Maria Nindita Radyati Social mapping and stakeholder diffusion
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Maria Nindita Radyati Social mapping and stakeholder diffusion

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Maria Nindita Radyati Social mapping and stakeholder diffusion Maria Nindita Radyati Social mapping and stakeholder diffusion Presentation Transcript

  • “Social mapping and stakeholder diffusion as an integral basis for business development in the oil and gas industry in Indonesia” Maria R. Nindita Radyati
  • Objectives • Share our experiences : helping companies in CSR (Corporate Social Responsibility) planning • Introduce a new approach for doing social mapping, namely: “Stakeholder Diffusion” • Describe its context, advantages & disadvantages, and tactics • Explain scope of social mapping
  • Maps • Maps are more than piece of paper. They are stories, conversations, lives and songs lived out in a place and are inseparable from political and cultural context in which they are used’ (Warren 2004) • Social Mapping: understanding the geographical area, people, social networks and interactions, cultural practices and local wisdom www.mmcsrusakti.org
  • Limitations of Focus Group Discussion 1. Different education, social status, age  will not talk 2. “Wish list” not “Needs List”
  • Investigate and Ethnography • Investigate to search out and examine the particulars of in an attempt to learn the facts about something hidden, unique, or complex, especially in an attempt to find a motive, cause, or culprit • Ethnography the scientific description of peoples and cultures with their customs, habits, and mutual differences.
  • Stakeholder Diffusion • Combination of Investigation and Ethnography • Live-in: researchers become part of stakeholders, live like them, follow the conversation and culture,
  • Objectives • Build the trust, listen to their ‘stories’, have close conversation • Know key relevant stakeholders • Investigate the history, stories, taboos, and understand their problems and issues
  • Scope of Social Mapping 1. Geography: a. The size of lands, farms, dry and wet lands, rice field b. Village borders c. Climate: rainfall ferquency d. Topography 2. Demography: age groups, level of education, household income
  • 3. Local context a. b. c. d. Local government regulations Local business practices History Local wisdom: beliefs, norms, values, culture, taboos e. Strategic issues f. The dynamic of local politics
  • 4. Stakeholder mapping and analysis: a. Type of stakeholder and their roles b. Mitchel, Agle, Wood (1997) : power. Legitimacy, urgency 5. Perception, Needs and expectation from company 6. Potency Mapping 7. SWOT analysis 8. Recommendations