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  • 1. MNI Indicators | Deutsche Börse Group London, 03 September 2013 MNI CHINA CONSUMER SENTIMENT EMBARGOED UNTIL 9.45 A.M. BEIJING TIME, 03 SEPTEMBER 2013 China Consumer Indicator Rises to 90.7 in August  Consumer Sentiment still below trend  Employment Indicator below 100 for the second consecutive month The MNI China consumer Indicator made a partial recovery to 90.7 in August, following the near 10% plunge in July which saw confidence fall to 87.8, the lowest since November 2011. The 3.3% rise between July and August left consumer sentiment below both the one year average of 93.3 and the series average of 95.1. Save for the July figure, the Consumer Indicator is at the lowest for nearly a year. July’s fall came on the back of a growing sense of economic gloom which dissipated somewhat in August. There was also more positive action from the government with the unveiling of a “mini-stimulus”, ending the perception that the authorities were not going to step in to boost economic growth. All five components which contribute to the China Consumer Indicator rose in August with Current Personal Finances leading the rise, having led the decline in July. Among the three major Tier 1 Cities, confidence increased in both Shanghai and Guangzhou, while Beijing posted a second consecutive drop, with confidence declining to the lowest since November 2011. After a sharp decline in July, consumer confidence in lower income households bounced back sharply in August while confidence in higher income households remained broadly unchanged. The Employment Indicator showed a small improvement in August after a sharp drop in July, but remained relatively low and just below the 100 level indicating respondents saw a worsening in the job market ahead. Commenting on the data, MNI Indicators Chief Economist Philip Uglow said, “Confidence picked up in August but is still lower than at the start of the year. Notably, the employment outlook remained at depressed levels with respondents still not seeing an improvement in the labour market over the next 12 months.” - ENDS - MediaRelease
  • 2. Page 2 MNI Indicators | Deutsche Börse Group MediaRelease For further information, please contact: Naomi Kim, Public Relations naomi.kim@deutsche-boerse.com +1 212 669 6459 Arno Castanet, Marketing arno.castanet@mni-indicators.com +44 (0)20 7862 7434 Editorial Content: Philip Uglow, Chief Economist, MNI Indicators Notes to Editors Please source all information to MNI Indicators. The MNI China Consumer Sentiment Survey is a wide ranging monthly survey of consumer confidence across eastern, central and western China. Data is collected through computer aided telephone interviews (CATI), with each interviewee selected randomly by computer. At least 1,000 interviews are conducted each month from 30 first, second and third tier cities. The survey adopts a similar methodology to the University of Michigan survey of U.S. consumer sentiment. The main MNI China Consumer Indicator is derived from five questions, two on current conditions and three on future expectations: 1) Current personal financial situation compared to a year ago 2) Current willingness to buy major household items 3) Personal financial situation one year from now 4) Overall business conditions one year from now 5) Overall business conditions for the next 5 years The China Consumer Indicated is based to April 2007 = 100 Indicators relating to specific questions in the report are diffusion indices with 100 representing a neutral level, meaning positive and negative answers are equal. Values above 100 indicate increasing positivity while values below show increasing negativity. About MNI Indicators MNI Indicators, part of Deutsche Börse Group, offers unique macro-economic data and insight to businesses and the investment community. We produce data and intelligence that is unbiased, pertinent and responsive. Our data moves markets. For more information, visit our website at www.mni-indicators.com.