JUNE 2013
Real TimeBiddingMultiscreenRichMediaDynamicRichMediaCreationTargetingRe-TargetingFlex BuyingCPC, CPM,CPIMobileVideoReal Ti...
FEATURESReal Time BiddingReal Time OptimizationWe buy targeted impressions resulting to• Effective and efficient audience ...
FEATURESWe map iTunes and iab categoriesthat allows targeting them both inreal time thus making targetingmuch easier and a...
BUYANALYZEOPTIMIZEBUYANALYZE OPTIMIZE
US 12 billionIndia 5 billionJapan 2 billionUK 3.5 billionCanada 1.5 billionGermany 1.5 billionFrance 850 millionAustralia ...
129.4 MNSMARTPHONES IN USA55% OF USPOPULATION OWNSMARTPHONES61% OF MOBILE USERSOWN SMARTPHONES
By end 2013, mobile ad revenue will increase to$11.4 BNMobile on social network is growing- By2014, Facebook will have mob...
43%40%29%6%16%22%11%9%1%23%Sources: VSS, Mary Meeker (KPCB), comScore, Alexa, Flurry Analytics
TARGETINGGeo-locationDemographic Contextual Operating System DeviceCarriers Browser Language Daypart
TARGET AUDIENCES BEYOND THEIRMOBILE BEHAVIORCORPORATE EXECUTIVEAmerican Airlines Frequent flyerENTREPRENEURChecking out de...
Profile: Auri JacksonOccupation: Student.Her story: I love backpackingwith friendsIn her suitcase: Casual clothing,a book,...
(Example: Customized target audience for travel industry)
PRIZM: Uncoverrich, comprehensive insights aboutconsumer behaviors, shoppingpatterns and media preferenceswith over 66 pre...
UPPER CRUST: The nations mostexclusive address, Upper Crust is thewealthiest lifestyle in America havenfor empty-nesting c...
Re-Target your ads to the same user no matterwhere and when they come back.Application #1, Day 1 Application #2, Day 2 App...
Rich Media Partners:
User See Ad in APP User Clicks Video Video PlaysVideo Plays without sound until it’s clicked on.See example. http://creato...
User Opens APP 15sec Video Plays Return to AppVideo Plays without sound until it’s clicked on.See example. http://creator....
MOCIAL
Tapped 1xTapped 2xTapped, video played to 74%No interactionsInstall Tracking Partners:
Plethora Mobile-About Us
Plethora Mobile-About Us
Plethora Mobile-About Us
Plethora Mobile-About Us
Plethora Mobile-About Us
Plethora Mobile-About Us
Plethora Mobile-About Us
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Plethora Mobile-About Us

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Established in 2011, Plethora Mobile is 100% mobile media demand side platform (Mobile DSP). Our Real time Bidding (RTB) technology allows brands, agencies and app developers to access over 85 billion targeted impressions across 220+ countries. In just a year's time, we have delivered over 200 campaigns across 40 countries. With the mobile landscape changing on almost a daily basis, understanding and leveraging all the partners and solutions available in the space can be a job in and of itself. Whether it's a highly customized and targeted Rich Media campaign for a Fortune 500 brand, or a new start-up looking to drive downloads of their hot new app, Plethora Mobile DSP can help.

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  • 129.4 M SMARTPHONES IN THE US55% OF THE POPULATION61% OF ALL MOBILE USERSIF YOU DO NOT CHANGE, SMART PHONES should be one word. Or two, as long as it is consistent throughout the book.
  • Plethora Mobile-About Us

    1. 1. JUNE 2013
    2. 2. Real TimeBiddingMultiscreenRichMediaDynamicRichMediaCreationTargetingRe-TargetingFlex BuyingCPC, CPM,CPIMobileVideoReal TimeOptimization85+ billion Monthly Ad RequestsTrack installs by Life Time Value (LTV)Build custom White Lists of PublishersHundreds of Audience Segmentations
    3. 3. FEATURESReal Time BiddingReal Time OptimizationWe buy targeted impressions resulting to• Effective and efficient audience targeting• Saving your money• Higher Return on Investment• Maximizing brand engagementOur system handles up to 30,000 bid requests persecond across our RTB inventory sources.Our state-of-the-art optimization tools are CTR, CPIand CPA optimized to ensure you get the bestinventory at the most competitive prices.
    4. 4. FEATURESWe map iTunes and iab categoriesthat allows targeting them both inreal time thus making targetingmuch easier and accurate!1. Books2. Business3. Education4. Entertainment5. Finance6. Games7. Healthcare and Fitness8. Lifestyle9. Medical10. Music11. Navigation12. News13. Photography14. Productivity15. Reference16. Social Networking17. Sports18. Travel19. Utilities20. WeatherTargeting Capabilities
    5. 5. BUYANALYZEOPTIMIZEBUYANALYZE OPTIMIZE
    6. 6. US 12 billionIndia 5 billionJapan 2 billionUK 3.5 billionCanada 1.5 billionGermany 1.5 billionFrance 850 millionAustralia 600 millionSpain 600 millionS.A 500 million
    7. 7. 129.4 MNSMARTPHONES IN USA55% OF USPOPULATION OWNSMARTPHONES61% OF MOBILE USERSOWN SMARTPHONES
    8. 8. By end 2013, mobile ad revenue will increase to$11.4 BNMobile on social network is growing- By2014, Facebook will have mobile ad revenue of$629 MMMobile ads are on consumer interactive devices-Many smartphone owners have their devices nearthem at all times ~30% smartphone owners shopfrom their mobileBigger screen aren’t always better-According to aresearch, iPhone had higher CTR than the SamsungGalaxy Tab despite having a 6” smaller screen size• Kindle Fire had highest CTR. Their users are “baby boomers” who tend to havelower conversion rates.• Apple and Samsung products are more popular with the 18-34 agedemographic who tend to shop online more and make purchases with a higheraverage order value.66BILLIONAPP DOWNLOAD256MILLIONAPP USERS25BILLIONMOBILE ADREVENUE11%ADSPENDWILL BE ONMOBILEYEARSTO DRIVE SHIFT18-342016 = Year of opportunitiesMOBILE IS GROWING
    9. 9. 43%40%29%6%16%22%11%9%1%23%Sources: VSS, Mary Meeker (KPCB), comScore, Alexa, Flurry Analytics
    10. 10. TARGETINGGeo-locationDemographic Contextual Operating System DeviceCarriers Browser Language Daypart
    11. 11. TARGET AUDIENCES BEYOND THEIRMOBILE BEHAVIORCORPORATE EXECUTIVEAmerican Airlines Frequent flyerENTREPRENEURChecking out deals, couponsSTUDENTSUpdating status on socialnetworking sites
    12. 12. Profile: Auri JacksonOccupation: Student.Her story: I love backpackingwith friendsIn her suitcase: Casual clothing,a book, smart phone.Girl power: I want to take in allthe world offers before I haveto face reality and startworking.Profile: Mary ElizabethOccupation: House wife.Her story: My life is all about my kidsand my family.In her suitcase: Kid relatednecessities, spare clothes, simplegames & snacks.Girl power: I am a SuperMom!Profile: Jane SmithOccupation: Freelance graphicdesigner.Her story: Recently Engaged.In her suitcase: Laptop, clothes,sunglasses, sunscreen andcosmetics.Girl power: I don’t want a bossand I want my independence.(Example: Customized target audience for travel industry)Coupon Clippers“We want to save few dollars”High Flyers“We want someone to plan for us”Profile: Paris BlatzOccupation: SocialteHer story: I love to partyand I have assistants whodo everything for me!In her suitcases: Only themost expensive designergoods.Girl power: Money is noobject & I have tons.
    13. 13. (Example: Customized target audience for travel industry)
    14. 14. PRIZM: Uncoverrich, comprehensive insights aboutconsumer behaviors, shoppingpatterns and media preferenceswith over 66 precise segments.CONNEXION: It offershousehold’s likelihood toadopt new technology usingtheir video, voice, and datapurchasing preferences.
    15. 15. UPPER CRUST: The nations mostexclusive address, Upper Crust is thewealthiest lifestyle in America havenfor empty-nesting couples over 55years old. No segment has a higherconcentration of residents earningover $200,000 a year or possessing apostgraduate degree.
    16. 16. Re-Target your ads to the same user no matterwhere and when they come back.Application #1, Day 1 Application #2, Day 2 Application #3, Day 3
    17. 17. Rich Media Partners:
    18. 18. User See Ad in APP User Clicks Video Video PlaysVideo Plays without sound until it’s clicked on.See example. http://creator.celtra.com/preview/3140
    19. 19. User Opens APP 15sec Video Plays Return to AppVideo Plays without sound until it’s clicked on.See example. http://creator.celtra.com/preview/3140
    20. 20. MOCIAL
    21. 21. Tapped 1xTapped 2xTapped, video played to 74%No interactionsInstall Tracking Partners:

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