About Definition of the strategy of the company and its B2B/B2C brands concerning their presences on the social networks (Facebook, Twitter, LinkedIn)
Definition of the operating model at the local level (deployed then at a world level), including performance monitoring & KPIs
Creation of engaging content for the social clusters, test and learn around the new paid and organic formats.
Piloting of the Paid Social Media strategy.
Implementation of an active listening on the social networks, of the detection of influenceurs and the monitoring of their discussions around the brands.
Detection of businesses opportunities using LinkedIn Sales Navigator by the sales forces and management of other s...