’s business in the US is started, to become Glaxo Inc from 1980.
    • The broad-spectrum injectable antibiotic Zinacef (cefuroxime) is introduced by Glaxo. 1981
    • The anti-ulcer treatment Zantac (ranitidine) is launched by Glaxo and is to become the world’s top-selling medicine by 1986. Augmentin (amoxicillin / clavulanate potassium), to combat a wide range of bacterial infections in children and adults, is launched by Beecham.
  • 43.
    • 1986
    • Beecham acquires the US firm Norcliff Thayer, adding Tums antacid tablets and Oxy skin care to its portfolio. 1988
    • SmithKline BioScience Laboratories acquires one of its largest competitors, International Clinical Laboratories, Inc, increasing the company's size by half and establishing SmithKline BioScience Laboratories as the industry leader.
    • 1991
    • SmithKline Beecham moves its global headquarters to New Horizons Court at Brentford, England
    • 1994
    Sterling Health also is acquired, making SmithKline Beecham the third-largest over-the-counter medicines company in the world and number one in Europe and the international markets.
  • 44.
    • 1995
    • Glaxo and Wellcome merge to form Glaxo Wellcome.
    • 1999
    • Sharpening its focus on pharmaceuticals and consumer healthcare, SmithKline Beecham divests SmithKline Beecham Clinical Laboratories and Diversified Pharmaceutical Services.
  • 45. PRODUCTS
    • AQUAFRESH
    • ENO
    • Horlicks
  • 46.