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The Undeniable Authority of the Social Customer

by on Jul 15, 2013

  • 191,056 views

The dawn of the digital age, along with the explosive growth of social media, has forced the evolution of the buying cycle. With it came the rise of a new customer—one that has been known to shaken ...

The dawn of the digital age, along with the explosive growth of social media, has forced the evolution of the buying cycle. With it came the rise of a new customer—one that has been known to shaken even the most respected of brands. Today we know this new entity of business as none other than the “Social Customer.”

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http://blog.hubspot.com 106863
http://blogs.salesforce.com 9538
http://dev.pocketapp.co.uk 5100
http://jpe.pocketapp.co.uk 2259
http://www.marketingprofs.com 942
http://localhost 773
http://www.desk.com 677
http://www.scoop.it 667
http://cloud.feedly.com 645
http://beta.gik.vn 421
http://thehub.spafuturethinking.com 296
https://twitter.com 228
http://www.smartsheet.com 199
http://www.columnfivemedia.com 192
http://lonewolflibrarian.wordpress.com 191
http://confluence.es.dupont.com 150
http://www.nexgenonlinesolutions.com 141
http://www.innovationexcellence.com 134
http://m.marketingprofs.com 131
http://nexgenonlinesolutions.com 115
http://thinkbeta.com 97
http://www.bluewiremedia.com.au 90
http://powerofinternet.tumblr.com 84
https://www.rebelmouse.com 50
http://deveditor.codiki.com 49
http://veepopat.ca 48
http://voodoobunny.es 46
https://www.google.com 44
http://presspage 41
http://www.master-your-business.com 37
http://mj89sp3sau2k7lj1eg3k40hkeppguj6j-a-sites-opensocial.googleusercontent.com 34
http://blogs.iod.com 33
http://translate.googleusercontent.com 33
http://www.reclamepraat.nl 32
http://columnfive.mytinder.com 30
http://b.cmii.ru 29
http://feeds.smartsheet.com 28
http://www.feedspot.com 28
http://digg.com 28
http://future.cogoweb.com 27
http://wom2014.fujitsu.corpex-kunden.de 27
http://www.veepopat.ca 27
http://www.bmibrasil.com.br 27
http://gapmuse.com 26
http://tribeqa.com 25
http://plus.url.google.com 24
http://www.weebly.com 24
http://v.vipecloud.com 24
http://webcache.googleusercontent.com 23
http://www.thefreshandonly.com 22
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  • tillisonconsulting Mark Tillison at Mark Tillison @EnVeritasGroup tough to monitor all things at all times, particularly for small brands/teams/budgets, don't you think? 8 months ago
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  • federicobitonio Federico Bitonio at DILG Thanks, opens areas to explore! 8 months ago
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  • Dishy11 Dishy11 Thanks for sharing..... very interesting.... 8 months ago
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  • Desk Desk at Desk @EddiePrentice Hey Eddie, the sources are listed on slide 20 but there are more specific source links with this blog post: http://blogs.salesforce.com/company/2013/07/the-social-customer.html 8 months ago
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  • EddiePrentice Eddie Prentice A good presentation which would be made more credible by quoting the source of your data. Can we have this please. 8 months ago
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  • ovenheizung Nicky Szmala, Digital Director at OgilvyAction Would be great to share the source for the stats as well as study method (are these global numbers or US-only)? Thanks! 8 months ago
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  • JohnGLeen John G. Leen Interesting and further validation of the power of social media and marketing. 8 months ago
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  • EnVeritasGroup EnVeritasGroup at EnVeritas Group Great stats. I'm of the school that even a bad review can be turned into good as long as your are monitoring diligently. If you respond to a bad review, it shows that you care about your clients / customers and are actively seeking to rectify the situation. However, if you DO NOT respond, watch out! People that see that bad review are likely going to head over to your competitor to do business. Whether you want to believe it or not, you are losing customers because of bad social reviews. So keep track of them and make sure you are on top of things. 9 months ago
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  • sme000tana sme000tana fantastic work - thanks for sharing 9 months ago
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  • amitnanda SEO Guy, Quality Executive Good and Useful Presentation. 9 months ago
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The Undeniable Authority of the Social Customer The Undeniable Authority of the Social Customer Presentation Transcript