7 steps to influence and grow a following on Instagram with Devani Freeman.

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7 steps to influence and grow a following on Instagram with Devani Freeman.

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7 steps to influence and grow a following on Instagram with Devani Freeman.

  1. 1. How to Influence + Grow a Following on Instagram #DevaniFreeman
  2. 2. Hi, I’m Devani Freeman.. #DevaniFreeman
  3. 3. Is this you? #DevaniFreeman
  4. 4. How I serve you.. DONE-FOR-YOU SERVICES MODERN MARKETING ACADEMY #DevaniFreeman
  5. 5. #DevaniFreeman
  6. 6. Here’s What You’ll Learn •  Why you need to be on this platform NOW •  How to create awesome content for Instagram •  How to schedule your Instagram posts •  How to manage your Instagram and build new connections & followers. •  What are hashtags and how to they make you money. •  Top mistakes most small businesses are doing on Instagram & how to fix it. •  How to turn your followers into paying clients #DevaniFreeman
  7. 7. Why Instagram NOW? #DevaniFreeman
  8. 8. How to Create Awesome Content ①  Know your ideal client #DevaniFreeman
  9. 9. How to Create Awesome Content ①  Know your ideal client ②  Research what other industry experts are doing #DevaniFreeman
  10. 10. How to Create Awesome Content ①  Know your ideal client ②  Research what other industry experts are doing ③  Stay consistent with your brand/online image #DevaniFreeman
  11. 11. How to Create Awesome Content ①  Know your ideal client ②  Research what other industry experts are doing ③  Stay consistent with your brand/online image ④  3 ?’s to ask before you post: 1. Is this relevant 2. Am I being authentic 3. Will this serve my ideal client #DevaniFreeman
  12. 12. How to Create Awesome Content Know your ideal client – research ideas •  Survey previous clients or reach out to people who would be an ideal client and ask if you could interview/survey them. #DevaniFreeman
  13. 13. How to Create Awesome Content Know your ideal client – research ideas •  Graph search on Facebook “Favorite pages of people Who like Gabrielle Bernstein” #DevaniFreeman
  14. 14. How to Create Awesome Content Research what other industry experts are doing •  Graph search on Facebook “Favorite pages of people Who like Gabrielle Bernstein” #DevaniFreeman
  15. 15. How to Create Awesome Content Stay consistent with your voice, brand & online image #DevaniFreeman
  16. 16. How to Create Awesome Content Creating a content strategy #DevaniFreeman Pick 3-4 categories of different types of content: ①  Inspirational/motivation
  17. 17. How to Create Awesome Content Creating a content strategy #DevaniFreeman Pick 3-4 categories of different types of content: ①  Inspirational/motivation ②  Tips/educational
  18. 18. How to Create Awesome Content Creating a content strategy #DevaniFreeman Pick 3-4 categories of different types of content: ①  Inspirational/motivation ②  Tips/educational ③  Humor
  19. 19. How to Create Awesome Content Creating a content strategy #DevaniFreeman Pick 3-4 categories of different types of content: ①  Inspirational/motivation ②  Tips/educational ③  Humor ④  Behind the scenes
  20. 20. How to Create Awesome Content Creating a content strategy #DevaniFreeman Pick 3-4 categories of different types of content to help brainstorm ideas: ①  Inspirational/motivation ②  Tips/educational ③  Humor ④  Behind the scenes
  21. 21. How to Create Awesome Content Creating a content strategy #DevaniFreeman
  22. 22. How to Create Awesome Content Creating custom content www.Picmonkey.com #DevaniFreeman
  23. 23. How to Create Awesome Content Creating custom content #DevaniFreeman
  24. 24. How to Create Awesome Content Creating custom content #DevaniFreeman
  25. 25. How to Schedule Your Instagram Posts Postso.com #DevaniFreeman
  26. 26. How to Manage Your Instagram + Build New Connections & Followers #DevaniFreeman Create an account on iconosquare.com
  27. 27. How to Manage Your Instagram + Build New Connections & Followers #DevaniFreeman Use iconosquare.com & Instagram app •  Schedule 3 posts a day
  28. 28. How to Manage Your Instagram + Build New Connections & Followers #DevaniFreeman Use iconosquare.com & Instagram app •  Schedule 3 posts a day •  Comment & like at least 5 images 3x’s a day
  29. 29. How to Manage Your Instagram + Build New Connections & Followers #DevaniFreeman Use iconosquare.com & Instagram app •  Schedule 3 posts a day •  Comment & like at least 5 images 3x’s a day •  Follow at least 5 new people daily
  30. 30. How to Manage Your Instagram + Build New Connections & Followers #DevaniFreeman Use iconosquare.com & Instagram app •  Schedule 3 posts a day •  Comment & like at least 5 images 3x’s a day •  Follow at least 5 new people daily •  Tag other people when relevant (DON’T SPAM!!)
  31. 31. How to Manage Your Instagram + Build New Connections & Followers #DevaniFreeman Use iconosquare.com & Instagram app •  Schedule 3 posts a day •  Comment & like at least 5 images 3x’s a day •  Follow at least 5 new people daily •  Tag other people when relevant (DON’T SPAM!!) •  Use hashtags!
  32. 32. What Are Hashtags & How They Make You Money #DevaniFreeman What are Hashtags? On Twitter, the pound sign (or hash) # turns any word or group of words that directly follow it into a searchable link. This allows you to organize content and track discussion topics based on those keywords! So, if you wanted to post about your delicious green smoothie you just made, you would include #greensmoothie in your tweet to join the conversation.
  33. 33. What Are Hashtags & How They Make You Money #DevaniFreeman What Hashtags should you be using? Research!
  34. 34. What Are Hashtags & How They Make You Money #DevaniFreeman •  Create a list of 10-15 hashtags to use consistently
  35. 35. What Are Hashtags & How They Make You Money #DevaniFreeman •  Create a list of 10-15 hashtags to use consistently •  Create your own custom hashtag
  36. 36. What Are Hashtags & How They Make You Money #DevaniFreeman •  Create a list of 10-15 hashtags to use consistently •  Create your own custom hashtag •  Location based, use city
  37. 37. What Are Hashtags & How They Make You Money #DevaniFreeman How they make you money (Case study)
  38. 38. How to turn your followers into paying clients from Instagram Create a lead magnet. A lead magnet = a free offer #DevaniFreeman
  39. 39. How to turn your followers into paying clients from Instagram Step 1: Create a lead magnet. A lead magnet = a free offer #DevaniFreeman
  40. 40.   Why you want to have them opt-in?   •  It takes an average of 6-8 touches before some will buy your products and services. •  You list of one of your biggest business assets. •  Not everyone is on social media all the time. •  Social Media is rented space How to turn your followers into paying clients from Instagram #DevaniFreeman
  41. 41. Action step: •  What problems and frustrations do you solve for people? •  What issues or questions might you be able to solve or answer before someone is ready to hire you or buy from you? •  Decide which of these outcomes your free opt-in offer will provide for your new subscribers. (Save time, save money, make money, increase happiness)? How to turn your followers into paying clients from Instagram #DevaniFreeman
  42. 42. Examples: A vet might offer 5-keys to helping your cat with fur balls. A massage therapist might offer 3-keys to less pain in under 30 minutes. Decide how you will deliver this information: PDF, Audio, Video, webinar. How to turn your followers into paying clients from Instagram #DevaniFreeman
  43. 43. Follow up via your auto-responder. •  Ask them how they liked the free gift? •  Make your offer after you have built trust How to turn your followers into paying clients from Instagram #DevaniFreeman
  44. 44. Top 3 mistakes I see most business owners make when using Instagram •  Not being consistent •  Not using hashtags •  Not creating a strategy #DevaniFreeman
  45. 45. #DevaniFreeman
  46. 46. Your Turn to Take Action!! #DevaniFreeman
  47. 47. Take Action http://devanifreeman.com/digitalassessment #DevaniFreeman

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