Digital Tools for
M&E
&
Citizen
Engagement

Workshop: Tools, methods
and case-studies

Gerard McCarthy
Development Futures...
Purpose
1.Survey the shift from
one-way to two-way
communications flows
2.Outline key tools for
NGOs in crowdsourcing
and ...
development/aid
?
1)Data driven &
impact focused

2) Focused on
individual
engagement and
needs
3) Supporting
improved
Experience in
the room
-

M&E specialists?
Program design?
Governance?
Service delivery
(health, WASH etc)
- Disaster mana...
Digital M&E
“tapping
the
talent of
the crowd”
(Wired)
using
mobiles
What’s changed?
92%
pop.
(87.3m
sims)

Source: Mobile and
Development
Intelligence
(http://www.mobiled
evelopmentintellige
nce.com/)
Source: Mobile and
Development
Intelligence
(http://www.mobiled
evelopmentintellige
nce.com/)

107%
pop.
(260m
sims)
50%
pop.

Source: Mobile and
Development
Intelligence
(http://www.mobiled
evelopmentintellige
nce.com/)
117%
(41.
9m
sims
)
Source: Mobile and
Development
Intelligence
(http://www.mobiled
evelopmentintellige
nce.com/)
Source: Mobile and
Development
Intelligence
(http://www.mobiled
evelopmentintellige
nce.com/)

9% pop
2011…
2015:
c.80%
‘Leapfrogging’
The core
tools
• Mobile Phones
• FrontlineSMS, GeoPoll,
Episurveyor/Magpi,
Dimagi (CommCare)

• Maps

• Ushahidi,
OpenStre...
Kenya
2007/8
Kenya
2007/8

Ory Okolloh, Ushahidi:
http://www.ted.com/talks/or
y_okolloh_on_becoming_an_ac
tivist.html
Crowd to
Map

SMS
Social Media
Twitter, Faceboo
k, Bambuser
Map to ICC

SMS
Social Media
Twitter,
Facebook,
Bambuser
No MAS FARC:
2008
No MAS FARC:
2008
No MAS FARC
FARC and protests
No MAS FARC
FARC and protests
Obama 2008/2012
campaigns
Local community organising:
1) Two-way digital communications
2) Individual relationship buildin...
Obama 2012: Blue State Digital

• http://www.youtube.com/watch?
v=flozf64bkvM
Haiti 2010:
Disaster
Response
-Shortcode (4636) distributed
through radio networks.
Support from Haitian
diaspora (coordin...
Crowd to Map
Crowd to Map

• SMS

(via
FrontlineSMS
)

• Social
•

Media

Twitter, Facebook,
Bambuser
Map to
Emergency Team

Map to
Emergency Teams

• SMS
• Social
Media
• Twitter,

Facebo
ok, Bambuser
to
Individuals/sub
groups
Emergency Team
to Crowd (subsection)
• SMS (via
Frontline
SMS)

• Social
Media
• Twitter,

Faceb...
Haiti 2010 Earthquake

http://www.youtube.com
/watch?v=e89Tqr75mMw
(30)
Haiti: Lesson

Crowd > analyse > subcrowd > action
Recap: Digital
M&E
Strengths:
-Rapid
response
-More
reliable
info than
just elites
-Operate in
difficult
contexts

Weaknes...
development/aid
?
1)Data & impact
focused

2) Focused on
individual
engagement and
needs
3) Supporting
improved
1) Data and
impact driven
Rapid
assessments,
data-based
decision
making.
Eg. Rapid

assessments of
rural health
infrastruc...
Individual
Engagement
-Reduce
intermediaries,
lower overheads
Eg. Direct cash

transfer for
agricultural
assistance in
Ken...
accountability/
social
mobilisation
-Info about weak
service delivery and
tools to lobby
(political demand).
-Eg: Uganda’s...
One-Way+: India- I Paid a Bribe
PNG: Stop the Stealing
Group task:
Project Design20mins
1)Collect data &
assess impact
2) Engage
directly w/
individuals or
households

3) Cultiv...
1.Framing

project: what
question/outcome are you
trying to answer/achieve?

Analytic & project
questions
2.Theory of chan...
Closing comments and
questions
Gerard McCarthy
Director of Asia-Pacific Projects,
TechChange
Contact:
gerard@techchange.or...
Gerard McCarthy Digital tools for evaluation
Gerard McCarthy Digital tools for evaluation
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Gerard McCarthy Digital tools for evaluation

  1. 1. Digital Tools for M&E & Citizen Engagement Workshop: Tools, methods and case-studies Gerard McCarthy Development Futures, Sydney Nov 21st/22nd
  2. 2. Purpose 1.Survey the shift from one-way to two-way communications flows 2.Outline key tools for NGOs in crowdsourcing and data collection 3.Assess implications for future of citizen engagement and governance reform
  3. 3. development/aid ? 1)Data driven & impact focused 2) Focused on individual engagement and needs 3) Supporting improved
  4. 4. Experience in the room - M&E specialists? Program design? Governance? Service delivery (health, WASH etc) - Disaster management - ICT specialists? - Other
  5. 5. Digital M&E “tapping the talent of the crowd” (Wired) using mobiles
  6. 6. What’s changed?
  7. 7. 92% pop. (87.3m sims) Source: Mobile and Development Intelligence (http://www.mobiled evelopmentintellige nce.com/)
  8. 8. Source: Mobile and Development Intelligence (http://www.mobiled evelopmentintellige nce.com/) 107% pop. (260m sims)
  9. 9. 50% pop. Source: Mobile and Development Intelligence (http://www.mobiled evelopmentintellige nce.com/)
  10. 10. 117% (41. 9m sims ) Source: Mobile and Development Intelligence (http://www.mobiled evelopmentintellige nce.com/)
  11. 11. Source: Mobile and Development Intelligence (http://www.mobiled evelopmentintellige nce.com/) 9% pop 2011… 2015: c.80%
  12. 12. ‘Leapfrogging’
  13. 13. The core tools • Mobile Phones • FrontlineSMS, GeoPoll, Episurveyor/Magpi, Dimagi (CommCare) • Maps • Ushahidi, OpenStreetMap, ArcGIS • Social Media • Twitter, Facebook, Babuser
  14. 14. Kenya 2007/8
  15. 15. Kenya 2007/8 Ory Okolloh, Ushahidi: http://www.ted.com/talks/or y_okolloh_on_becoming_an_ac tivist.html
  16. 16. Crowd to Map SMS Social Media Twitter, Faceboo k, Bambuser
  17. 17. Map to ICC SMS Social Media Twitter, Facebook, Bambuser
  18. 18. No MAS FARC: 2008
  19. 19. No MAS FARC: 2008
  20. 20. No MAS FARC FARC and protests
  21. 21. No MAS FARC FARC and protests
  22. 22. Obama 2008/2012 campaigns Local community organising: 1) Two-way digital communications 2) Individual relationship building for grassroots mobilisation.
  23. 23. Obama 2012: Blue State Digital • http://www.youtube.com/watch? v=flozf64bkvM
  24. 24. Haiti 2010: Disaster Response -Shortcode (4636) distributed through radio networks. Support from Haitian diaspora (coordinated via Fb) in translation. -Ushahidi came later, with assistance from Standby Taskforce. Local partners later able to process data
  25. 25. Crowd to Map Crowd to Map • SMS (via FrontlineSMS ) • Social • Media Twitter, Facebook, Bambuser
  26. 26. Map to Emergency Team Map to Emergency Teams • SMS • Social Media • Twitter, Facebo ok, Bambuser
  27. 27. to Individuals/sub groups Emergency Team to Crowd (subsection) • SMS (via Frontline SMS) • Social Media • Twitter, Facebook, Bambuser
  28. 28. Haiti 2010 Earthquake http://www.youtube.com /watch?v=e89Tqr75mMw (30)
  29. 29. Haiti: Lesson Crowd > analyse > subcrowd > action
  30. 30. Recap: Digital M&E Strengths: -Rapid response -More reliable info than just elites -Operate in difficult contexts Weaknesses: -Too much info/detail ? Verificatio n process can be complex Vulnerable
  31. 31. development/aid ? 1)Data & impact focused 2) Focused on individual engagement and needs 3) Supporting improved
  32. 32. 1) Data and impact driven Rapid assessments, data-based decision making. Eg. Rapid assessments of rural health infrastructure s and needs.
  33. 33. Individual Engagement -Reduce intermediaries, lower overheads Eg. Direct cash transfer for agricultural assistance in Kenya. Tool: mPESA, FrontlineSMS,
  34. 34. accountability/ social mobilisation -Info about weak service delivery and tools to lobby (political demand). -Eg: Uganda’s infant mortality project- 14% improvement in mortality rates -Tools: FrontlineSMS, Ushahidi
  35. 35. One-Way+: India- I Paid a Bribe
  36. 36. PNG: Stop the Stealing
  37. 37. Group task: Project Design20mins 1)Collect data & assess impact 2) Engage directly w/ individuals or households 3) Cultivate
  38. 38. 1.Framing project: what question/outcome are you trying to answer/achieve? Analytic & project questions 2.Theory of change/partners; Inside-Inside or InsideOutside? 3.Use of tools and information flows; internal analysis (oneway) or public campaign/coordination (twoway). 4.Are you using the right technology for the right place at the right time? Use of ‘old’ media eg. radio and offline engagement (community consultations)? 5.Budget breakdown vs traditional approaches?
  39. 39. Closing comments and questions Gerard McCarthy Director of Asia-Pacific Projects, TechChange Contact: gerard@techchange.org

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