Shakespearean
Content Strategy
Devin Asaro
@copydev
Personalization and persuasion through content
@copydev
CONTENT STRATEGY
IS AN ANCIENT ART
@copydev
@copydevIacquire.com @copydev
@copydevIacquire.com
Editorial
@copydev
Curatorial
MArketing Persuasion
@copydeviAcquire.com
Persuasion @copydev
@copydeviAcquire.com
Persuasion
@copydev
DEFINING OURSELVES
WITH CONTENT
@copydev
@copydeviAcquire.com
Elizabeth I:
Content Strategist
@copydevIacquire.com
Image is
everything
@copydeviAcquire.com
Think Different
@copydev
Think Different
@copydev
1984
@copydeviAcquire.com
Think...Different?
@copydev
2004
@copydev
Defined by our technology
@copydeviAcquire.com @copydev
The church of content
PRECISION LANGUAGE
@copydev
KING JAMES:
CONTENT
STRATEGIST
@copydev
@copydev
@copydeviAcquire.com @copydev
Nation-Building translation
‘Tribe’
‘People’ ‘Nation’
@copydev
James
wasn’t
the first
@copydevIacquire.com
AGAPETyndale James
LOVE CHARITY
@copydevIacquire.com
AGAPETyndale James
FREE $$$
@copydeviAcquire.com @copydev
@copydeviAcquire.com
AUDIENCE TARGETING
@copydev
@copydeviAcquire.com @copydev
William Shakespeare:
Content Strategist
@copydevIacquire.com
Shakes had competition
Why is Shakespeare Eternal?
@copydev
He understood
His audience
@copydevIacquire.com
too many choices make people unhappy
@copydev
iAcquire.com
People Respond to simple choices@copydev
@copydevIacquire.com @copydev
@copydeviAcquire.com
What’s Your Favorite Color?
@copydeviAcquire.com
What’s Your Favorite Element?
@copydeviAcquire.com
Experience defined by seemingly inconsequential choices
@copydevIacquire.com
Multiple content types
@copydev
@copydevIacquire.com
Responsive – social login
@copydev
@copydevIacquire.com
Multiple content types
@copydev
@copydeviAcquire.com
Above All,
Don’t do
nothing
@copydevIacquire.com
iacq.co/18tJvSV
Market Research Hacks
For Content Strategy
wwww.iacquire.com
Shakespearean Content Strategy
@copydev
Iacquire.com
Sources:
1. (Slides 3-4): Kissane, Erin. The Elemen...
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Shakespearean Content Strategy

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Content strategy is a new discipline, but it is an ancient art. Learn the techniques of the greatest Renaissance thinkers and the most influential modern brands.

Sources:
1. (Slides 3-4): Kissane, Erin. The Elements of Content Strategy. New York: A Book Apart, 2011
2. (Slides 19-22) Hitchens, Christopher. "When the King Saved God." Arguably: Essays. New York: Twelve, 2011.

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Shakespearean Content Strategy

  1. 1. Shakespearean Content Strategy Devin Asaro @copydev Personalization and persuasion through content
  2. 2. @copydev CONTENT STRATEGY IS AN ANCIENT ART @copydev
  3. 3. @copydevIacquire.com @copydev
  4. 4. @copydevIacquire.com Editorial @copydev Curatorial MArketing Persuasion
  5. 5. @copydeviAcquire.com Persuasion @copydev
  6. 6. @copydeviAcquire.com Persuasion @copydev
  7. 7. DEFINING OURSELVES WITH CONTENT @copydev
  8. 8. @copydeviAcquire.com Elizabeth I: Content Strategist
  9. 9. @copydevIacquire.com Image is everything
  10. 10. @copydeviAcquire.com
  11. 11. Think Different @copydev
  12. 12. Think Different @copydev 1984
  13. 13. @copydeviAcquire.com Think...Different? @copydev 2004
  14. 14. @copydev Defined by our technology
  15. 15. @copydeviAcquire.com @copydev The church of content
  16. 16. PRECISION LANGUAGE @copydev
  17. 17. KING JAMES: CONTENT STRATEGIST @copydev
  18. 18. @copydev
  19. 19. @copydeviAcquire.com @copydev Nation-Building translation ‘Tribe’ ‘People’ ‘Nation’
  20. 20. @copydev James wasn’t the first
  21. 21. @copydevIacquire.com AGAPETyndale James LOVE CHARITY
  22. 22. @copydevIacquire.com AGAPETyndale James FREE $$$
  23. 23. @copydeviAcquire.com @copydev
  24. 24. @copydeviAcquire.com
  25. 25. AUDIENCE TARGETING @copydev
  26. 26. @copydeviAcquire.com @copydev William Shakespeare: Content Strategist
  27. 27. @copydevIacquire.com Shakes had competition Why is Shakespeare Eternal? @copydev
  28. 28. He understood His audience
  29. 29. @copydevIacquire.com too many choices make people unhappy @copydev
  30. 30. iAcquire.com People Respond to simple choices@copydev
  31. 31. @copydevIacquire.com @copydev
  32. 32. @copydeviAcquire.com What’s Your Favorite Color?
  33. 33. @copydeviAcquire.com What’s Your Favorite Element?
  34. 34. @copydeviAcquire.com Experience defined by seemingly inconsequential choices
  35. 35. @copydevIacquire.com Multiple content types @copydev
  36. 36. @copydevIacquire.com Responsive – social login @copydev
  37. 37. @copydevIacquire.com Multiple content types @copydev
  38. 38. @copydeviAcquire.com Above All, Don’t do nothing
  39. 39. @copydevIacquire.com iacq.co/18tJvSV Market Research Hacks For Content Strategy
  40. 40. wwww.iacquire.com Shakespearean Content Strategy @copydev Iacquire.com Sources: 1. (Slides 3-4): Kissane, Erin. The Elements of Content Strategy. New York: Book Apart, 2011 2. (Slides 19-22) Hitchens, Christopher. "When the King Saved God." Arguably: Essays. New York: Twelve, 2011.
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