Corporate Social Responsibility (CSR)
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Corporate Social Responsibility (CSR)

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Corporate Social Responsibility (CSR): Where's the business opportunity?

Corporate Social Responsibility (CSR): Where's the business opportunity?

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  • Full Name Full Name Comment goes here.
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  • Dear Graduates,

    CSR will create new carrier opportunities.
    Pl visit www.icsm.in . We are offering MBA-CSR, Phd. CSR

    Sanjeev Chaudhary
    Head Social Advisory & Marketing ICSM
    09990004033
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  • Hi, I have only just come across yr presentation. Excellent!!!
    I am hoping to teach a unit on CSR and would like yr permission to use yr material.

    Thanks.

    Mervyn
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  • i like it!
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  • Cool presentation :)
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Corporate Social Responsibility (CSR) Corporate Social Responsibility (CSR) Presentation Transcript

  • CSR Where’s the business opportunity? Development Crossing .com
    • On the agenda today: CSR
    We’re talking Corporate Social Responsibility
  • Not Customer Service Representatives Coastal Surveillance Radars Codes, Standards and Regulations
  • Or a Certificate in Sexuality in Religion
  • Sorry That class was last week
  • We’re talking corporate social responsibility
  • “ Corporate social responsibility (CSR), also known as corporate responsibility, corporate citizenship, responsible business, sustainable responsible business (SRB), or corporate social performance, is a form of corporate self-regulation integrated into a business model. Ideally, CSR policy would function as a built-in, self-regulating mechanism whereby business would monitor and ensure its adherence to law, ethical standards, and international norms.” Wikipedia
  • Let’s Simplify Umm…
  • It’s basically when companies carefully consider the impact their decisions and activities have on… Employees Environment Customers Communities Stakeholders Society Planet
  • Employees Environment Customers Communities Stakeholders Society Planet … and voluntarily eliminate any harmful practices
  • Basically, it’s about Doing well by doing good
  • And doing it NOW… no seriously
    • On top of clear benefits such as increased efficiency, improved reputation, employee engagement, etc .
    There is an actual revenue opportunity… … and it’s happening…
  • NOW
  • Average consumers want to live more responsibly
  • Average consumers want to live more responsibly sustainably
  • Average consumers want to live more responsibly sustainably ethically
  • green Average consumers want to live more responsibly sustainably ethically
  • Average consumers want to live more responsibly sustainably ethically green ily
  • You get the point They’re into the whole responsibility thing
  • And they interact with your brands Every Single Day
  • I think we both know that’s an opportunity
  • But remember… … we’re talking about the mainstream consumer here
  • Not the “tree huggers”
  • In other words, we’re talking about the bigger (more silent) piece of the pie Cause that’s where the opportunity is
  • Cause that’s where the $$$ are
  • So keep it SIMPLE
  • They don’t care about all the technical jargon on emissions and chemicals and ingredients and…
  • In fact They don’t even care about you
  • Why?
  • Because it’s not about YOU
  • It’s about them
  • It’s about me
  • Help ME live more responsibly
  • Help ME live more responsibly sustainably
  • Help ME live more responsibly ethically sustainably
  • green Help ME live more responsibly ethically sustainably
  • green ily Help ME live more responsibly ethically sustainably
  • And enable me to do it through your products and services
  • Yes, it’s important to talk to the “tree huggers” as well At the end of the day, they’re the really noisy ones anyway, right?
  • But that’s a totally different message channel strategy conversation piece of the pie
  • If you’re looking for the business opportunity And we’re talking $
  • Focus on Me The average consumer
  • How does your innovation, messaging, advertising, job around responsibility change… … when you’re helping me ?
  • Development Crossing .com