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Packinnova 2011
 

Packinnova 2011

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    Packinnova 2011 Packinnova 2011 Presentation Transcript

    • Design
      a Novel, Practical & Versatile
      small-packaging design concept
      for the value conscious consumer
      in rural and urban India.
    • Challenge Existing Solutions
      Like
      Sachets,
      Blister packs
      and their variants
    • Innovate
      with afresh perspective to
      packaging design
    • Usable,
      Versatile
      Multi Use High on visibility
      Practical and
      Easy to manufacture
    • What are we NOT looking for?
      Or anything that’s available in the market
    • Where do we want you to innovate?
    • For the Consumer
      AESTHETICS
      COMMUNICATION
      CONVENIENCE
    • For the Retailer
      BEAUTY
      IN SHOP
      CONVENIENCE OF STORAGE
      CONVENIENCE OF DISPLAY
    • For
      First Impact
    • For
      Cost
      MATERIALS
      PROCESSES
      SYSTEMS
    • For the
      Bottom of the Pyramid
      Apply
      design thinking
      on
      products
      and
      systems
    • How to submit your designs?
    • Email your submissions to packinnova@desmania.com
      Weave a storyaround your concept.
      Sell us the story on a presentation (ppt or pdf formats only)
      Create your presentations on a 10” by 7.5” sheet (PDF)
      Feel free to add videos, mood boards and evolution sketches
      Limit your file size to 10Mb (post us video links, don't embed them)
    • How will your entries be judged?
    • Novelty
      • The suggested solution for small size packaging (2 – 20 gms) needs to be novel and new tothe Indian consumers with a potential to disrupt existing small size packaging, such as, sachets
      • The packaging solution provided should be unique and innovative without being similar to sachets/ blister packs etc available in the market
       
       
    • Affordability
      The cost of the materials and the potential manufacturability should enable this packagingsolution to be very cost effective.
    • Functional Efficiency
      • Support for multiple usages – not just a single “use & throw”. (approx 3 to 7 uses of product)
      • Intuitive Ease of use
      • Suitability for rural kirana store environment and in-store visibility
      • Focus on multiple content types such as powder, liquid, gel, cream etc. (separate ideas welcome for each content type)
    • What do you stand to win?
    • Rs 100000 for the winning entry
      Rs 75000 for the first runner up
      Rs 50000 for the second runner up
      The Jury’s decision will be final and binding
    • Get Inspired !!
      By mother nature …
    • Get Inspired !!
      Things you eat …
    • Get Inspired !!
      Existing innovations…
    • Get Inspired !!
      Packaging worldwide…
    • FAQs
      Submission format?
      Print resolution PDF on A4 sheets.
      No. of entries?
      As many
      Deadline?
      July 20, 2011
      Hardcopy?
      Only soft copy to be mailed
      Eligibility?
      Need to be a student in India
    • www.packinnova.inGood Luck!