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A Study on Consumer Behaviour towards Biscuit & Bakery products in Rural<br />Prepared By<br />Dewasish Ghoshal<br />PGDM ...
Session Overview<br /><ul><li>Study Introduction
Research Methodology
A Brief introduction of Choutuppal
Introduction of Biscuit Industry
Products available in Rural
Consumer Preferences
SWOT
Suggestion/ Recommendation</li></li></ul><li>Introduction<br />
Methodology<br />
A Brief Introduction about Choutuppal<br /><ul><li>Tehsil/Mandal- Choutuppal
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A study on consumer behaviour towards biscuit &

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A study on consumer behaviour towards biscuit & bakery products By Dewasish Ghoshal PGDM (Agriculture)

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  1. 1. A Study on Consumer Behaviour towards Biscuit & Bakery products in Rural<br />Prepared By<br />Dewasish Ghoshal<br />PGDM (Agriculture)<br />NAARM, Hyderabad<br />
  2. 2. Session Overview<br /><ul><li>Study Introduction
  3. 3. Research Methodology
  4. 4. A Brief introduction of Choutuppal
  5. 5. Introduction of Biscuit Industry
  6. 6. Products available in Rural
  7. 7. Consumer Preferences
  8. 8. SWOT
  9. 9. Suggestion/ Recommendation</li></li></ul><li>Introduction<br />
  10. 10. Methodology<br />
  11. 11. A Brief Introduction about Choutuppal<br /><ul><li>Tehsil/Mandal- Choutuppal
  12. 12. District- Nalgonda
  13. 13. State- Andhra Pradesh
  14. 14. Villages- 28
  15. 15. As of 2001India census, population of 14,710. Males constitute 50% of the population and females 50%.
  16. 16. Literacy rate of 65%, higher than the national average of 59.5%
  17. 17. Male literacy is 73% and, female literacy is 58%.
  18. 18. In Choutuppal, 15% of the population is under 6 years of age.</li></ul>Source: http://en.wikipedia.org/wiki/Choutuppal<br />
  19. 19. Introduction On Biscuit Industry<br />Rural-urban penetration of Biscuit :<br /><ul><li>Urban Market : 75% to 85%
  20. 20. Rural Market : 50% to 65%
  21. 21. Per capita consumption of Biscuits : INDIA 1.8 kg,
  22. 22. South East Asian Countries 2.5 kg to 5.5kg
  23. 23. USA 7.5 kg</li></li></ul><li>Products available in Rural (Choutuppal)<br />Local Brand- Twistee<br />Bakery Products<br />
  24. 24. Consumer Preferences (Findings)<br />
  25. 25. Strength<br />Weakness<br />Opportunity<br />Threat<br />(1) Annual Growth of 6% in rural and 24% Urban<br />(2) Changing consumer preferences<br />(3) Increasing demand for sugar free biscuits<br />(4) Increasing purchasing power among rural folks<br />(5) Low per capita consumption<br />(6) Increasing education and awareness about brands<br />(7) Improved infrastructure in rural area<br />(1) Hike in cost of production resulting hike <br /> in raw material cost<br />(2) Increasing distribution cost<br />(3) Growing competitive products (local <br /> Bakery)<br />(4) Spurious product in rural area<br />(5) Regional products replacing biscuit<br />
  26. 26. Suggestion/ Recommendation<br />
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