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Video is the ultimate medium for reaching an audience of 100, 500, or even thousands. What makes a video good, bad, or successful? Is it the message, the overall cost, the quality, or a combination? Whether you're a beginner or have experience in the making of a video, this presentation provides valuable information into the production process, how to select a company, and where and how to seek cost cutting techniques—without sacrificing quality. Get insight into industry techniques; solutions to challenges; and useful tools for producing a cost-effective, quality video for your next meeting, convention, or trade show.