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  • 1. Chelsea Monahan Owen Moore Suzie Morgan Nicole Prague Kate Rosinski
  • 2. What is LinkedIn?
    • Interconnected network of experienced professionals
    • 2002 - Reid Hoffman2003 - Founded by Reid and 4 others
    • 2005 - Created first premium service called Linkedin Jobs
    • 2007 - Partners with Amazon, Twitter, Wordpress and others
    • 2009 - Launched GradGuide
    • 2010 - 60 million members, 480 employees
  • 3. About LinkedIn
    • Personal profile
      • past and present employment
    • Create your network
      • add people you know
      • - connect with others through contacts
    • Interactive
      • - exchange ideas, give and receive feedback
      • - contact with experts, potential employers and businesses
  • 4. About LinkedIn
    • LinkedIn Video
    • http://www.youtube.com/watch?v=IzT3JVUGUzM
  • 5. Advertising and Marketing Services
    • Pay Per Click Advertising
        • Called DirectAds (Similar to Google Adwords)
  • 6. Advertising and Marketing Services
  • 7. Advertising and Marketing Services
    • For marketing budgets over $25,000 use Linkedin’s AdvertisingSales
  • 8. Advertising and Marketing Services
    • This is a strategic solution driven advertising and marketing tool geared towards engaging Lin ke din's community with your organisation .
    • AdvertisingSales tools are:
      • Flash Display Ads
      • Interactive Sponsorship Ads with Question & Answer boxes, Voting Polls and User Applications.
  • 9. Advertising and Marketing Services
    • Linkedin Groups
      • What is a Linkedin Group ?
        • It’s a collection of Linkedin members who are composed of people with similar interests, who can now interact with each other in discussions on the groups forum .
        • Favourite Group = Advertising Professionals
      • How to market using Groups?
        • G roup managers can send an announcement to their group members email inbox .
        • A llowing groups to connect with members even when they aren't signed in to Linkedin.
        • This creates a 'Direct Marketing' channel between a brand and a consumer which is a highly effective online marketing method.
  • 10. Using LinkedIn
    • Not much information to back up ROI
    • Companies that have successfully used LinkedIn:
  • 11. Courtyard by Marriott: A LinkedIn Exemplar
    • Received platinum and gold HSMAI Adrian Awards for “ New Stay” campaign commercials and online marketing programs
    • Utilizes LinkedIn polls for market research
    • Benefits from BusinessWeek.com partnership
          • http://www.youtube.com/watch?v=_gpAyOc8J-8
  • 12. Obama on LinkedIn
    • Used Questions feature to ask for suggestions on rebuilding country’s infrastructure
    • Contributed to image of being “in touch” with modern tools and technologies
  • 13. Strengths
  • 14. Weaknesses
  • 15. Overview
    • LinkedIn is a networking site that has many useful features for individuals and companies.
    • Must know how to utilize features to maximize benefits