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Designing
Information
  By Peter “Deuce” Bradshaw
sh aw
               Brad  w
        c e”
       eu a     w La
     “D h
   er ds
Pet
 B ra
@
Iw ant to begin by sharing my
     train of thought...
When I s
                  tarted ta
        grandpa            king pho
                always r           tos, my
                          eminded
                                   me to...




Pay Attention to
Composition!
S o I c he c ked out a lesson by
                           Jason Manley        of ConceptArt.org
                               (it was o    n sale at the time)




http://theartdepartment.org/downloads/jason-manley-composition
I learn
         ed tha
Great          t
       pictur
              es
      are
Imme
       rsive
It’s no
                                                                      t only
                                                                about
                                                                       the
                                                               Conte
     Lego thr
              iller?
                               How did
                                         he join t
                                                                      nt...
                                                     hem?




Wonder                         Restagi
       if  he’s kni                    ng of “A             How’d h
                   tting                        merican             e   get hom
      for gran                        Beauty”                                     eless?
               ny                              ?




Is this V                    Are troo                         Did Sol
         ader ’s c                    pers in a                       o get tri
                  ampaig     ‘V’ more           Flying                          gger
         picture?        n            aerodyn                   happy a
                                                amic?                    gain?
...But
                                    also th
                                Desig       e
              Repetiti
                                      n.
 Rhythm                 on




 Variatio     Econom
          n         y             Unity




                             Movem
                                        ent &
Emphas        Balance        C o n t in u
      is                                  ity
Wher
        e is yo
eye dr         ur
       awn a
  why i        nd
pulled    s it
       there?
Wher
                                     e is yo
                             eye dr         ur
                                    awn a
                               why i        nd
              Repetiti       pulled    s it
 Rhythm                 on
                                    there?



 Variatio     Econom
          n         y              Unity




                              Movem
                                         ent &
Emphas        Balance         C o n t in u
      is                                   ity
SO.....
         While sitting thr ough a Trusts &
         Estates lectur e, I started feeling
                     annoyed.


Because I was being hit in the
   face with information



        And then an an
                         alogy happened
                                        ...
I started th inking of the
presentation of  information in
terms  of Design an   d Water...
One S
Splashing   Pressu
                     tream,
                  re on O
               Eleme      ne
                      nt
Multi
                ple St
Spraying    Pressu     reams
                            ,
                    re on
            Multi
                   ple
            Eleme
                   nts
ol of Info,
 Po
         Pres sure
Enough
          Elem  ent
on Each




 Immersive
“ Great

   pictur
     Imme
         presen
     are lik
                  tation
              e great
          es. The
             rsive
                   y’re
                         s


  becaus
          e they
been d            ’ve
       esigne
               d well
                      .
By us  ing Design w  e can make
pre sentations more Immersive
ashing
   Spl
                     Spraying

                    Are   You
               H ow
                        ing? .
                   sent elivery
                Pre out d
                Think ab
                          ut De sign.
Immersin        Thi nk abo
        g
Let’s t alk about Design in more detail...
    Repetition
         Economy
            Variation
                 Balance
                  Continuity
                        Movement
                            Rhythm
                                   Unity
Repea
                               t elem
                          to emp     ents
                                 hasize
                       their i
                              mport
                                    ance




              People search for patterns.
             Make repetition of important
Repetition        points a pattern.
Not th
                is kind
           Econo        of
                   my




Economy
Remov
                                   e
                        unnec
                              essary
                        elemen
                               ts to
                     create
                            empha
                                   sis




           Leaving only the essentials,
          ensures the audience won’t be
           overloaded with more than
Economy          they can retain.
Repea
                         elemen      ted
                                ts sho
                           have m       uld
                                   inor
                           variat
                                  ion

            Variation




                  Variation helps create a
                 sense of Movement, even
Variation         where there is repetition
Audie
             Knownce
                       st
                    whafixat
             onspoi
               i usnfts t  info
                              e
                    e ul to t
                          ha
            yourre ov
                a a
                   udienc
                      er
             empha         e.
                    sized




          Give equal emphasis
              to points of
Balance    equal importance
a   ntfo
            tein
          hm
        wle o
 n   w
   och e ul t
KEa sef to
        uads ence.
    is le di
          au ext
      utrhe n
  yo




                      Elements lead to each
                        other, rather than
                        creating hard-to-
 Continuity               follow leaps
ful of
     ind
 e m ed and
B
    rs pe
you     gr ess
    p ro




                  Movement can establish
                   Emphasis & Balance.
                   The more time spent
Movement          on an element, the more
                   important it appears.
pac ing,
Vary
    ming , and
 ti
      nsit ions
   tra
          elem ents
bet ween




                       Rhythm ensures that your
                      audience isn’t bored. A bored
  Rhythm              Audience can’t be immersed
                          in your information
All the elements working
          together to make the
Unity    presentation effective
So those are the elements of D
                                            esign...


 Was that information I mmersive?
         (I’m going to assume you said “Yes”)



     Let’s look at what I’ve done...
Designing Information: Making it Immersive
top ic
               of  the
      ti ti on          orn er
Re pe             leftc
      eb  ot tom
in th
right
                       ottom
               in th eb        topic
     et iti on           tt he
R ep           ion a bou
          rm at
 o finfo
en ts
            ofe lem
   n om  y          slide
Eco           e ach
     or ds on
 & w
oft  he
   ar iation           ts
V             lem  en
      be rofe
n um            lid e,
       ne ac hs           es
     o           nd  siz
        me nt ,a
 pl ace
trong emph   asis on
  Bal ance s
                 weig ht of info on
ce nter image &
           ottom for st ability
      the b
Con  tinuity sim ilar size,
    shape an d style of
 elements on   each slide
Movem
          ent from
to botto                center i
        m-left t                mage,
                 itle, to i
                           nfo stick
                                    ies
nt he
                         ase do
                 des isb          slide
       m  of sli         one  ach
R hy th          pla ced
         f in fo
    un to
amo
Unity of all element
                     s AND the
    elements of Design
Designing Information: Making it Immersive
But what about verbal  or other
     styles of teaching?
These Design ele ments still apply!!

 Repetition
      Economy
         Variation
              Balance
               Continuity
                     Movement
                         Rhythm
                                Unity
These Design elements still apply!!

Repetition
Economy
Variation
                 Repeat important points and
 Balance          bring the presentation 360,
Continuity           back to the beginning
                      whenever possible
Movement
 Rhythm
  Unity
These Design elements still apply!!

Repetition
Economy
Variation        Simplify not only the amount
 Balance         of information you’re telling
                  people, but also the amount
Continuity         and level of the WORDS
Movement                 you’re using.
 Rhythm
  Unity
These Design elements still apply!!

Repetition
Economy
Variation       Vary not only the tone of your
                voice but your body language.
 Balance            You don’t have to be a
Continuity      Muppet, but make big gestures
                       and speak loudly
Movement               for major points.
 Rhythm
  Unity
These Design elements still apply!!

Repetition
Economy
Variation       Make sure that you don’t pack
                 in all the information in one
 Balance        place. Think about where your
Continuity        major points balance them
                     against minor points
Movement                 and discussion.
 Rhythm
  Unity
These Design elements still apply!!

Repetition
Economy
Variation        Points should flow from one
                  speaking point to the next.
 Balance        Jumping quickly from topic to
Continuity       topic creates a jerky feel that
                 will give listeners whiplash.
Movement           GOOD TRANSITIONS!
 Rhythm
  Unity
These Design elements still apply!!

Repetition
Economy
Variation          Don’t waste your listeners
                 time. Pack in the information,
 Balance         but use economy, balance and
Continuity        continuity to keep listeners’
                         attention and
Movement            don’t overwhelm them.
 Rhythm
  Unity
These Design elements still apply!!

Repetition
Economy
Variation        Think about a piece of music.
 Balance        It needs to change tempos and
                    rhythms to express more
Continuity        emotion. You should do the
Movement              same while speaking.
 Rhythm
  Unity
These Design elements still apply!!

Repetition
Economy
Variation            Finally, Unity will bring
 Balance          everything together. It’s not
                   just about one point to the
Continuity          next, but rather about the
Movement        experience that you’re creating.
 Rhythm
  Unity
...So....
All of this...
These Design elements still apply!!

Repetition
Economy
Variation
 Balance            ...and all
Continuity
Movement
                    of this...
 Rhythm
  Unity
...come s together to...
Make It
Immersive
Photo Bibliography:
Slide 1, 41: seanmcgrath, http://www.flickr.com/photos/mcgraths/3461327826/
Slides 2, 4, 5, 11, 16: Peter “Deuce” Bradshaw, trumpete3, http://www.flickr.com/
photos/trumpete3
Slides 6 - 10: Mike Stimpson, Balakov, http://www.flickr.com/photos/balakov
Slides 11, 13, 18: Cayusa, http://www.flickr.com/photos/cayusa/2415129624/
Slides 11, 14, 18: _Wiedz, http://www.flickr.com/photos/awiederhoeft/2640405129/in/
pool-70864224@N00
Slide 15, 18: Sandor Weisz, santheo, http://www.flickr.com/photos/santheo/531632789/
Slide 20, 30-40: greenchartreuse, http://www.flickr.com/photos/greenchartreuse/
1160597231/
Slide 22, 30-40: Andreas Levers, 96dpi, http://www.flickr.com/photos/96dpi/
4032198061/
Slide 23, 30-40: Edson Hong, http://www.flickr.com/photos/edsonhong1/5242124138/
Slide 24, 30-40: garryknight, http://www.flickr.com/photos/garryknight/2477064586/
Slide 25, 30-40: xeeliz, http://www.flickr.com/photos/xeeliz/153916908/
Slide 26, 30-40: .Timbo., http://www.flickr.com/photos/tim_peters/4987181187/
Slide 27, 30-40: BdwayDiva1, http://www.flickr.com/photos/bdwaydiva1/2306372642/
Slide 28, 30-40: West Point Public Affairs, http://www.flickr.com/photos/west_point/
5629842204/in/photostream/
Stickies: http://www.fuzzimo.com/free-vector-post-it-notes-push-pins
Also...
 All photos for this project were found on Flickr.
I do not have, nor do I claim to have any rights to
             use these photos beyond
           those given by their licenses.


                 Accordingly:

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Designing Information: Making it Immersive

  • 1. Designing Information By Peter “Deuce” Bradshaw
  • 2. sh aw Brad w c e” eu a w La “D h er ds Pet B ra @
  • 3. Iw ant to begin by sharing my train of thought...
  • 4. When I s tarted ta grandpa king pho always r tos, my eminded me to... Pay Attention to Composition!
  • 5. S o I c he c ked out a lesson by Jason Manley of ConceptArt.org (it was o n sale at the time) http://theartdepartment.org/downloads/jason-manley-composition
  • 6. I learn ed tha Great t pictur es are Imme rsive
  • 7. It’s no t only about the Conte Lego thr iller? How did he join t nt... hem? Wonder Restagi if he’s kni ng of “A How’d h tting merican e get hom for gran Beauty” eless? ny ? Is this V Are troo Did Sol ader ’s c pers in a o get tri ampaig ‘V’ more Flying gger picture? n aerodyn happy a amic? gain?
  • 8. ...But also th Desig e Repetiti n. Rhythm on Variatio Econom n y Unity Movem ent & Emphas Balance C o n t in u is ity
  • 9. Wher e is yo eye dr ur awn a why i nd pulled s it there?
  • 10. Wher e is yo eye dr ur awn a why i nd Repetiti pulled s it Rhythm on there? Variatio Econom n y Unity Movem ent & Emphas Balance C o n t in u is ity
  • 11. SO..... While sitting thr ough a Trusts & Estates lectur e, I started feeling annoyed. Because I was being hit in the face with information And then an an alogy happened ...
  • 12. I started th inking of the presentation of information in terms of Design an d Water...
  • 13. One S Splashing Pressu tream, re on O Eleme ne nt
  • 14. Multi ple St Spraying Pressu reams , re on Multi ple Eleme nts
  • 15. ol of Info, Po Pres sure Enough Elem ent on Each Immersive
  • 16. “ Great pictur Imme presen are lik tation e great es. The rsive y’re s becaus e they been d ’ve esigne d well .
  • 17. By us ing Design w e can make pre sentations more Immersive
  • 18. ashing Spl Spraying Are You H ow ing? . sent elivery Pre out d Think ab ut De sign. Immersin Thi nk abo g
  • 19. Let’s t alk about Design in more detail... Repetition Economy Variation Balance Continuity Movement Rhythm Unity
  • 20. Repea t elem to emp ents hasize their i mport ance People search for patterns. Make repetition of important Repetition points a pattern.
  • 21. Not th is kind Econo of my Economy
  • 22. Remov e unnec essary elemen ts to create empha sis Leaving only the essentials, ensures the audience won’t be overloaded with more than Economy they can retain.
  • 23. Repea elemen ted ts sho have m uld inor variat ion Variation Variation helps create a sense of Movement, even Variation where there is repetition
  • 24. Audie Knownce st whafixat onspoi i usnfts t info e e ul to t ha yourre ov a a udienc er empha e. sized Give equal emphasis to points of Balance equal importance
  • 25. a ntfo tein hm wle o n w och e ul t KEa sef to uads ence. is le di au ext utrhe n yo Elements lead to each other, rather than creating hard-to- Continuity follow leaps
  • 26. ful of ind e m ed and B rs pe you gr ess p ro Movement can establish Emphasis & Balance. The more time spent Movement on an element, the more important it appears.
  • 27. pac ing, Vary ming , and ti nsit ions tra elem ents bet ween Rhythm ensures that your audience isn’t bored. A bored Rhythm Audience can’t be immersed in your information
  • 28. All the elements working together to make the Unity presentation effective
  • 29. So those are the elements of D esign... Was that information I mmersive? (I’m going to assume you said “Yes”) Let’s look at what I’ve done...
  • 31. top ic of the ti ti on orn er Re pe leftc eb ot tom in th
  • 32. right ottom in th eb topic et iti on tt he R ep ion a bou rm at o finfo
  • 33. en ts ofe lem n om y slide Eco e ach or ds on & w
  • 34. oft he ar iation ts V lem en be rofe n um lid e, ne ac hs es o nd siz me nt ,a pl ace
  • 35. trong emph asis on Bal ance s weig ht of info on ce nter image & ottom for st ability the b
  • 36. Con tinuity sim ilar size, shape an d style of elements on each slide
  • 37. Movem ent from to botto center i m-left t mage, itle, to i nfo stick ies
  • 38. nt he ase do des isb slide m of sli one ach R hy th pla ced f in fo un to amo
  • 39. Unity of all element s AND the elements of Design
  • 41. But what about verbal or other styles of teaching?
  • 42. These Design ele ments still apply!! Repetition Economy Variation Balance Continuity Movement Rhythm Unity
  • 43. These Design elements still apply!! Repetition Economy Variation Repeat important points and Balance bring the presentation 360, Continuity back to the beginning whenever possible Movement Rhythm Unity
  • 44. These Design elements still apply!! Repetition Economy Variation Simplify not only the amount Balance of information you’re telling people, but also the amount Continuity and level of the WORDS Movement you’re using. Rhythm Unity
  • 45. These Design elements still apply!! Repetition Economy Variation Vary not only the tone of your voice but your body language. Balance You don’t have to be a Continuity Muppet, but make big gestures and speak loudly Movement for major points. Rhythm Unity
  • 46. These Design elements still apply!! Repetition Economy Variation Make sure that you don’t pack in all the information in one Balance place. Think about where your Continuity major points balance them against minor points Movement and discussion. Rhythm Unity
  • 47. These Design elements still apply!! Repetition Economy Variation Points should flow from one speaking point to the next. Balance Jumping quickly from topic to Continuity topic creates a jerky feel that will give listeners whiplash. Movement GOOD TRANSITIONS! Rhythm Unity
  • 48. These Design elements still apply!! Repetition Economy Variation Don’t waste your listeners time. Pack in the information, Balance but use economy, balance and Continuity continuity to keep listeners’ attention and Movement don’t overwhelm them. Rhythm Unity
  • 49. These Design elements still apply!! Repetition Economy Variation Think about a piece of music. Balance It needs to change tempos and rhythms to express more Continuity emotion. You should do the Movement same while speaking. Rhythm Unity
  • 50. These Design elements still apply!! Repetition Economy Variation Finally, Unity will bring Balance everything together. It’s not just about one point to the Continuity next, but rather about the Movement experience that you’re creating. Rhythm Unity
  • 53. These Design elements still apply!! Repetition Economy Variation Balance ...and all Continuity Movement of this... Rhythm Unity
  • 56. Photo Bibliography: Slide 1, 41: seanmcgrath, http://www.flickr.com/photos/mcgraths/3461327826/ Slides 2, 4, 5, 11, 16: Peter “Deuce” Bradshaw, trumpete3, http://www.flickr.com/ photos/trumpete3 Slides 6 - 10: Mike Stimpson, Balakov, http://www.flickr.com/photos/balakov Slides 11, 13, 18: Cayusa, http://www.flickr.com/photos/cayusa/2415129624/ Slides 11, 14, 18: _Wiedz, http://www.flickr.com/photos/awiederhoeft/2640405129/in/ pool-70864224@N00 Slide 15, 18: Sandor Weisz, santheo, http://www.flickr.com/photos/santheo/531632789/ Slide 20, 30-40: greenchartreuse, http://www.flickr.com/photos/greenchartreuse/ 1160597231/ Slide 22, 30-40: Andreas Levers, 96dpi, http://www.flickr.com/photos/96dpi/ 4032198061/ Slide 23, 30-40: Edson Hong, http://www.flickr.com/photos/edsonhong1/5242124138/ Slide 24, 30-40: garryknight, http://www.flickr.com/photos/garryknight/2477064586/ Slide 25, 30-40: xeeliz, http://www.flickr.com/photos/xeeliz/153916908/ Slide 26, 30-40: .Timbo., http://www.flickr.com/photos/tim_peters/4987181187/ Slide 27, 30-40: BdwayDiva1, http://www.flickr.com/photos/bdwaydiva1/2306372642/ Slide 28, 30-40: West Point Public Affairs, http://www.flickr.com/photos/west_point/ 5629842204/in/photostream/ Stickies: http://www.fuzzimo.com/free-vector-post-it-notes-push-pins
  • 57. Also... All photos for this project were found on Flickr. I do not have, nor do I claim to have any rights to use these photos beyond those given by their licenses. Accordingly: