Deutsche Börse Cloud Exchange - Presentation

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Deutsche Börse Cloud Exchange - Presentation

  1. 1. Deutsche Börse Cloud Exchange AG First vendor-neutral platform for IaaS cloud computing products June 2013
  2. 2. Deutsche Börse Cloud Exchange AG Deutsche Börse Cloud Exchange AG 1 What if Deutsche Börse AG standardised IaaS products and turned computing power and data storage into a commodity?
  3. 3. Agenda 1 The role of exchanges today Example: European Energy Exchange (EEX) 2 IaaS resources as an exchange-traded product 3 Deutsche Börse Cloud Exchange AG – offering and functional overview 4 Contact details Deutsche Börse Cloud Exchange AG 2
  4. 4. Electricity traded at the european energy exchange – the first artificial product that’s traded on international exchanges producer transformer consumer resource production resource refinement resource usage European Energy Exchange Why do market participants trade on an exchange instead of negotiating bilaterally? Electricity value chain Deutsche Börse Cloud Exchange AG 3
  5. 5. EEX serves as central trading intermediary…  standardised trading platform  central clearing intermediary  settlement processes  standardised products  neutral price determination  financial fulfilment  transparency  legal certainty  market surveillance Electricity traded on an exchange EEX As neutral intermediaries, exchanges provide standardised services, processes and products for trading. Deutsche Börse Cloud Exchange AG 4
  6. 6. … which connects all parties involved in the value chain.  price hedging  fungible commodity  availability  sales channel  fundraising opportunities  risk sharing / mitigation  future price indications EEX Electricity traded on an exchange – benefit examples Exchanges ensure market efficiency as sellers and buyers profit from strategic and infrastructural advantages. Deutsche Börse Cloud Exchange AG 5
  7. 7. Agenda 1 The role of exchanges today Example: European Energy Exchange (EEX) 2 IaaS resources as an exchange-traded product 3 Deutsche Börse Cloud Exchange AG – offering and functional overview 4 Contact details Deutsche Börse Cloud Exchange AG 6
  8. 8. Participants at Deutsche Börse Cloud Exchange cloud provider cloud broker cloud consumer resource production resource refinement resource usage Why would market participants want to trade on an marketplace instead of negotiating bilaterally? IaaS products value chain Deutsche Börse Cloud Exchange Deutsche Börse Cloud Exchange AG 7
  9. 9. Cloud Exchange standards:  products  legal  SLAs  settlement & monitoring Shorter time-to-market when trading via Deutsche Börse Cloud Exchange AG DBCEworkflow 1. admission requirements 2. neutral cloud architecture software setup Any seller is able to contract with any buyer and vice versa. on-demand resources contracting in less than 60 seconds bilateralworkflow old 1. RFI/ RFP 2. legal assessment 3. SLA establishment 4. monitoring non-neutral, non- portable high cost of sales / procurement (recurring) up to 1.5 years duration to close contract high monitoring costs new 3-6 months 3-6 months 3-6 months An IaaS resource Marketplace will simplify the existing bilateral workflow enormously. Deutsche Börse Cloud Exchange AG 8
  10. 10. Agenda 1 The role of exchanges today Example: European Energy Exchange (EEX) 2 IaaS resources as an exchange-traded product 3 Deutsche Börse Cloud Exchange AG – offering and functional overview 4 Contact details Deutsche Börse Cloud Exchange AG 9
  11. 11. Deutsche Börse Cloud Exchange AG covering full value chain trading settlement SLA surveillance admission financial fulfilment Cloud Management Software (Zimory manage) Cloud Management Software (Zimory connect) sell-side* buy-side* Overview of the Deutsche Börse Cloud Exchange cloud consumer cloud broker cloud consumercloud provider cloud brokercloud provider Deutsche Börse Cloud Exchange *Market roles defined as in NIST SP 500-292 Deutsche Börse Cloud Exchange AG 10
  12. 12. Modular product offering guarantees both flexible and standardised resource trading 1. Asset class storage compute 2. Parameter allocation model location of product  open end  fixed end  Frankfurt  London  … 3. Service level agreement SLA1 SLA2 SLA3  premium  high  medium Asset class Time parameter Service level agreement storage compute fixed end open end Location parameter location A … location A … SLA 1 SLA 2 SLA 3 SLA 1 SLA 2 SLA 3 fixed end open end Various combinations lead to different time-based contract offerings + + Deutsche Börse Cloud Exchange AG 11
  13. 13. Intuitive navigation bar enables quick access to all trading-relevant information, e.g. order book overview. View own orders sorted by sell and buy orders. The order book detail view lists all buy and sell orders placed for a specific contract. Trading cloud capacities as easy as online banking Example for Cloud Exchange trading GUI – order book / orders / trades Each successfully matched order is considered a trade. Own Trades allows you to see trade details such as execution price. Deutsche Börse Cloud Exchange AG 12
  14. 14. Major project milestones and outlook 1. spot market 2. derivatives market Launch planned early 2014 Launch planned in 2015 marketpenetration  immediate delivery of capacities  physical settlement  flexible allocation of capacities  spot pricing  short-term disposition  referenced price  delivery of capacities on agreed date  physical or cash settlement  hedging of future demand  future price indication  risk management  speculation Milestones Roadmap for DBCE market with trades sold for cash and (almost) immediate delivery market with gap between trading and delivery, used to hedge future demand Q2 2013 Q3 2013 10 2012 Q1 2014 Q1 2013 Project kick-off Prototype available Simulation environment ready Product specifications finalized Go live spot market  Q4 2013 Testing phase finished Q2 2013 DBCE AG founded Deutsche Börse Cloud Exchange AG 13
  15. 15. Agenda 1 The role of exchanges today Example: European Energy Exchange (EEX) 2 IaaS resources as an exchange-traded product 3 Deutsche Börse Cloud Exchange AG – offering and functional overview 4 Contact details Deutsche Börse Cloud Exchange AG 14
  16. 16. Deutsche Börse Cloud Exchange Contact details Sebastian Zilch Head of Business Development Deutsche Börse Cloud Exchange AG Mergenthalerallee 55-59 65760 Eschborn Germany Phone +49-(0) 6196-204 84 - 19 Fax +49-(0) 6196-204 84 - 20 E-Mail sebastian.zilch@dbcloudexchange.com
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