By: Brian Cu
Managing Director, GrabTaxi
DevCon
November 2013
Mobile Phone: The Great Equalizer
Mobile service evolution
Complexity

Services

Hard/soft goods

Information

Communication

Device evolution

2
Smartphones as an enabler

Unserved
demand

Idle
supply

Find supply
Order on the spot
Allocate fairly
3
E2E Apps: Limitless possibilities
Supply

Demand

Taxi

Passengers

Service
professionals

Homeowners

Hotels

Guests

Wha...
GrabTaxi: I want it NOW
Passenger App

Driver App

Gaol: Get
a ride in
under 5
minutes
Two sided problem solving
Power of double bottom line
Balance Trust Experience
Balance supply & demand
You have to create trust
What if the passengers
are not there?
What if the person
booking has bad
intentions?

How do I kn...
Build an experience
Thank you
Brian.cu@grabtaxi.com
Brian Cu of Grab Taxi -at DevCon Summit 2013 #MobileDevNBeyond
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Brian Cu of Grab Taxi -at DevCon Summit 2013 #MobileDevNBeyond

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  • Algorithms can become obsolete, patents can expire, but a reputation for delivering a great end-to-end customer experience will endure.
  • The beauty of this is that the unserved demand has the willingness and more often than not, the capacity to pay;Connects an I Want with an I Have
  • When you are developing an industry, you are seen as THE company! Supply does not see demand and vice versa. It is your responsibility to create that trust on both sides.
  • Instead of building a product for a market, build an experience around a consumer need
  • Brian Cu of Grab Taxi -at DevCon Summit 2013 #MobileDevNBeyond

    1. 1. By: Brian Cu Managing Director, GrabTaxi DevCon November 2013
    2. 2. Mobile Phone: The Great Equalizer
    3. 3. Mobile service evolution Complexity Services Hard/soft goods Information Communication Device evolution 2
    4. 4. Smartphones as an enabler Unserved demand Idle supply Find supply Order on the spot Allocate fairly 3
    5. 5. E2E Apps: Limitless possibilities Supply Demand Taxi Passengers Service professionals Homeowners Hotels Guests What other services have high supply and demand?
    6. 6. GrabTaxi: I want it NOW Passenger App Driver App Gaol: Get a ride in under 5 minutes
    7. 7. Two sided problem solving
    8. 8. Power of double bottom line
    9. 9. Balance Trust Experience
    10. 10. Balance supply & demand
    11. 11. You have to create trust What if the passengers are not there? What if the person booking has bad intentions? How do I know it is really safe? Will my driver really arrive? How long will it take? What if the passenger keeps cancelling? I was just testing it?
    12. 12. Build an experience
    13. 13. Thank you Brian.cu@grabtaxi.com
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