Competitive Study And Suggestions Of The Promotional Pitch
For
Planyourtripindia.com
Thisbriefstatescertainlimitationsofthebusinessmodelofwww.planyourtripindia.comwithrespecttoits
expansion and services deli...
Planyourtripindia.com
CONTENTS
1. Introduction…………… 4
2. Apparent Business Model……………… 5
3. Limitations Posed by the Busin...
Planyourtripindia.com
Introduction
Planyourtripindia.com, a leading tour planner providing it's tailored as well as custom...
Planyourtripindia.com
Apparent Business Model
Similar to patterns of e-commerce business portals in travel industry like m...
Planyourtripindia.com
Limitations Posed by the Business Model
As a new venture in travel industry, planyourtripIndia.com i...
Planyourtripindia.com
Limitation of Marketing Elements on the Portal
· The portal has not suitable and attractive forms on...
Planyourtripindia.com
Suggestions for Promotion and Pitch
Taking notice of the above discussed factors with respect to the...
Planyourtripindia.com
COLOURSQUARE MARKETING PRIVATE LIMITED
Corporate Office : SU-112,Second Floor, Pitam Pura,New Delhi-...
Upcoming SlideShare
Loading in...5
×

Plan your trip

263
-1

Published on

Business Proposal Presentation

Published in: Business, Travel
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
263
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Plan your trip

  1. 1. Competitive Study And Suggestions Of The Promotional Pitch For Planyourtripindia.com
  2. 2. Thisbriefstatescertainlimitationsofthebusinessmodelofwww.planyourtripindia.comwithrespecttoits expansion and services deliverance as a 'Premium Luxury Tour and Travel Planner' and management in collaboration with the verticals of hospitality management and tourism Industry. The study done and solutions suggested by ColourSquare marketing Pvt. Ltd. are directed towards establishing PLAN YOUR TRIP as a leading brand with considerable business leads and conversions as a premium luxury tour plannerandexploreotherareasforitsgrowth. Planyourtripindia.com
  3. 3. Planyourtripindia.com CONTENTS 1. Introduction…………… 4 2. Apparent Business Model……………… 5 3. Limitations Posed by the Business Model…………….. 6 4. Limitation of Marketing Elements on the Portal………… 7 5. Suggestions for promotion and pitch…………. 8 6. Conclusion………… 9
  4. 4. Planyourtripindia.com Introduction Planyourtripindia.com, a leading tour planner providing it's tailored as well as customized plan services across India is now exploring and expanding avenues in the field of premium Luxury travel. Being in fashion industry for about 28 years and dealing with leading Luxury Apparel Brands, the company has diversified into the travel industry to provide travelers with the experience and comfort of luxury touring with special focus and attention. Company has design togrowasafirstpreferenceofabrand-consciousTraveller. Focusing in different segments of travel and hospitality industry, planyourtripindia.com has at its travel portal has sections like Indian holidays, International holidays, Honeymoon packages, Flights and hotels, Corporate, Cruises, Luxury transport, Luxury train and School tours. The company provides tailored and customized tour packages for different destinations across the world. The company has business tie-ups with hotels, resort, cruise liners, travel agent and agenciesaspartofitsbusinessnetwork. With focusing its efforts toward luxury travel catering to niche and elite class for specialized tour packages Planyourtripindia.com is not deriving results according to the expectation and capital investment. TheROIistoolowintermsofbusinessleadsandconservation. This study done by Colousquare Marketing Pvt. Ltd. provides valuable insight into deficiencies of businessmodelwithrespecttoluxurytravelandshedlightsondifferentideasandapproachesto improvecompany'sefficiencyandapproachtoluxurytouring,thusimprovingprofitability.
  5. 5. Planyourtripindia.com Apparent Business Model Similar to patterns of e-commerce business portals in travel industry like makemytrip.com, yatra.com, hellovisit.com, etc., the PlanyourtripIndia.com is a travel portal having intensive functionality in form of pages and formstoacquaintatraveleraboutitstourpackagesatthesametimetellinghimboutitineraryaswellaspricing.The model fetches queries based on search engine results as well as online referencing. The entire site is divided into segments as according to tour packages Indian holidays, International holidays, honeymoon packages, Flights & Corporates, Cruise, Luxury Transport, Luxury Train and School tours. And each segment is further elaborated for destinationsoverview,itinerary,pricingandquery.
  6. 6. Planyourtripindia.com Limitations Posed by the Business Model As a new venture in travel industry, planyourtripIndia.com is competing along with well established and market leaders like makemytrip.com, yatra.com and many other established travel planners in the same domesticaswellasinternationalhighlycompetitivetravelmarket.Followingaresomeofthelimitationsof the planyourtripIndia.com that might be hindering its projected sales target and making it difficult to generatesufficientbusinesstosustain,runandprofiteeringoperations. 1. The domain name under which the travel portal is currently framed is similar to http://www.planyourtrip.co.in/ hold by Yatra.com, a leading tour planner and http://www.plantripindia.com/ another travel portal with considerable online presence. The uniform names for the above said websites may tend comparatively new venture www.planyourtripindia.com to lose business leads in form of online search due to lack of online promotioninformofInternetmarketing consisting stepsofSEMandSEO. 2. Theinterfaceoftheportalislackinginaprofessionalandcorporateappeal. 3. Theenquiryformatthehomepageaswellsasinnerpageslacksattractivedesigningelements. 4. The site is dynamic in nature that is one of the important facets of website posing problem for onlinepromotion.
  7. 7. Planyourtripindia.com Limitation of Marketing Elements on the Portal · The portal has not suitable and attractive forms on the pages to generate considerable numberofqueries. · Withreferencetopremiumluxurytravelpackage,theportallacksattractivedesign,aswell assuitablecontent. · The portal lacks promotional means on the website like collaterals, travel literature like elaborate itineraries and ample printed advertising material in form of coffee table books, andprinteditinerariestopromotetheportal. · Theportalhasnotsupportivecontentlikeblogsandarticlestosupporttheonlinecontent.
  8. 8. Planyourtripindia.com Suggestions for Promotion and Pitch Taking notice of the above discussed factors with respect to the promotion of the website, following steps could be taken to promote the portal by Print Media as well as by the online promotion. a) Print advertising · Publication of articles and cover stories at leading industry magazines and tabloids. · Promotion at exclusive clubs by marketing collateral and event management. · Publishing extensive travel literature in form of itineraries in form of brochure coffee table books, etc. · Associations with travel groups and state tourism departments. · Media campaigns. · Specialized tour packages. b) Online advertising · Online promotion in form of SEO and SEM. · Redesigning of website elements focusing premium luxury travel packages. · News letters · E-mailers · Blogging, etc.
  9. 9. Planyourtripindia.com COLOURSQUARE MARKETING PRIVATE LIMITED Corporate Office : SU-112,Second Floor, Pitam Pura,New Delhi-110088 Phone : +91-11-4268 6954, 6464 8900 (7Lines) e-mail : coloursquare@gmail.com Website : www.coloursquare.net SWOT By Conclusion Thus, study done and projections made by Coloursquare can help www.planyourtripindia.com to gain leverage in the competitive travel and tour industry with respect to lead generation and ROI(ReturnonInvestment)

×