Essential

Mobile

User Experience
Learnings from girlfriend hunting around Asia

Devcon Summit 2013
China
Jinshanling Section - Great Wall
China
Jinshanling Section - Great Wall
Mica
User Experience Engineer
Sulit.com.ph

Stalker
Researcher
Relationship and Love Guru A.K.A. Single Since Birth
Why Mobile?
Why bother with User Experience?
Why now?
2005
2013
Talk Outline
I. Understanding the Mobile Context to aid User
Experience (UX) w/ myth busting!
II. Usability Testing and An...
“Mobile Users are
always on the go.”
Speeding on a “moto-taxi” while
taking while taking pictures and
sharing in Facebook
...
No on
e

really

does
this.

“Mobile Users are
always on the go.”
Speeding on a “moto-taxi” while
taking while taking pict...
- Google’s Annual survey of mobile users
www.ourmobileplanet.com and www.google.com/think
he go but...
t always on t
Yes, no

- Running low on battery
- Backlight low or turned off
- Outside under the sun

Wha
t ...
ata usage prevalent
“Is mobile d
here like Magikarps
and everyw
in the sea?”

Halong Bay
ata usage prevalent
“Is mobile d
here like Magikarps
and everyw
in the sea?”
97% of Filipinos access
the Internet through
...
Streets of Beijing
Lost in Translation

“Speak the user’s
language. Empathize.”
“Early Registration Must Die”

THE Legendary Marr
iage Market in Shan
ghai

A real life implementation of “Hanap, Usap, De...
Typing in mobile
usually sucks. Le
t us
help our users a
s much as possi
ble with
filling in a form.”
ow the overall UX.
w the leader. Foll
Follo

Your site/app is part of the web
ecosystem, and your site/app’s
usability is ...
North Korea

Content Strategy

nt
r! I’m a fro
me
a program m a graphic
“I’m
veloper! I’
s
end de
nd this ha
A
designer!
”...
ou want to learn
“If y
engagement
about
ould really try
you sh
ng research in
doi
dating sites.”
gle UX
Someone from Goo
-
wipe Lef
S

t

Swipe

Right
“Add a little personality
in your application.
Going from bad UX to
Usable is not hard.
Going from Usable to a
delightful ...
here’s more.
But wait, t

“Usability questions seldom
have a single answer. Rather,
they are qualitative issues that
speci...
Mobile Usability Testing and Analytics
Qualitative User Research
and Usability Testing
Thank you!

@Micael
fb.com/Micael
Mica diaz de Rivera of Sulit.com.ph on Essentials in Mobile User Experience at DevCon Summit 2013 #MobileDevNBeyond
Mica diaz de Rivera of Sulit.com.ph on Essentials in Mobile User Experience at DevCon Summit 2013 #MobileDevNBeyond
Mica diaz de Rivera of Sulit.com.ph on Essentials in Mobile User Experience at DevCon Summit 2013 #MobileDevNBeyond
Mica diaz de Rivera of Sulit.com.ph on Essentials in Mobile User Experience at DevCon Summit 2013 #MobileDevNBeyond
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Mica diaz de Rivera of Sulit.com.ph on Essentials in Mobile User Experience at DevCon Summit 2013 #MobileDevNBeyond

  1. 1. Essential Mobile User Experience Learnings from girlfriend hunting around Asia Devcon Summit 2013
  2. 2. China Jinshanling Section - Great Wall
  3. 3. China Jinshanling Section - Great Wall
  4. 4. Mica User Experience Engineer Sulit.com.ph Stalker Researcher Relationship and Love Guru A.K.A. Single Since Birth
  5. 5. Why Mobile? Why bother with User Experience? Why now?
  6. 6. 2005
  7. 7. 2013
  8. 8. Talk Outline I. Understanding the Mobile Context to aid User Experience (UX) w/ myth busting! II. Usability Testing and Analytics with Mobile Devices Talk Goals I.Get you thinking about the mobile context more II. Inspire you to gather more data to better serve your users without bori ng you guys all to death – a fter lunch
  9. 9. “Mobile Users are always on the go.” Speeding on a “moto-taxi” while taking while taking pictures and sharing in Facebook Hanoi, Vietnam
  10. 10. No on e really does this. “Mobile Users are always on the go.” Speeding on a “moto-taxi” while taking while taking pictures and sharing in Facebook Hanoi, Vietnam
  11. 11. - Google’s Annual survey of mobile users www.ourmobileplanet.com and www.google.com/think
  12. 12. he go but... t always on t Yes, no - Running low on battery - Backlight low or turned off - Outside under the sun Wha t do y ou st ill se e ?
  13. 13. ata usage prevalent “Is mobile d here like Magikarps and everyw in the sea?” Halong Bay
  14. 14. ata usage prevalent “Is mobile d here like Magikarps and everyw in the sea?” 97% of Filipinos access the Internet through WiFi and only 3% on mobile data. - Google PH, Reyes Magikarp is relatively rare in Pokemon X and Y! Halong Bay
  15. 15. Streets of Beijing Lost in Translation “Speak the user’s language. Empathize.”
  16. 16. “Early Registration Must Die” THE Legendary Marr iage Market in Shan ghai A real life implementation of “Hanap, Usap, Deal!” not “Register, Hanap, Usap, Deal.”
  17. 17. Typing in mobile usually sucks. Le t us help our users a s much as possi ble with filling in a form.”
  18. 18. ow the overall UX. w the leader. Foll Follo Your site/app is part of the web ecosystem, and your site/app’s usability is dictated by the overall UX, which is dominated by the sum of all other sites/apps people use.
  19. 19. North Korea Content Strategy nt r! I’m a fro me a program m a graphic “I’m veloper! I’ s end de nd this ha A designer! ” o with me. d nothing to It does! Users didn’t go to your mobile site or app to look at your code or see your pretty icons. Produce fantastic content and/or make it easy for users to join in building good content.
  20. 20. ou want to learn “If y engagement about ould really try you sh ng research in doi dating sites.” gle UX Someone from Goo -
  21. 21. wipe Lef S t Swipe Right
  22. 22. “Add a little personality in your application. Going from bad UX to Usable is not hard. Going from Usable to a delightful UX takes a different set of skill set.”
  23. 23. here’s more. But wait, t “Usability questions seldom have a single answer. Rather, they are qualitative issues that specify the direction and nature of inevitable design trade-offs.” - Jakob Nielsen
  24. 24. Mobile Usability Testing and Analytics
  25. 25. Qualitative User Research and Usability Testing
  26. 26. Thank you! @Micael fb.com/Micael
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