Creativity assignment -devyani shukla

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Creativity assignment -devyani shukla

  1. 1. CREATIVITY
  2. 2.  Before I entered the store: DOOR WAS WIDE AJAR!! THE BRIGHT COLOURS INSIDE MADE ME FEEL WARM AND WELCOME
  3. 3. EnvironmentTHE PLACE WAS FULL OF VIBRANTCOLOUS AND BRIGHT LIGHT, EMITTEDPOSITIVITYTHE INTERIORS WERE SIMPLE.LIGHTS AND DECORATIONS BROUGHTIN THE FESTIVE MOOD, (DIWALI, AMAJOR FESTIVAL IN INDIA, IS CLOSE)!!TRENDY MUSIC IN THE BACKGROUND,MAKES ONE FEEL RELAXED AND HAPPYBRIGHT COLLECTION FOR THE FESTIVESEASON- VERY ATTRACTIVESPACIOUS STORE, HENCE NO BANGINGINTO EACH OTHER!CASH COUNTER IS IN THE CENTRE OFTHE STORE, VERY CONVENIENT.SECURITY AT THE ENTRANCE FORROUTINE CHECKING
  4. 4. Personnel SALESPEOPLE DO NOT INTERRUPT UNLESS ASKED, I FIND THIS A VERY HOMELY ATTITUDE THEY ARE MOSTLY YOUNG AND HAVE A GREEN AND WHITE UNIFORM. THEY MATCH THE TRENDY SETTING OF THE STORE.THEY ARE HELPFUL AND POLITE TO ALL THEQUERIES.
  5. 5. Products ON ENTERING THE FIRST SECTION IS THE ETHNIC ONE ON ONE SIDE, TRENDY ONES ON THE LEFT.(FOR WOMEN) CHILDREN CLOTHES ARE IN THE CENTRE AND MEN COLLECTION AT THE BACK. THIS IS INSIGHTFUL IN THE SENSE THAT 90% OF CUSTOMERS ARE FEMALE ADULTS, SO STRATEGIES TO ATTRACT THEM HAVE BEEN EMPLOYED. THE PRICES OF CLOTHES ARE ATTRACTIVE AND WELL PRICED FOR THE TRENDY ONES, A LITTLE EXPENSIVE FOR ETHNIC COLLECTION. “SALE SCHEMES” ARE THE FORTE OF THE STORE, SUBJECT TOCHANGE WITH NEW SEASON.
  6. 6. Customers AFOREMENTIONED, THE CUSTOMERS ARE USUALLY LADIES. MOST GO TOWARDS THE TRENDY SECTION. THEY CAN TOUCH, TRY ON, LOOK AT ALL CLOTHES FOR AS LONG AS THEY WANT WOMEN SPEND A LONG TIME BROWSING THROUGH CLOTHES AND CHOOSING THEIR PICK. A HIGH PERCENTAGE ENDS UP BUYING SOMETHING OR THE OTHER.
  7. 7. Other ObservationsONE CAN SPEND HOURS IN THERE.THEY HAVE GOOD CUSTOMER RELATION TACTICS VIAUPDATING THROUGH SMS, WISHING ON IMPORTANT DATES,ETC.HIDDEN OPPORTUNITY- THEY CAN IMPROVE UPON THE MENSECTION BY PROMOTION, BETTER MERCHANDISE ANDDISCOUNTS
  8. 8. ENTRANCE: THE DOOR IS OPENED BY A GUARD THE STORE EXUDES A ROYAL AND EXPENSIVE PERCEPTION. THE FONT TOO LOOKS ARTISTIC AND CLASSY!
  9. 9. Environment SPARSE LOOK NEATLY ARRANGED JEWELLERY FORMIDABLE APPEARANCE, NO MUSIC SIMPLE INTERIORS SENSED A STRICT ORDER MADE ME RUN AWAY!!
  10. 10. Personnel EMPLOYEES STAND TO GREET AS SOON AS ONE ENTERS THE PLACE AND ASK FOR THE CUSTOMER’S REQUIREMENTS THOUGH EMPLOYEES ARE YOUNG AND PRETTY, THEY HAVE A FORMAL UNIFORM I GUESS, THE RICH AND ELDERLY MIGHT ENJOY THIS PRACTICE, DEFINITELY NOT A PLACE FOR YOUNGSTERS
  11. 11. Products LINES OF JEWELLERY ARE ARRANGED ON EITHER SIDE WHICH U CAN SEE ON ASKING. LATEST DESIGNS, MOSTLY DIAMOND COLLECTION.
  12. 12. Customers CUSTOMERS ARE AGAIN USUALLY LADIES OF AN AVERAGE AGE OF BETWEEN 30-50. THEY USUALLY COME ALONE, WITH SPOUSE, WITH CHILD OR FRIEND/SISTER. THEY DEEPLY EXAMINE THE PRODUCT AND HAVE LONG DISCUSSIONS WITH EMPLOYEES. PEOPLE ONLY VISIT IF THEY ARE ACTUALLY LOOKING FOR SOMETHING. USUALLY THERE IS NO RANDOM BROWSING, HENCE NO RUSH, FEW CUSTOMERS.
  13. 13. Other Observations  FOR THE OCCASION OF “KARVA CHAUTH”, ANOTHER INDIAN FESTIVAL, THEY HAD MADE ARRANGEMENTS FOR APPLYING MEHENDI.  HIDDEN OPPORTUNITIES LIE IN HEAVY ADVERTISEMENT DURING FESTIVALS AND GIVING A MORE FRIENDLY EMVIRONMENT, SO THAT CUSTOMER DOESN’T MIND PAYING.
  14. 14. ON ENTERING THE STORE LOOKS INVITING DOOR OPENED BY A GUARD SENSE OF TRENDY INTERIOR FEATURES THE FONT SIZE IS BIG AND LOUD.
  15. 15. Environment THE PLACE IS FULL OF COLOURS AND VARIETY IT IS WARM AND REFRESHING GOOD MUSIC IN THE BACKGROUND IT MAKES ONE FEEL COMFORTABLE
  16. 16. Personnel PERSONNEL CONSISTS OF MOSTLY MEN IN THEIR LATE 20S AND 30S. THEY ARE ASSIGNED AN AREA AND COME TO TALK ONLY WHEN ASKED, OTHERWISE THEY JUST STAND CLOSE TO CUSTOMERS TO HEAR IF THEY ARE NEEDED. THEY HAVE A UNIFORM AND CAP. THERE ARE ALSO SENIOR EMPLOYEES WHO HELP TO DETERMINE FINAL PURCHASING.
  17. 17. Products IMMEDIATELY AS ONE ENTERS, THERE IS A DISPLAY OF SMALL DECORATIVE ITEMS ON PARALLEL SHELVES. THE BOUNDARY CONSISTS OF ROOM REPLICAS. THERE IS FURNITURE IN THE MIDDLE AND BATHROOM ACCESSORIES AT THE BACK, AND LOADS OF OTHER STUFF.
  18. 18. Customers MOST CUSTOMERS ARE COUPLES OR ELDERS SEEKING HOME FURNISHING ITEMS THE AMBIENCE OF THE PLACE IS CLASSY AND COMFORTABLE WHERE CUSTOMERS CAN EXAMINE THE ITEMS AT LENGTH, BUT UNDER SUPERVISION. THEY STAY FOR A LONG TIME, BUT VERY FEW END UP PURCHASING SOMETHING IN THE FIRST GO.
  19. 19. BEFORE ENTERING: THE STORE IS WIDE OPEN AND WELCOMING IT IS AN ELECTRONIC STORE HAVING ALL THE GADGETS AND HOME APPLIANCES FOR ALL THE CUSTOMERS WHO NEED TO BUY THEM AT REASONABLE PRICES, THE STORE LOOKS ALLURING ENOUGH! THE NAME, FONT SIZE AND COLOUR SCHEME EASILY DISPLAY WHAT THE STORE CONTAINS
  20. 20. Environment THE STORE IS BRIGHTLY LIT, FULL OF ELECTRONIC STUFF – ALMOST EVERYTHING BASIC ONE CAN THINK OF IT HAS CIRCULAR AS WELL AS PARALLEL PANELS DISPLAYING THE PRODUCTS. EASY TO FIND THINGS THERE IS LOUD MUSIC, CONSISTENT WITH THE STORE IMAGE THE CEILING AND FLOOR ARE LIGHT COLOURED, CONTRASING THE MERCHANDISE THE OVERALL FEELING IS POSITIVE, THOUGH I FELT HAVING SOME COMPANY WOULD BE BETTER!!
  21. 21. Personnel THE SALESPEOPLE ARE ALL MEN IN THEIR 30S OR SO. THEY ARE READY FOR ASSISTANCE, AND COME TO ASK IF A CUSTOMER NEEDS HELP AS SOON AS ONE TOUCHES THE MERCHANDISE OR EVEN SIMPLY STARES AT IT FOR A LONG TIME THEY NARRATE THE DETAILS OF PRODUCTS TO WHOEVER ASKS FOR THEM AND TREAT EVERY CUSTOMER IN SIMILAR WAYS THEY HAVE A SIMPLE BLACK AND WHITE UNIFORM, MAKES IT HARD TO IDENTIFY THEM
  22. 22. Products FIRST PRODUCTS ONE WILL FIND ARE- MOBILE PHONES AND CAMERAS!! LESSER PRICE COMMODITIES ARE IN THE FRONT AREA, MEDIUM ONES ARE BEHIND AND THE MOST EXPENSIVE ONES ARE THE FARTHEST. THEY ARE ARRANGED AS DISPLAY ITEMS FOR THE CUSTOMERS HEAVY SALE HAS BEEN OFFERED ON MOST, WITH BIG FONT!!
  23. 23. Customers CUSTOMERS OF ALL AGES AND BOTH GENDERS MAKE A VISIT THEY MAKE QUERIES ABOUT THE PRODUCTS OF INTEREST AND STAY FOR A REASONABLE TIME THEY WERE EXCEPTIONALLY HIGH NUMBER OF CUSTOMERS MAYBE DUE TO THE SALE OR PRETTY PRICES TOUCHING IS ONLY ENCOURAGED FOR MOBILES, LAPTOPS AND CAMERAS.
  24. 24. Other Observations THERE WERE AMAZING REMOTE GAMES FOR CHILDREN FOR FREE, HENCE EVEN CHILDREN LIKED TO VISIT THE PLACE.
  25. 25.  Before I enter the store: THE STORE LOOKS ATTRACTIVE ONLY FOR CHEAP EVERYDAY PRODUCTS OR GIFTS THE NAME IMMENSELY HELPS IN CONVEYING THAT- IT MEANS ONE CAN BUY ANYTHING WITHIN 100 RUPEES( A MEAGRE AMOUNT) THE STORE IS SMALL AND DOOR IS OPEN ONE EASILY FEELS LIKE EXPLORING THE GOODIES!!
  26. 26. Environment THE PLACE IS QUITE SMALL AND CROWDED WITH HARDLY MUCH SPACE TO WALK. THE STORE PEOPLE MUST CONSIDER EXPANSION OF THE STORE TO PREVENT CLUTTER MAKES ME WANT TO RUN AWAY!!
  27. 27. Personnel THERE ARE JUST TWO SALESMEN, NOT MUCH SPACE TO ACCOMMODATE MORE THEY ATTEND ONLY IF A CUSTOMER CALLS THEM. •THEY HAVE A BRIGHT YELLOW UNIFORM, MAKES IT EASY TO IDENTIFY THEM
  28. 28. Products SINCE IT IS A SMALL OUTLET, PRODUCTS ARE DISPLAYED EVERYWHERE AND ARE A BIT RANDOM!! REQUIRES PEOPLE TO CHECK OUT THE WHOLE PLACE MOSTLY HAS CHEAP HOME STUFF LIKE KITCHEN EQIPMENTS, SWEETS, TOYS, ETC.
  29. 29. Customers CUSTOMERS ARE MOSTLY GIRLS, THOUGH MEN, WOMEN AND CHILDREN VISIT THE STORE TOO THEY CAN TOUCH, EXAMINE THE PRODUCT FOR AS LONG AS THEY WANT CUSTOMERS SPEND CONSIDERABLE TIME OWING TO THE TEMPTING OFFERS AND END UP BUYING SOMETHING OR THE OTHER MOSTLY, THE FOLLOW THE ROUTE STAIGHT DOWN TO THE END, AND TO THE FRONT AGAIN
  30. 30.  BEFORE ONE ENTERS: THE DOOR IS CLOSED, BUT STILL LOOKS WELCOMING WITH A PULL SIGN. IT IS AN EVERYDAY SHOE STORE WITH REASONABLY PRICED SHOES. THE BRAND NAME HELPS THE CUSTOMER TO DECIDE IF THE WANT TO GO IN OR NOT
  31. 31. Environment THE PLACE IS SPARSE AND MINIMAL IN ITS DISPLAY EASY TO LOOK AROUND NOT VERY LIVELY, DEFINITELY FEELS UNCOMFORTABLE DURING BROWSING CUSTOMERS DO NOT SPEND A LONG TIME
  32. 32. Personnel PERSONNEL HELP A PERSON TO TRY ON SHOES, KEEP WATCHING IF ANYONE NEEDS ASSISTANCE THEY ARE MEN WITH RED UNIFORM
  33. 33. Products  PRODUCTS ARE ARRANGED AT THE WALLS  DIVIDED INTO DIFFERENT SECTIONS  HAVE AN ARRAY OF CHOICES FOR MEN, WOMEN AND KIDS
  34. 34. Customers CUSTOMERS OF ALL AGE GROUPS VISIT THE STORE THEY DO MAKE A PURCHASE, MOSTLY ON MISSION TOUCHING IS NOT ENCOURAGED, SALESPEOPLE TAKE OVER IF THEY OBSERVE SUCH A CASE THEY OBSERVE AROUND THE PLACE AND LEAVE SHORTLY
  35. 35. CONCLUSIONS THE AMBIENCE AND ENVIRONMENT DEEPLY IMPACT THE CUSTOMERS WILL TO MAKE A PURCHASE ATTRACTIVE OFFERS ARE A CARROTSTICK FOR MANY DECORATIONS, MUSIC AND AN INFORMAL AIR GREATLY ENHANCE NUMBER OF VISITORS IT WAS A GREAT LEARNING EXPERIENCE FOR ME. I ENJOYED A LOT, TO SEE THINGS I’D NEVER NOTICED BEFORE!!!
  36. 36. GOOD DAY!!!!

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