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SEMINAR        ANJU.P       ROLL NO:3    THIRD SEMESTER        SIF CUSAT
Marketing of fish in   India     .
What is marketing?The management process through which goods and   services move from concept to the customer.       marke...
DEMAND  “ desire for a commodity backed by purchasing         power and also willingness to pay ”                         ...
. Demand for fish and fishery products are increasingconsiderably ,both at domestic and export front. This has been caused...
.  India is the third largest producer of fish  7 th in shrimp aquaculture production  India has a long coastal line 8129k...
.  Fish production –in 1950-1951 is.752 milliontonn.  Nw Reached 8 million ton in 2010-2011  Export of marine product from...
PRODUCTION OF FISH9000   PRODUCTION OF FISH8000                   .7000600050004000                            PRODUCTION ...
The projected demand for fish in the country         ( 2012) is 9.74 .million tone,Demand for fish in for domestic market ...
.   Frozen shrimp continued to be the major exportitem , it accounts for 46% of total dollar earning.   The fisheries sect...
.           DEMAND             .DOMESTIC         INTERNATIONAL
.  .DOMESTICDEMAND
INDUSTREAL RAW MATERIAL        FREEZING        CANNING         PLANT           PLANT                           Value Addit...
DIRECT HUMAN CONSUMPTION             HOUSE             HOLD             HOTEL  HOSPITAL           HOSTEL
DEVELOPEDINTERNATIONAL   DEMAND                  UNDER                DEVELOPED
.      DEMAND           .SECTORAL       REGIONALDEMAND         DEMAND
.REGIONALDEMAND RURAL   . URBAN
SECTERAL DEMAND 2012                     home                60                     consumption                     export...
.When considering the fish production by state westBengal occupy the first position with 1615.313 tone                   f...
.         (PRAWN, SHIRMP, FISHES ETC.)        import 458209t      export 6150tDadra & Nagar Haveli have lowest production ...
2007-2008 MARINE FP700600500400300                            2007-2008 MARINE FP200100 0
STATE          2007-2008 MARINE FPA.P                                  254.89GOA                                   32.26GU...
.WHEN CONSIDERING THE INLAND PRODUCTION OF            FISH OF 2007-2008West Bengal is holding first position with a       ...
For the period 1999-2000 50:50                                 inland                                 marine
For the period 2003-2004 ,46:54                                  marine                                  inland
For the period 2006-2007 44:58                                 inland                                 marine
.       Fishes available at west coast            30 lakh productionLizard fishes Long tail tunaMarine crabs Marine crusta...
.Percoids Pike-congers Pompanos Ponyfishes (=Slipmouths)Red seaweedsSea catfishes Sea squirts Seer fishes Sharks, rays,ska...
tassel fishes       ‘ Tuna-like fishes  Unicorn codWahooWolf-herringsYellowfin tunaAnchovies, .Barracudas  Bombay-duck Bro...
.CarangidsCephalopodsClupeoids  Croakers, drumsIndian oil sardineIndo-Pacific king mackerelIndo-Pacific sailfish Jacks, cr...
.False trevallyFlatfishes Flying fishes Frigate and bullet tunasGiant tiger prawnGoatfishesGreen seaweeds Hair tails,Scabb...
Fishes of east coast {10lakh t}Ribbon fish,hilsa,Indian shad, Bombay duck, seer fish, tuna, shark, ray skates, mullets, fl...
perches,              .eels, cat fishes, big jawed jumper, pipe fish, goat fish, Crocker, anchovies, wolf herring, sardine,
long tail tuna,     . mackerel,barracuda, silver bellies, lactarius, threadfins ..etc.
carp.  When we take in to consider the major carp, minor  carp, exotic carp.. Etc.. West Bengal is the leadingstate who pr...
Mechanized.vessels 58,911          Non-motorised vessels 104,270            Motorized vessels 75,591  • NE coast - scia...
.         Disposition of catch fresh formFrozenCuredCanningMiscellaneous
.  In the year 1961 47.91% fish marketed in freshform& 43.69% in cured form,  In the year 1980 65.17 % marketed in freshfo...
.  In the year 2000 fresh fish -76.36%,frozen4.93%, cured 6.05%,canning -.89% , miscellaneous -.74%   In the year 2007 fre...
Elasticity of demand                    •Income elasticity                      •Price elasticityThe demand for any given ...
.  Demand increases as income rises, negative income  elasticitys can be found for inferior goods. Thus less              ...
. A huge shift in income may tend the customers to     take value added ready to eat products…   But in long and short acc...
REFERENCE    .
..  MANUAL ON FISHERY STATISTICS ,CSO-MFS-2011  PRESENT AND FUTURE SCENARIO OF INDIANMARINE FISHERIES ,DR. P.U. ZACHARIA,H...
.  Annual report of CMFRI 2010-2011  Domestic Fish Marketing in India – ChangingStructure, Conduct,Performance and Policie...
.Thank you
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MARKETING OF FISH IN INDIA DEMAND

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  • Hi Devikaa , Excellent presentation .. I think one thing which is missing - ( facts & figures ) total market size of Inland fish consumer, trend, consumption based -region specific,age specific, rural & urban market, do you have the details with you. Pls. let me know - parthanemo@gmail.com
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  • very good contents
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  • We allknw that what is market it is simply a place where sellers and buyers met… thaat we have studiesd in previous sem.. We have studies various types of market… monopolistic, competivei, oligopoly… etc ssoooooo… firdst of all let me put forward the idea of ………………………
  • After this slide tell about the puddles and fresh water in india and the main resource is fish… it support financially and nourishes the common man During 19th century, the fisheries was the only source of sustenance for a segment of the population living in the coastal region, and on the banks of rivers, lakes and canals in India.      Fishing in general was a hereditary profession carried on from generation to generation with almost all the members of the family taking part in it to varying degree. The socio-economic condition of fishermen was very poor. The fishermen belonged to the lowest stratum of society and fishing was generally regarded as one of the meanest of all trades and profession.
  • Demand for fish in india can be 2 type… domestic demand for fish and demand for fish with in india and international demand
  • They can further be divided in to large medium and small
  • Domestic demand for D H C are from these sectors
  • Regional means geographical classidfication
  • Regional means geographical classidfication ….
  • HIGHEST IS GUJRATH THEN KERALA FOLLOWED BY MAHARASHRTRA
  • Transcript of "MARKETING OF FISH IN INDIA DEMAND"

    1. 1. SEMINAR ANJU.P ROLL NO:3 THIRD SEMESTER SIF CUSAT
    2. 2. Marketing of fish in India .
    3. 3. What is marketing?The management process through which goods and services move from concept to the customer. marketing is based on thinking about the business in terms of customer needs and their satisfaction.
    4. 4. DEMAND “ desire for a commodity backed by purchasing power and also willingness to pay ” OrQuantity demanded of a a commodity by a consumer at a given price during a specific time period
    5. 5. . Demand for fish and fishery products are increasingconsiderably ,both at domestic and export front. This has been caused due to the health concerns and theperception of fish as a healthy food with high levels of digestible protein , PUFA and cholesterol lowering capabilities..
    6. 6. . India is the third largest producer of fish 7 th in shrimp aquaculture production India has a long coastal line 8129km 9 coastal states 4 union territories(In which wide spectrum of flora and fauna isseen) 3.9 million ha of estuary 2.54 million ha salt affected coastal soil 5 million ha mangrove
    7. 7. . Fish production –in 1950-1951 is.752 milliontonn. Nw Reached 8 million ton in 2010-2011 Export of marine product from India 2010-2011 is of 2.67 billion dollars From 2009-2010 when we take the data ithave grown 10.96% considerably Shrimp export increased due to the increaseof export of 10000 tonne of white leggedvennamei shrimp and p. monodon
    8. 8. PRODUCTION OF FISH9000 PRODUCTION OF FISH8000 .7000600050004000 PRODUCTION OF FISH300020001000 0
    9. 9. The projected demand for fish in the country ( 2012) is 9.74 .million tone,Demand for fish in for domestic market is 5.9 million t . The projected supply of fish is 9.60 million t (by 2012 )with major share is from 2 area 5.34 million t from inland aquaculture 3.10 million t from marine fisheries The fisheries sector contributed Rs 67 913crores to the GDP (at current prices) during 2009-2010
    10. 10. . Frozen shrimp continued to be the major exportitem , it accounts for 46% of total dollar earning. The fisheries sector contribute around 29,707crores to the countries economy It constitute 1.04 % of GDP 5.34% of agricultural GDP in the last 5 year plan Only 56 % of the population of India consumes fish Per capita consumption of fish is 9 kg per year Global per capita consumption 12 kg per year Exclusive economic zone 2.02 m km2
    11. 11. . DEMAND .DOMESTIC INTERNATIONAL
    12. 12. . .DOMESTICDEMAND
    13. 13. INDUSTREAL RAW MATERIAL FREEZING CANNING PLANT PLANT Value Addition FISH MEAL CURING PLANT.. chitinAND FISH OIL PLANT and chitosan
    14. 14. DIRECT HUMAN CONSUMPTION HOUSE HOLD HOTEL HOSPITAL HOSTEL
    15. 15. DEVELOPEDINTERNATIONAL DEMAND UNDER DEVELOPED
    16. 16. . DEMAND .SECTORAL REGIONALDEMAND DEMAND
    17. 17. .REGIONALDEMAND RURAL . URBAN
    18. 18. SECTERAL DEMAND 2012 home 60 consumption export 7 33 others
    19. 19. .When considering the fish production by state westBengal occupy the first position with 1615.313 tone fish 2010-2012 Andhra Pradesh occupy second position 1349.940 Gujarat third position 774.902 . Kerala have fourth position 681.613 followed by Maharashtra having of 576.987
    20. 20. . (PRAWN, SHIRMP, FISHES ETC.) import 458209t export 6150tDadra & Nagar Haveli have lowest production .05 t
    21. 21. 2007-2008 MARINE FP700600500400300 2007-2008 MARINE FP200100 0
    22. 22. STATE 2007-2008 MARINE FPA.P 254.89GOA 32.26GUJRAT 644.53KARNATAKA 175.57KERALA 586.29MAHARAHTRA 419.82ORISSA 130.77TAMIL NADU 393.27WEST BANGAL 182.74A&N ISLADS 28.6DAMEN &DIU 26.28LAKHSHADWEEP 11.04PUDUCHERRY 33.44
    23. 23. .WHEN CONSIDERING THE INLAND PRODUCTION OF FISH OF 2007-2008West Bengal is holding first position with a production of 1264.53 t AP. Is following with 755.20 t Utter Pradesh -325.95 t Bihar- 319.10 t Orissa -218.72 t
    24. 24. For the period 1999-2000 50:50 inland marine
    25. 25. For the period 2003-2004 ,46:54 marine inland
    26. 26. For the period 2006-2007 44:58 inland marine
    27. 27. . Fishes available at west coast 30 lakh productionLizard fishes Long tail tunaMarine crabs Marine crustaceans Marine mollusks Marlins, sailfishes, etc.Mullets Narrow-barred Spanish mackerel Natantian decapods
    28. 28. .Percoids Pike-congers Pompanos Ponyfishes (=Slipmouths)Red seaweedsSea catfishes Sea squirts Seer fishes Sharks, rays,skates, etc. ,
    29. 29. tassel fishes ‘ Tuna-like fishes Unicorn codWahooWolf-herringsYellowfin tunaAnchovies, .Barracudas Bombay-duck Brown seaweedsButterfishes,pomfrets
    30. 30. .CarangidsCephalopodsClupeoids Croakers, drumsIndian oil sardineIndo-Pacific king mackerelIndo-Pacific sailfish Jacks, crevallesKawakawaKelee shad
    31. 31. .False trevallyFlatfishes Flying fishes Frigate and bullet tunasGiant tiger prawnGoatfishesGreen seaweeds Hair tails,Scabbard fishesHalfbeaksIndian mackerel
    32. 32. Fishes of east coast {10lakh t}Ribbon fish,hilsa,Indian shad, Bombay duck, seer fish, tuna, shark, ray skates, mullets, flying fish,
    33. 33. perches, .eels, cat fishes, big jawed jumper, pipe fish, goat fish, Crocker, anchovies, wolf herring, sardine,
    34. 34. long tail tuna, . mackerel,barracuda, silver bellies, lactarius, threadfins ..etc.
    35. 35. carp. When we take in to consider the major carp, minor carp, exotic carp.. Etc.. West Bengal is the leadingstate who produces 1181005 ton production followed byAndhra Pradesh -802182 tBihar- 274940 tOrissa – 225339 tTamil nadu – 221810 tAssam -202282 t
    36. 36. Mechanized.vessels 58,911 Non-motorised vessels 104,270 Motorized vessels 75,591 • NE coast - sciaenids, catfish and pomfrets(together contributing 74.0% to the demersallandings). • SE coast - silverbellies and pigface breams • SW coast - threadfin breams and other perches • NW coast - sciaenids, catfish and threadfin breams
    37. 37. . Disposition of catch fresh formFrozenCuredCanningMiscellaneous
    38. 38. . In the year 1961 47.91% fish marketed in freshform& 43.69% in cured form, In the year 1980 65.17 % marketed in freshform, 5.98 in frozen ,cured 21 % , .21 % used forcanning, other miscellaneous 1.98 % In the year 1990 fresh -65.18%, frozen7.46%, 15.63 %cured, .76 % canning , 1.65%miscellaneous fishes
    39. 39. . In the year 2000 fresh fish -76.36%,frozen4.93%, cured 6.05%,canning -.89% , miscellaneous -.74% In the year 2007 fresh is 83.42%, frozen 5.86%, cured 5.08%, canning .35% , miscellaneous .02%.
    40. 40. Elasticity of demand •Income elasticity •Price elasticityThe demand for any given good is influenced not only by the price of the good and substitutes but also the buyers income Income elasticitys can be calculated both for short term [ 2 yrs] and long term [ coming 30 years] Most of the good s are normal goods with positive income elasticitys.
    41. 41. . Demand increases as income rises, negative income elasticitys can be found for inferior goods. Thus less expenssive fishes such as mackerel, anchovies, sardine, carp, cat fish are considered as inferior goods. When the real price of both high value and low valuefish increases , it create its effect on demand in 2 ways An increase in real price will reduce the quantity demanded . Then second a rice in price of relative commodity like chicken will shift the customers demand towards low priced fishes
    42. 42. . A huge shift in income may tend the customers to take value added ready to eat products… But in long and short according to most of theeconomist the demand for fish is inelastic in terms of rice in income. Actually a rice in income have noeffect in demand for fish .. It remains the same since the quantity demanded by the customers now and then remains the same.
    43. 43. REFERENCE .
    44. 44. .. MANUAL ON FISHERY STATISTICS ,CSO-MFS-2011 PRESENT AND FUTURE SCENARIO OF INDIANMARINE FISHERIES ,DR. P.U. ZACHARIA,HEAD, DEMERSAL FISHERIES DIVISION CMFRI, COCHIN VISION 2030 CIBA ECONOMIC SURVEY 2011-12 STATSSTICALDEPARTMENT THE STATE OF WORLD FISHERIES ANDAQUACULTURE 2010 THE STATE OF WORLD FISHERIES ANDAQUACULTURE 2011 MARKETING SYSTEM AND EFFICIENCY OF INDIANMAJOR CARPS IN INDIA§,B. Ganesh Kumara*, K.K. Dattab, G.Vidya Sagar Reddyc and Muktha Menona
    45. 45. . Annual report of CMFRI 2010-2011 Domestic Fish Marketing in India – ChangingStructure, Conduct,Performance and Policies♣ B. Ganesh Kumar*a, K.K. Dattaa, P.K. Joshia, P.K.Katihab, R. Sureshc, T. Ravisankard,K. Ravindranathe and Muktha Menon CIBA annual report 2010-2011 CLIMATE CHANGE AND INDIA:A 4X4ASSESSMENT A SECTORAL AND REGIONALANALYSIS FOR 2030S Demand for Fish by Species in India:ThreestageBudgeting Framework*PradumanKumar1, Madan M. Dey2 and Ferdinand J. Paraguas3 marketing of fish in India third edition, agriculturalmarketing series.
    46. 46. .Thank you
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