Packinnova 2011

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Packinnova 2011

  1. 1.
  2. 2. Design<br />a Novel, Practical & Versatile <br />small-packaging design concept <br />for the value conscious consumer<br /> in rural and urban India.<br />
  3. 3. Challenge Existing Solutions<br />Like <br />Sachets,<br />Blister packs <br />and their variants<br />
  4. 4. Innovate <br />with afresh perspective to <br />packaging design<br />
  5. 5. Usable, <br />Versatile <br />Multi Use High on visibility <br />Practical and<br />Easy to manufacture<br />
  6. 6. What are we NOT looking for?<br />Or anything that’s available in the market<br />
  7. 7. Where do we want you to innovate?<br />
  8. 8. For the Consumer<br />AESTHETICS<br />COMMUNICATION<br />CONVENIENCE<br />
  9. 9. For the Retailer<br />BEAUTY<br />IN SHOP<br />CONVENIENCE OF STORAGE<br />CONVENIENCE OF DISPLAY<br />
  10. 10. For <br />First Impact<br />
  11. 11. For <br />Cost<br />MATERIALS<br />PROCESSES<br />SYSTEMS<br />
  12. 12. For the <br />Bottom of the Pyramid<br />Apply <br />design thinking<br />on <br />products <br />and <br />systems<br />
  13. 13. How to submit your designs?<br />
  14. 14. Email your submissions to packinnova@desmania.com<br />Weave a storyaround your concept. <br />Sell us the story on a presentation (ppt or pdf formats only)<br />Create your presentations on a 10” by 7.5” sheet (PDF)<br />Feel free to add videos, mood boards and evolution sketches<br />Limit your file size to 10Mb (post us video links, don't embed them)<br />
  15. 15. How will your entries be judged?<br />
  16. 16. Novelty<br /><ul><li> The suggested solution for small size packaging (2 – 20 gms) needs to be novel and new tothe Indian consumers with a potential to disrupt existing small size packaging, such as, sachets
  17. 17. The packaging solution provided should be unique and innovative without being similar to sachets/ blister packs etc available in the market </li></ul> <br /> <br />
  18. 18. Affordability<br />The cost of the materials and the potential manufacturability should enable this packagingsolution to be very cost effective.<br />
  19. 19. Functional Efficiency<br /><ul><li> Support for multiple usages – not just a single “use & throw”. (approx 3 to 7 uses of product)
  20. 20. Intuitive Ease of use
  21. 21. Suitability for rural kirana store environment and in-store visibility
  22. 22. Focus on multiple content types such as powder, liquid, gel, cream etc. (separate ideas welcome for each content type)</li></li></ul><li>What do you stand to win?<br />
  23. 23. Rs 100000 for the winning entry<br />Rs 75000 for the first runner up<br />Rs 50000 for the second runner up<br />The Jury’s decision will be final and binding<br />
  24. 24. Get Inspired !!<br />By mother nature …<br />
  25. 25. Get Inspired !!<br />Things you eat …<br />
  26. 26. Get Inspired !!<br />Existing innovations…<br />
  27. 27. Get Inspired !!<br />Packaging worldwide…<br />
  28. 28. FAQs<br />Submission format? <br />Print resolution PDF on A4 sheets.<br />No. of entries?<br />As many<br />Deadline?<br />July 20, 2011<br />Hardcopy?<br />Only soft copy to be mailed<br />Eligibility?<br />Need to be a student in India<br />
  29. 29. www.packinnova.inGood Luck!<br />
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