Bringing the Sidekick Back by Charles Goran
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Talk by Charles Goran, T-Mobile, given at Device Design Day 2011 hosted by Kicker Studio. ...
Talk by Charles Goran, T-Mobile, given at Device Design Day 2011 hosted by Kicker Studio.
How to revitalize a product that has brand loyalty but has lost its luster. With ever changing brand and device positioning strategies, we are often faced with the task of product reinvention or evolution. We will discuss strategies to evolve a product experience so that it builds on existing equities, while scaling to accommodate new goals.
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