0
DEVENDRA	
  RAU

CO-­‐FOUNDER,	
  VP	
  EN
CIINOW	
  I
UT	
  CIINOW	
  

PlaAorm	
  for	
  streaming	
  interacIve	
  visual	
  applicaIons	
  

25	
  employees	
  (20+	
  in	
 ...
M	
  

Ron	
  Haberman	
  

CEO	
  &	
  Co-­‐Founder	
  
(ex-­‐Alcatel-­‐Lucent,	
  Strategy,	
  PM)	
  
	
  

Makarand	
 ...
N	
  =>	
  DESIGN	
  CONSTRAINTS	
  

plicaIons	
  of	
  future	
  will	
  be	
  	
  

mple,	
  Secure,	
  Cloud	
  delive...
D	
  GAMING	
  DELIVERED	
  

t	
  opImized	
  

ofitable	
  at	
  $10/Month	
  end	
  user	
  pricing	
  

ter	
  than	
  ...
iNOW	
  SoluDon	
  
DELIVERY SYSTEM
	
  
Asset
Ingestion

	
  
	
  
NORTH	
  BOUND	
  INTERFACE	
  
	
  
Seamless
	
  
con...
ure Set
ture	
  Set	
  

Automated	
  
Global	
  
DistribuDon	
  

SpectaDng	
  
InnovaDve	
  
Encoding	
  
Specialized	
 ...
D	
  GAMING	
  COMPUTE	
  PIPELINE	
  

nc	
  	
  	
  |	
  	
  	
  Nov	
  12,	
  2013	
  	
  	
  |	
  	
  	
  CONFIDENTIAL...
ING	
  CONSOLE	
  

nc	
  	
  	
  |	
  	
  	
  Nov	
  12,	
  2013	
  	
  	
  |	
  	
  	
  CONFIDENTIAL	
  
ING	
  CONSOLE	
  

nc	
  	
  	
  |	
  	
  	
  Nov	
  12,	
  2013	
  	
  	
  |	
  	
  	
  CONFIDENTIAL	
  
NCY	
  COMPARISON	
  

nc	
  	
  	
  |	
  	
  	
  Nov	
  12,	
  2013	
  	
  	
  |	
  	
  	
  CONFIDENTIAL	
  
-­‐SPACE	
  SANDBOXING	
  

nc	
  	
  	
  |	
  	
  	
  Nov	
  12,	
  2013	
  	
  	
  |	
  	
  	
  CONFIDENTIAL	
  
-­‐SPACE	
  SANDBOXING	
  

nc	
  	
  	
  |	
  	
  	
  Nov	
  12,	
  2013	
  	
  	
  |	
  	
  	
  CONFIDENTIAL	
  
WORK	
  ADAPTATION	
  

nc	
  	
  	
  |	
  	
  	
  Nov	
  12,	
  2013	
  	
  	
  |	
  	
  	
  CONFIDENTIAL	
  
WORK	
  ADAPTATION	
  

nc	
  	
  	
  |	
  	
  	
  Nov	
  12,	
  2013	
  	
  	
  |	
  	
  	
  CONFIDENTIAL	
  
HICS	
  STREAMING	
  

nc	
  	
  	
  |	
  	
  	
  Nov	
  12,	
  2013	
  	
  	
  |	
  	
  	
  CONFIDENTIAL	
  
VATIVE	
  VIDEO	
  ENCODING	
  

10%-­‐30%	
  lower	
  bandwidth	
  AND	
  lower	
  compute!	
  

nc	
  	
  	
  |	
  	
  	...
Cloud	
  	
  
management	
  
chitecture	
  	
  
DISTRIBUTED	
  
POPS	
  

NETWORK	
  

USER	
  

HUB	
  POP	
  

Smart Phone
Web
Server
Tablet
Data
Bas...
?	
  

nc	
  	
  	
  |	
  	
  	
  Nov	
  12,	
  2013	
  	
  	
  |	
  	
  	
  CONFIDENTIAL	
  
ROGENEOUS	
  APPLICATIONS	
  

nc	
  	
  	
  |	
  	
  	
  Nov	
  12,	
  2013	
  	
  	
  |	
  	
  	
  CONFIDENTIAL	
  
ROGENEOUS	
  HARDWARE	
  

nc	
  	
  	
  |	
  	
  	
  Nov	
  12,	
  2013	
  	
  	
  |	
  	
  	
  CONFIDENTIAL	
  
GRAPHICALLY	
  DISTRIBUTED	
  

nc	
  	
  	
  |	
  	
  	
  Nov	
  12,	
  2013	
  	
  	
  |	
  	
  	
  CONFIDENTIAL	
  
 BALANCER	
  (SERVICE	
  MANAGER)	
  

nc	
  	
  	
  |	
  	
  	
  Nov	
  12,	
  2013	
  	
  	
  |	
  	
  	
  CONFIDENTIAL	...
TENT	
  DELIVERY	
  

nc	
  	
  	
  |	
  	
  	
  Nov	
  12,	
  2013	
  	
  	
  |	
  	
  	
  CONFIDENTIAL	
  
CATION	
  PUBLISHING	
  

nc	
  	
  	
  |	
  	
  	
  Nov	
  12,	
  2013	
  	
  	
  |	
  	
  	
  CONFIDENTIAL	
  
OMER	
  INTERFACE	
  

nc	
  	
  	
  |	
  	
  	
  Nov	
  12,	
  2013	
  	
  	
  |	
  	
  	
  CONFIDENTIAL	
  
ATIONAL	
  

nc	
  	
  	
  |	
  	
  	
  Nov	
  12,	
  2013	
  	
  	
  |	
  	
  	
  CONFIDENTIAL	
  
ER	
  AWARE	
  

In	
  The	
  Rack	
  
In	
  The	
  Data	
  Center	
  

nc	
  	
  	
  |	
  	
  	
  Nov	
  12,	
  2013	
  	...
ACCESS	
  -­‐	
  STREAMING	
  

nc	
  	
  	
  |	
  	
  	
  Nov	
  12,	
  2013	
  	
  	
  |	
  	
  	
  CONFIDENTIAL	
  
Game	
  Dev	
  	
  for
	
  
cloud
	
  
VE	
  VS	
  CLOUD	
  

fferent	
  distribuIon	
  mechanism	
  

proved	
  back-­‐end	
  connecIvity	
  

edictable	
  envir...
PRESSION	
  AND	
  QUALITY	
  

ginal	
  RGB	
  -­‐>	
  YUV	
  -­‐>	
  Compression	
  -­‐>	
  Lossy	
  Internet	
  -­‐>	
 ...
KEND	
  CONNECTIVITY	
  

The	
  game	
  is	
  running	
  in	
  the	
  data	
  center	
  

MulI-­‐player	
  synchronizaIon...
ERENT	
  DISTRIBUTION	
  MECHANISM	
  

Game	
  has	
  to	
  be	
  onboarded	
  on	
  CiiNOW	
  CDN	
  

nstantly	
  avail...
 USERS	
  AND	
  USE	
  CASES	
  

ere	
  are	
  ~250m	
  consoles	
  

ere	
  are	
  ~700m	
  broadband	
  connecIons	
  ...
LYTICS	
  

me	
  runs	
  in	
  the	
  data	
  center	
  

ery	
  user	
  acIon	
  can	
  be	
  tracked	
  

NOW	
  offers	...
AMD	
  	
  
CiiNOW	
  
&	
  CIINOW	
  COLLABORATION	
  	
  

nc	
  	
  	
  |	
  	
  	
  Nov	
  12,	
  2013	
  	
  	
  |	
  	
  	
  CONFIDENTIAL	
...
Case	
  	
  
studies	
  
STUDY	
  –	
  KOREA	
  TELEKOM	
  

Olleh	
  TV	
  is	
  Korea’s	
  #1	
  IPTV	
  service	
  

aunched	
  July,	
  2013	
 ...
STUDY	
  –	
  PUBLISHER+MSO	
  

aunched	
  gaming	
  trial	
  

Dual	
  Screen	
  –	
  iPad	
  as	
  controller	
  

Powe...
P	
  

ake	
  cloud	
  gaming	
  a	
  viable	
  business	
  

novaIve	
  cloud-­‐only	
  features	
  

siness	
  model	
  ...
AIMER	
  &	
  ATTRIBUTION	
  

maIon	
  presented	
  in	
  this	
  document	
  is	
  for	
  informaIonal	
  purposes	
  on...
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IS-4075, Optimizing Games for Maximum Performance and Graphic Fidelity, by Devendra Raut

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Presentation IS-4075, Optimizing Games for Maximum Performance and Graphic Fidelity, by Devendra Raut at the AMD Developer Summit (APU13) Nov. 11-13, 2013.

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Transcript of "IS-4075, Optimizing Games for Maximum Performance and Graphic Fidelity, by Devendra Raut"

  1. 1. DEVENDRA  RAU CO-­‐FOUNDER,  VP  EN CIINOW  I
  2. 2. UT  CIINOW   PlaAorm  for  streaming  interacIve  visual  applicaIons   25  employees  (20+  in  engineering)   ExperIse  –  Graphics,  Video,  Networks,  Windows,  Embedded  compuIng   Raised  $14.5  M     Deployed  at  Service  Providers  worldwide   nc      |      Nov  12,  2013      |      CONFIDENTIAL  
  3. 3. M   Ron  Haberman   CEO  &  Co-­‐Founder   (ex-­‐Alcatel-­‐Lucent,  Strategy,  PM)     Makarand  Dharmapurikar   CTO  &  Co-­‐Founder   (ex-­‐NVIDIA,  Graphics,  Video)   nc      |      Nov  12,  2013      |      CONFIDENTIAL   Devendra  Raut   VP  Engineering  &  Co-­‐Founder   (ex-­‐Alcatel-­‐Lucent,  SW  Dev,  Netw   Shay  Nahum   VP  Business  Development   (ex-­‐Alcatel-­‐Lucent,  Biz  Dev,  Strate  
  4. 4. N  =>  DESIGN  CONSTRAINTS   plicaIons  of  future  will  be     mple,  Secure,  Cloud  delivered   S  agnosIc,  Device  agnosIc   vailable  everywhere   mes  are  the  first  wave   w  to  scale  from  100s  of  servers  to  10s  of  millions  of  servers   vice  Dial  Tone:  Has  gone  Cliché     ut  it  has  to  mimic  Electricity  or  Water  supply   elf  correcIve,  self  healing  Real-­‐Time  InteracIve  PlaAorm!   nc      |      Nov  12,  2013      |      CONFIDENTIAL  
  5. 5. D  GAMING  DELIVERED   t  opImized   ofitable  at  $10/Month  end  user  pricing   ter  than  current  generaIon  console   rks  over  unreliable  public  Internet   able   usiness  case  and  technology  work  at  large  scale   nc      |      Nov  12,  2013      |      CONFIDENTIAL  
  6. 6. iNOW  SoluDon   DELIVERY SYSTEM   Asset Ingestion     NORTH  BOUND  INTERFACE     Seamless   connectivity to managements   systems Asset Distribution Asset Delivery Authentication Systems Billing and reporting systems   USER INTERFACE Customizable UI nc      |      Nov  12,  2013      |      CONFIDENTIAL   UI SDK Social Media Connectivity Gamer Features
  7. 7. ure Set ture  Set   Automated   Global   DistribuDon   SpectaDng   InnovaDve   Encoding   Specialized   Apps   Full  SSO   nc      |      Nov  12,  2013      |      CONFIDENTIAL   Voice  chat   Game  Assist   Zero  Touch   Onboarding   Smart  Power   Any   Hardware   Android   Controller   N-­‐Screen   AdapDve   Streaming   GFX   Streaming   Smart     Load-­‐Balancing   Facebook   social  Graph   MulD-­‐Player   Scene  specific   Help  
  8. 8. D  GAMING  COMPUTE  PIPELINE   nc      |      Nov  12,  2013      |      CONFIDENTIAL  
  9. 9. ING  CONSOLE   nc      |      Nov  12,  2013      |      CONFIDENTIAL  
  10. 10. ING  CONSOLE   nc      |      Nov  12,  2013      |      CONFIDENTIAL  
  11. 11. NCY  COMPARISON   nc      |      Nov  12,  2013      |      CONFIDENTIAL  
  12. 12. -­‐SPACE  SANDBOXING   nc      |      Nov  12,  2013      |      CONFIDENTIAL  
  13. 13. -­‐SPACE  SANDBOXING   nc      |      Nov  12,  2013      |      CONFIDENTIAL  
  14. 14. WORK  ADAPTATION   nc      |      Nov  12,  2013      |      CONFIDENTIAL  
  15. 15. WORK  ADAPTATION   nc      |      Nov  12,  2013      |      CONFIDENTIAL  
  16. 16. HICS  STREAMING   nc      |      Nov  12,  2013      |      CONFIDENTIAL  
  17. 17. VATIVE  VIDEO  ENCODING   10%-­‐30%  lower  bandwidth  AND  lower  compute!   nc      |      Nov  12,  2013      |      CONFIDENTIAL  
  18. 18. Cloud     management  
  19. 19. chitecture     DISTRIBUTED   POPS   NETWORK   USER   HUB  POP   Smart Phone Web Server Tablet Data Base PC Home Gateway Broadband Network Game Streamer 720p Video Stream (4-6 Mbps) Game Interaction Control Traffic (50-100Kbps) TV Set Top Box nc      |      Nov  12,  2013      |      CONFIDENTIAL   Virtualized Game Image Load Balancer Policy Data Base Gam Inge
  20. 20. ?   nc      |      Nov  12,  2013      |      CONFIDENTIAL  
  21. 21. ROGENEOUS  APPLICATIONS   nc      |      Nov  12,  2013      |      CONFIDENTIAL  
  22. 22. ROGENEOUS  HARDWARE   nc      |      Nov  12,  2013      |      CONFIDENTIAL  
  23. 23. GRAPHICALLY  DISTRIBUTED   nc      |      Nov  12,  2013      |      CONFIDENTIAL  
  24. 24.  BALANCER  (SERVICE  MANAGER)   nc      |      Nov  12,  2013      |      CONFIDENTIAL  
  25. 25. TENT  DELIVERY   nc      |      Nov  12,  2013      |      CONFIDENTIAL  
  26. 26. CATION  PUBLISHING   nc      |      Nov  12,  2013      |      CONFIDENTIAL  
  27. 27. OMER  INTERFACE   nc      |      Nov  12,  2013      |      CONFIDENTIAL  
  28. 28. ATIONAL   nc      |      Nov  12,  2013      |      CONFIDENTIAL  
  29. 29. ER  AWARE   In  The  Rack   In  The  Data  Center   nc      |      Nov  12,  2013      |      CONFIDENTIAL  
  30. 30. ACCESS  -­‐  STREAMING   nc      |      Nov  12,  2013      |      CONFIDENTIAL  
  31. 31. Game  Dev    for   cloud  
  32. 32. VE  VS  CLOUD   fferent  distribuIon  mechanism   proved  back-­‐end  connecIvity   edictable  environment   w  users  and  use  cases   alyIcs   nc      |      Nov  12,  2013      |      CONFIDENTIAL  
  33. 33. PRESSION  AND  QUALITY   ginal  RGB  -­‐>  YUV  -­‐>  Compression  -­‐>  Lossy  Internet  -­‐>  Decompression  -­‐>  YUV  -­‐>   B   mpression  efficiency  reduces  with     omplexity  of  the  scene   omplexity  of  moIon   NOW  handles  all  pieces  in  the  chain   w  you  can  help:   mages  should  be  as  natural-­‐looking  as  possible   upport  Highest  AA  possible   nc      |      Nov  12,  2013      |      CONFIDENTIAL  
  34. 34. KEND  CONNECTIVITY   The  game  is  running  in  the  data  center   MulI-­‐player  synchronizaIon  server  also  running  in  the  data  center   Typical  ping  Ime    <  1ms;  Typical  bandwidth  1  Gbps;  No  packet  loss.   Use  it!     ‒ Disable  all  latency  hiding,  packet  loss  miIgaIon  complexity   Goal:  MulIplayer  performance  will  be  bever  than  distributed  clients   ‒ 25%  bever  than  local  console   nc      |      Nov  12,  2013      |      CONFIDENTIAL  
  35. 35. ERENT  DISTRIBUTION  MECHANISM   Game  has  to  be  onboarded  on  CiiNOW  CDN   nstantly  available  worldwide  on  any  device   mpervious  to  piraIng   How  you  can  help:   ‒ Simplify  the  installaIon  process   ‒ Keep  user  save  data  to  <  100  MB   ‒ Simplify  patching/update  –  just  copy  files   Use  it!   ‒ Release  early   ‒ Patch  as  oxen  as  you  want   nc      |      Nov  12,  2013      |      CONFIDENTIAL  
  36. 36.  USERS  AND  USE  CASES   ere  are  ~250m  consoles   ere  are  ~700m  broadband  connecIons  (and  growing  fast)   lity  to  reach  a  very  different  audience   nsumers  can  now  play  games  on  mulIple  devices  (TV,  tablet,  etc.)   ploit  the  opportunity  and  consider:   upport  mulIple  input  -­‐  touch,  camera,  voice   0  x  user  experience   V  display  with  phone  as  a  controller   nc      |      Nov  12,  2013      |      CONFIDENTIAL  
  37. 37. LYTICS   me  runs  in  the  data  center   ery  user  acIon  can  be  tracked   NOW  offers  deep  staIsIcs  and  analyIcs   e  it!   est  features,  add-­‐ons  in  isolaIon   Measure  user  experience  directly  in  real-­‐Ime   nc      |      Nov  12,  2013      |      CONFIDENTIAL  
  38. 38. AMD     CiiNOW  
  39. 39. &  CIINOW  COLLABORATION     nc      |      Nov  12,  2013      |      CONFIDENTIAL  
  40. 40. Case     studies  
  41. 41. STUDY  –  KOREA  TELEKOM   Olleh  TV  is  Korea’s  #1  IPTV  service   aunched  July,  2013  under  KT  brand   ntegrated  with  TV  service   Concept  to  Service  in  3  months   The  lowest  latency  in  the  market   nc      |      Nov  12,  2013      |      CONFIDENTIAL  
  42. 42. STUDY  –  PUBLISHER+MSO   aunched  gaming  trial   Dual  Screen  –  iPad  as  controller   Powered  by  CiiNOW   nc      |      Nov  12,  2013      |      CONFIDENTIAL  
  43. 43. P   ake  cloud  gaming  a  viable  business   novaIve  cloud-­‐only  features   siness  model  flexibility   ady  to  power  your  cloud  gaming  soluIon   nded  Service  within    weeks!   nc      |      Nov  12,  2013      |      CONFIDENTIAL  
  44. 44. AIMER  &  ATTRIBUTION   maIon  presented  in  this  document  is  for  informaIonal  purposes  only  and  may  contain  technical  inaccuracies,  omissions  and  typographical  er maIon  contained  herein  is  subject  to  change  and  may  be  rendered  inaccurate  for  many  reasons,  including  but  not  limited  to  product  and  roa omponent  and  motherboard  version  changes,  new  model  and/or  product  releases,  product  differences  between  differing  manufacturers,  so BIOS  flashes,  firmware  upgrades,  or  the  like.  AMD  assumes  no  obligaIon  to  update  or  otherwise  correct  or  revise  this  informaIon.  However, he  right  to  revise  this  informaIon  and  to  make  changes  from  Ime  to  Ime  to  the  content  hereof  without  obligaIon  of  AMD  to  noIfy  any  per ions  or  changes.   KES  NO  REPRESENTATIONS  OR  WARRANTIES  WITH  RESPECT  TO  THE  CONTENTS  HEREOF  AND  ASSUMES  NO  RESPONSIBILITY  FOR  ANY   ACIES,  ERRORS  OR  OMISSIONS  THAT  MAY  APPEAR  IN  THIS  INFORMATION.   CIFICALLY  DISCLAIMS  ANY  IMPLIED  WARRANTIES  OF  MERCHANTABILITY  OR  FITNESS  FOR  ANY  PARTICULAR  PURPOSE.  IN  NO  EVENT  WILL  AMD  ANY  PERSON  FOR  ANY  DIRECT,  INDIRECT,  SPECIAL  OR  OTHER  CONSEQUENTIAL  DAMAGES  ARISING  FROM  THE  USE  OF  ANY  INFORMATION   ED  HEREIN,  EVEN  IF  AMD  IS  EXPRESSLY  ADVISED  OF  THE  POSSIBILITY  OF  SUCH  DAMAGES.   ION   dvanced  Micro  Devices,  Inc.  All  rights  reserved.  AMD,  the  AMD  Arrow  logo  and  combinaIons  thereof  are  trademarks  of  Advanced  Micro  Dev  United  States  and/or  other  jurisdicIons.    SPEC    is  a  registered  trademark  of  the  Standard  Performance  EvaluaIon  CorporaIon  (SPEC).  Other e  for  informaIonal  purposes  only  and  may  be  trademarks  of  their  respecIve  owners.   nc      |      Nov  12,  2013      |      CONFIDENTIAL  
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