Shakespearean Content Strategy
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Shakespearean Content Strategy

  • 964 views
Uploaded on

Content strategy is a new discipline, but it is an ancient art. Learn the techniques of the greatest Renaissance thinkers and the most influential modern brands. ...

Content strategy is a new discipline, but it is an ancient art. Learn the techniques of the greatest Renaissance thinkers and the most influential modern brands.

Sources:
1. (Slides 3-4): Kissane, Erin. The Elements of Content Strategy. New York: A Book Apart, 2011
2. (Slides 19-22) Hitchens, Christopher. "When the King Saved God." Arguably: Essays. New York: Twelve, 2011.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
964
On Slideshare
962
From Embeds
2
Number of Embeds
1

Actions

Shares
Downloads
9
Comments
0
Likes
6

Embeds 2

https://twitter.com 2

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Shakespearean Content Strategy Devin Asaro @copydev Personalization and persuasion through content
  • 2. @copydev CONTENT STRATEGY IS AN ANCIENT ART @copydev
  • 3. @copydevIacquire.com @copydev
  • 4. @copydevIacquire.com Editorial @copydev Curatorial MArketing Persuasion
  • 5. @copydeviAcquire.com Persuasion @copydev
  • 6. @copydeviAcquire.com Persuasion @copydev
  • 7. DEFINING OURSELVES WITH CONTENT @copydev
  • 8. @copydeviAcquire.com Elizabeth I: Content Strategist
  • 9. @copydevIacquire.com Image is everything
  • 10. @copydeviAcquire.com
  • 11. Think Different @copydev
  • 12. Think Different @copydev 1984
  • 13. @copydeviAcquire.com Think...Different? @copydev 2004
  • 14. @copydev Defined by our technology
  • 15. @copydeviAcquire.com @copydev The church of content
  • 16. PRECISION LANGUAGE @copydev
  • 17. KING JAMES: CONTENT STRATEGIST @copydev
  • 18. @copydev
  • 19. @copydeviAcquire.com @copydev Nation-Building translation ‘Tribe’ ‘People’ ‘Nation’
  • 20. @copydev James wasn’t the first
  • 21. @copydevIacquire.com AGAPETyndale James LOVE CHARITY
  • 22. @copydevIacquire.com AGAPETyndale James FREE $$$
  • 23. @copydeviAcquire.com @copydev
  • 24. @copydeviAcquire.com
  • 25. AUDIENCE TARGETING @copydev
  • 26. @copydeviAcquire.com @copydev William Shakespeare: Content Strategist
  • 27. @copydevIacquire.com Shakes had competition Why is Shakespeare Eternal? @copydev
  • 28. He understood His audience
  • 29. @copydevIacquire.com too many choices make people unhappy @copydev
  • 30. iAcquire.com People Respond to simple choices@copydev
  • 31. @copydevIacquire.com @copydev
  • 32. @copydeviAcquire.com What’s Your Favorite Color?
  • 33. @copydeviAcquire.com What’s Your Favorite Element?
  • 34. @copydeviAcquire.com Experience defined by seemingly inconsequential choices
  • 35. @copydevIacquire.com Multiple content types @copydev
  • 36. @copydevIacquire.com Responsive – social login @copydev
  • 37. @copydevIacquire.com Multiple content types @copydev
  • 38. @copydeviAcquire.com Above All, Don’t do nothing
  • 39. @copydevIacquire.com iacq.co/18tJvSV Market Research Hacks For Content Strategy
  • 40. wwww.iacquire.com Shakespearean Content Strategy @copydev Iacquire.com Sources: 1. (Slides 3-4): Kissane, Erin. The Elements of Content Strategy. New York: Book Apart, 2011 2. (Slides 19-22) Hitchens, Christopher. "When the King Saved God." Arguably: Essays. New York: Twelve, 2011.