Class Introduction

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Designing Happiness is a class taught at the Stanford Graduate School of Business. The class explores the data-driven research on happiness, revealing insights about how to (a) rethink, (b) quantify, (c) visualize, (d) deliver, and (e) build happiness.

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Class Introduction

  1. 1. DESIGNING HAPPINESS J E N N I F E R AA K E R STAN F O R D U N I V E R S ITY G S B aaker@gsb.stanford.edu • twitter.com/aaker DESIGNING HAPPINESS / © JENNIFER AAKER
  2. 2. DESIGNING HAPPINESS CAST @ STANFORD JENNIFER BARBARA JOE EMILY DAVID PURIN DESIGNING HAPPINESS / © JENNIFER AAKER
  3. 3. WHY AM I HAPPY TO BE HERE? DESIGNING HAPPINESS / © JENNIFER AAKER
  4. 4. A PARADOX • Americans richer than ever yet no happier than 30 years ago DESIGNING HAPPINESS / © JENNIFER AAKER
  5. 5. A MYSTERY 80 45 Easterlin Paradox (1974): Our wealth is increasing, but our happiness is not. GDP per Capita ( Thousands of dollars) 40 Data Source : General Social Survey ( happiness ) / Bureau of Economic Analysis ( GDP per capita ) 35 60 Pretty Happy % Survey Responses 30 25 40 20 Very Happy 15 20 10 Not Very Happy 5 0 0 1972 1976 1980 1984 1988 Year 1992 1996 2000 DESIGNING HAPPINESS / © JENNIFER AAKER
  6. 6. R.O.I. ON HAPPINESS DESIGNING HAPPINESS / © JENNIFER AAKER
  7. 7. The good life, as I conceive it, is a happy life. I do not mean that if you are good you will be happy; I mean that if you are happy you will be good. Bertrand Russell DESIGNING HAPPINESS / © JENNIFER AAKER
  8. 8. THE BUSINESS CASE FOR HAPPINESS Job Burnout Turnover intentions Absenteeism Source : Lyubormirsky, King and Diener. “The Benefits of Frequent Positive Affect: Does Happiness Lead to Success?” 2005. DESIGNING HAPPINESS / © JENNIFER AAKER
  9. 9. Happiness leads people to think, feel and act in ways that promote resource building, thought design, creative thinking. Isen 1998; Elliot and Thrash, 2001 DESIGNING HAPPINESS / © JENNIFER AAKER
  10. 10. GOOD DESIGNPERCEIVED VALUE Source : Duarte 2010 DESIGNING HAPPINESS / © JENNIFER AAKER
  11. 11. MISCONCEPTIONS OF HAPPINESS 1. We think we know what happiness is (but we don’t). High degree of certainty when asked to define happiness. But relatively low frequency of being in that state. Csikszentmihalyi & Larsen (1987); Diener & Seligman (2002); Kahneman et al. (2004);)Kahneman et al. (2006) DESIGNING HAPPINESS / © JENNIFER AAKER
  12. 12. MISCONCEPTIONS OF HAPPINESS 2. We don’t really know what makes us happy. But we think we do. Gilbert (2005) Lyubomirsky et al. (2005) DESIGNING HAPPINESS / © JENNIFER AAKER
  13. 13. MISCONCEPTIONS OF HAPPINESS 3. We have ridiculous ideas on how to ‘get happier’ The things we chase are often not associated with happiness in the long term. Or they are untenable. DESIGNING HAPPINESS / © JENNIFER AAKER
  14. 14. MISCONCEPTIONS OF HAPPINESS 4. Once we “get happy,” expectation creep occurs. When we accomplish our mission, a fleeting sense of happiness rushes in and then drains away almost immediately. DESIGNING HAPPINESS / © JENNIFER AAKER
  15. 15. EXPECTATION CREEP DESIGNING HAPPINESS / © JENNIFER AAKER
  16. 16. MISCONCEPTIONS OF HAPPINESS 5. We assume happiness is stable It changes over the life cycle. DESIGNING HAPPINESS / © JENNIFER AAKER
  17. 17. DESIGNING HAPPINESS / © JENNIFER AAKER
  18. 18. Harris and Kamvar 2009 DESIGNING HAPPINESS / © JENNIFER AAKER
  19. 19. SO HOW MIGHT WE RETHINK HAPPINESS? DESIGNING HAPPINESS / © JENNIFER AAKER
  20. 20. DESIGNING HAPPINESS Ask what do you love Not what features are important Grab data And visuals Design for the past and future, not just present Anticipating, experiencing + remembering happiness Design to minimize pain The power of negative outweighs positive Don’t try to be happy or get happier Design an environment that allows for happiness DESIGNING HAPPINESS / © JENNIFER AAKER
  21. 21. DESIGNING HAPPINESS DESIGNING HAPPINESS / © JENNIFER AAKER
  22. 22. DESIGNING HAPPINESS J E N N I F E R AA K E R STAN F O R D U N I V E R S ITY G S B aaker@gsb.stanford.edu • twitter.com/aaker DESIGNING HAPPINESS / © JENNIFER AAKER

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