Corporate Social Responsibility (CSR)

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Corporate Social Responsibility (CSR): Where's the business opportunity?

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Corporate Social Responsibility (CSR)

  1. 1. CSR Where’s the business opportunity? Development Crossing .com
  2. 2. <ul><li>On the agenda today: CSR </li></ul>We’re talking Corporate Social Responsibility
  3. 3. Not Customer Service Representatives Coastal Surveillance Radars Codes, Standards and Regulations
  4. 4. Or a Certificate in Sexuality in Religion
  5. 5. Sorry That class was last week
  6. 6. We’re talking corporate social responsibility
  7. 7. “ Corporate social responsibility (CSR), also known as corporate responsibility, corporate citizenship, responsible business, sustainable responsible business (SRB), or corporate social performance, is a form of corporate self-regulation integrated into a business model. Ideally, CSR policy would function as a built-in, self-regulating mechanism whereby business would monitor and ensure its adherence to law, ethical standards, and international norms.” Wikipedia
  8. 8. Let’s Simplify Umm…
  9. 9. It’s basically when companies carefully consider the impact their decisions and activities have on… Employees Environment Customers Communities Stakeholders Society Planet
  10. 10. Employees Environment Customers Communities Stakeholders Society Planet … and voluntarily eliminate any harmful practices
  11. 11. Basically, it’s about Doing well by doing good
  12. 12. And doing it NOW… no seriously
  13. 13. <ul><li>On top of clear benefits such as increased efficiency, improved reputation, employee engagement, etc . </li></ul>There is an actual revenue opportunity… … and it’s happening…
  14. 14. NOW
  15. 15. Average consumers want to live more responsibly
  16. 16. Average consumers want to live more responsibly sustainably
  17. 17. Average consumers want to live more responsibly sustainably ethically
  18. 18. green Average consumers want to live more responsibly sustainably ethically
  19. 19. Average consumers want to live more responsibly sustainably ethically green ily
  20. 20. You get the point They’re into the whole responsibility thing
  21. 21. And they interact with your brands Every Single Day
  22. 22. I think we both know that’s an opportunity
  23. 23. But remember… … we’re talking about the mainstream consumer here
  24. 24. Not the “tree huggers”
  25. 25. In other words, we’re talking about the bigger (more silent) piece of the pie Cause that’s where the opportunity is
  26. 26. Cause that’s where the $$$ are
  27. 27. So keep it SIMPLE
  28. 28. They don’t care about all the technical jargon on emissions and chemicals and ingredients and…
  29. 29. In fact They don’t even care about you
  30. 30. Why?
  31. 31. Because it’s not about YOU
  32. 32. It’s about them
  33. 33. It’s about me
  34. 34. Help ME live more responsibly
  35. 35. Help ME live more responsibly sustainably
  36. 36. Help ME live more responsibly ethically sustainably
  37. 37. green Help ME live more responsibly ethically sustainably
  38. 38. green ily Help ME live more responsibly ethically sustainably
  39. 39. And enable me to do it through your products and services
  40. 40. Yes, it’s important to talk to the “tree huggers” as well At the end of the day, they’re the really noisy ones anyway, right?
  41. 41. But that’s a totally different message channel strategy conversation piece of the pie
  42. 42. If you’re looking for the business opportunity And we’re talking $
  43. 43. Focus on Me The average consumer
  44. 44. How does your innovation, messaging, advertising, job around responsibility change… … when you’re helping me ?
  45. 45. Development Crossing .com

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