Design a Novel, Practical & Versatile small-packaging design concept for the value conscious consumer in rural and urban India.
Challenge Existing Solutions Like Sachets, Blister packs and their variants
Innovate with afresh perspective to packaging design
Usable, Versatile Multi Use High on visibility Practical and Easy to manufacture
What are we NOT looking for? Or anything that’s available in the market
Where do we want you to innovate?
For the Consumer AESTHETICS COMMUNICATION CONVENIENCE
For the Retailer BEAUTY IN SHOP CONVENIENCE OF STORAGE CONVENIENCE OF DISPLAY
For First Impact
For Cost MATERIALS PROCESSES SYSTEMS
For the Bottom of the Pyramid Apply design thinking on products and systems
How to submit your designs?
Email your submissions to email@example.com Weave a storyaround your concept. Sell us the story on a presentation (ppt or pdf formats only) Create your presentations on a 10” by 7.5” sheet (PDF) Feel free to add videos, mood boards and evolution sketches Limit your file size to 10Mb (post us video links, don't embed them)
How will your entries be judged?
The suggested solution for small size packaging (2 – 20 gms) needs to be novel and new tothe Indian consumers with a potential to disrupt existing small size packaging, such as, sachets
The packaging solution provided should be unique and innovative without being similar to sachets/ blister packs etc available in the market
Affordability The cost of the materials and the potential manufacturability should enable this packagingsolution to be very cost effective.
Support for multiple usages – not just a single “use & throw”. (approx 3 to 7 uses of product)
Intuitive Ease of use
Suitability for rural kirana store environment and in-store visibility
Focus on multiple content types such as powder, liquid, gel, cream etc. (separate ideas welcome for each content type)
What do you stand to win?
Rs 100000 for the winning entry Rs 75000 for the first runner up Rs 50000 for the second runner up The Jury’s decision will be final and binding
Get Inspired !! By mother nature …
Get Inspired !! Things you eat …
Get Inspired !! Existing innovations…
Get Inspired !! Packaging worldwide…
FAQs Submission format? Print resolution PDF on A4 sheets. No. of entries? As many Deadline? July 20, 2011 Hardcopy? Only soft copy to be mailed Eligibility? Need to be a student in India