PUSHING THE BOUNDARIES OF PLAY
WHAT IS THIS TALK ABOUT?

 PS4 Product Development Strategy
 It’s not about bits and bytes
ABOUT ME
 Dominic Mallinson, Vice President US R&D
Sony Computer Entertainment America
…. and passionate gamer !
1992
1994
1995
1998-2013
LEADING THE INDUSTRY… THE RETAIL YEARS
 PlayStation lead the broad adoption of optical disc media formats

 PlayStation
...
PS1/PS2 PRODUCT FOCUS : THE INTERSECTION OF GAMES AND TECHNOLOGY
AND THEN CAME PS3

Cost and complexity rose sharply…
PLAYSTATION BRAND IDENTITY
BELIEF

BEHAVIOR

Great play gives
people the power
to be extraordinary

Masters of magic:
irre...
PS4 PRINCIPLES
SIMPLE

IMMEDIATE

CONSUMER ORIENTED
FUNCTIONALITY
EASE OF USE

100%

PERSONALIZED
SOCIAL
PS4 SYSTEM ARCHITECTURE

SUPERCHARGED
PC ARCHITECTURE

x86 CPU

8 core AMD “Jaguar”
4MB shared L2 cache

ENHANCED
PC GPU

...
DUALSHOCK 4
SHARE

16
IN CONCLUSION… COMING SOON
Availability
North America : November 15th at $399
Europe : November 29th at €399 / £349
Japan ...
Starting Friday…

18
Keynote (Dominic Mallinson) - Inside PlayStation 4: Building the Best Place to Play - by Dominic Mallinson, VP, Research &...
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Keynote (Dominic Mallinson) - Inside PlayStation 4: Building the Best Place to Play - by Dominic Mallinson, VP, Research & Development, Sony Computer Entertainment America

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Keynote presentation, Inside PlayStation 4: Building the Best Place to Play, by Dominic Mallinson, VP, Research & Development, Sony Computer Entertainment America, at the AMD Developer Summit (APU13), Nov. 11-13, 2013.

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Keynote (Dominic Mallinson) - Inside PlayStation 4: Building the Best Place to Play - by Dominic Mallinson, VP, Research & Development, Sony Computer Entertainment America

  1. 1. PUSHING THE BOUNDARIES OF PLAY
  2. 2. WHAT IS THIS TALK ABOUT?  PS4 Product Development Strategy  It’s not about bits and bytes
  3. 3. ABOUT ME  Dominic Mallinson, Vice President US R&D Sony Computer Entertainment America …. and passionate gamer !
  4. 4. 1992
  5. 5. 1994
  6. 6. 1995
  7. 7. 1998-2013
  8. 8. LEADING THE INDUSTRY… THE RETAIL YEARS  PlayStation lead the broad adoption of optical disc media formats  PlayStation ‒ The original PlayStation lead the revolution from cartridge to CD-ROM  PlayStation 2 ‒ With life to date worldwide sales exceeding 150M units we helped put DVD on the map  PlayStation 3 ‒ Arguably won the HD disc format wars in favor of Blu-ray
  9. 9. PS1/PS2 PRODUCT FOCUS : THE INTERSECTION OF GAMES AND TECHNOLOGY
  10. 10. AND THEN CAME PS3 Cost and complexity rose sharply…
  11. 11. PLAYSTATION BRAND IDENTITY BELIEF BEHAVIOR Great play gives people the power to be extraordinary Masters of magic: irreverent champions of great play OFFER The best place to play, always extraordinary PUSH THE BOUNDARIES OF PLAY
  12. 12. PS4 PRINCIPLES SIMPLE IMMEDIATE CONSUMER ORIENTED FUNCTIONALITY EASE OF USE 100% PERSONALIZED SOCIAL
  13. 13. PS4 SYSTEM ARCHITECTURE SUPERCHARGED PC ARCHITECTURE x86 CPU 8 core AMD “Jaguar” 4MB shared L2 cache ENHANCED PC GPU AMD Radeon based 18 Compute Units 1.84 TFLOPS 8GB UNIFIED MEMORY GDDR5 RAM 176 GB/s LOCAL STORAGE HDD 500GB Hard drive Blu-ray @ 6X CAV
  14. 14. DUALSHOCK 4
  15. 15. SHARE 16
  16. 16. IN CONCLUSION… COMING SOON Availability North America : November 15th at $399 Europe : November 29th at €399 / £349 Japan : February 22nd 2014 at ¥39,980 Other regions : November/December 2013
  17. 17. Starting Friday… 18
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