Enterprise is Sexy

1,741 views
1,595 views

Published on

Nathan Kendrick, Founder and Partner at DesignMap gave a refreshing talk that puts designing products for work into a whole new perspective. He shared with us his journey from studying design at RISD and how he gained appreciation for designing enterprise products.

As technology becomes more widely available and entrenched in peoples’ lives at home, their expectations around ease of use and design aesthetics continue to rise for products they use at work. Long gone are the ’90s when mostly what we expected from productivity software was automating repetitive manual tasks. Consumer expectations are forcing businesses to give design a seat at the table. Here at DesignMap we are fortunate to have help our clients integrate design into their culture and make kick ass products. Sometimes we are even around to see it pay off like when ExactTarget, a long-term DesignMap client, was acquired by Salesforce for $2.5 billion.

Yes, designing for Enterprise can be sexy because of the monetary opportunity and that designers are well positioned to make the applications look beautiful. We learned from Nathan’s talk that according to the Bureau of Labor Statistics, Americans age 25-54 spend an average of 53% of their waking hours at work. So working on designing enterprise products allow us to to do what we love and at the same time have huge positive impact on people’s lives too!

Nathan called for designers working on enterprise products to contribute to the conversation. So, share your stories with us!

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,741
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Enterprise is Sexy

  1. 1. Enterprise is Sexy
  2. 2. In this talk, I will definitively prove the theory “Enterprise is Sexy.” Enterprise is Sexy June 24, 2013
  3. 3. Enterprise is Sexy June 24, 2013
  4. 4. is... Enterprise is Sexy June 24, 2013
  5. 5. is siliconvalleyryangosling.tumblr.com Enterprise is Sexy June 24, 2013
  6. 6. No, seriously... Enterprise is Sexy June 24, 2013
  7. 7. Enterprise is Sexy June 24, 2013
  8. 8. is Enterprise is Sexy June 24, 2013
  9. 9. ‘99 Hugh Dubberly RISD / Yale Apple Netscape www.dubberly.com
  10. 10. ‘00
  11. 11. Bud Tribble MD / PhD Apple / Macintosh NeXT Apple Mike Boich Stanford / Harvard Apple Radius Andy Hertzfeld Brown / Berkeley Apple / Macintosh Radius General Magic That’s The Woz! That’s Steve Jobs!
  12. 12. (BASICALLY, DROPBOX FOR LINUX)
  13. 13. (HUGH LET ME FREELANCE FOR HIM) R.I.P. 2001 -$10 million
  14. 14. The Venn Diagram User-focused Business-focused Technology-focused “the Product” Enterprise is Sexy June 24, 2013
  15. 15. Users Business Technology Enterprise is Sexy June 24, 2013
  16. 16. 1) Enterprise? 2) Sexy? 3) Design?
  17. 17. Who would agree that enterprise means “a large company”? > 1500 EMPLOYEES Enterprise is Sexy June 24, 2013
  18. 18. en•ter•prise “a project or undertaking, typically one that is difficult or requires effort” NEW OXFORD AMERICAN DICTIONARY Enterprise is Sexy June 24, 2013
  19. 19. The changing enterprise
  20. 20. “ANY CUSTOMER CAN HAVE A CAR PAINTED ANY COLOR THAT HE WANTS” Photo from flickr
  21. 21. “SO LONG AS ITS BLACK.” –HENRY FORD Photo from foto storiche
  22. 22. No choice. Auto vs. horse and buggy. Enterprise is Sexy June 24, 2013
  23. 23. Post-industrial, pick one. Users Business Technology Enterprise is Sexy June 24, 2013
  24. 24. Users Business Technology Enterprise is Sexy June 24, 2013
  25. 25. Energy British Petroleum Halliburton* Fannie Mae General Electric Ford Motor ManufacturingTransportation Finance Government YOUR DAD’S ENTERPRISE50+Years ago Enterprise is Sexy June 24, 2013
  26. 26. CEO of Halliburton Captain of the Starship Enterprise Enterprise, still not sexy. Enterprise is Sexy June 24, 2013
  27. 27. 1950–60’s But, on the consumer side... Enterprise is Sexy June 24, 2013
  28. 28. 1970’s Enterprise is Sexy June 24, 2013
  29. 29. 1980’s Enterprise is Sexy June 24, 2013
  30. 30. 1990’s Enterprise is Sexy June 24, 2013
  31. 31. Proliferation of choice. Consumer’s expectations rose, as technology became widely available. Enterprise is Sexy June 24, 2013
  32. 32. Meanwhile, in the enterprise.... 1990’s Enterprise is Sexy June 24, 2013
  33. 33. VoIP Client-Server Oracle Microsoft SAP Peoplesoft Bloomberg IBM Sony HP Software Computers CIO AUTOMATION OF THE ENTERPRISE1990’s Enterprise is Sexy June 24, 2013
  34. 34. No choice. The CIO bought the software, the employees used it. Enterprise is Sexy June 24, 2013
  35. 35. ‘90–’00s, Pick two. User-focused Business-focused Technology-focused Enterprise is Sexy June 24, 2013
  36. 36. Users Business Technology Enterprise is Sexy June 24, 2013
  37. 37. Users Business Technology Enterprise is Sexy June 24, 2013
  38. 38. Users Business Technology Enterprise is Sexy June 24, 2013
  39. 39. What is sexy?
  40. 40. what’s cooler than a million dollars? a billion dollars.
  41. 41. $1billion+ Enterprise is Sexy June 24, 2013
  42. 42. what’s sexier than a billion dollars? 2.5 billion dollars.
  43. 43. + $2.5billion Enterprise is Sexy June 24, 2013
  44. 44. Users Business Technology Sends billions of marketing messagesThree years of user-centered design. Microsoft, Nike, Inuit, Toyota, Universal. Digital Marketing Platform Enterprise is Sexy June 24, 2013
  45. 45. 25–54 Years Olds, with Children, Employed, Average Workday (BLS.GOV) 24hours Enterprise is Sexy June 24, 2013
  46. 46. 8.8hours + 7.6hours + 7.6hours WORK SLEEP PERSONAL LEISURE / SPORTS HOUSEHOLD EATING CARE FOR OTHERS OTHER Enterprise is Sexy June 24, 2013
  47. 47. 53%! (SPENT AT THE WORKPLACE...) Enterprise is Sexy June 24, 2013
  48. 48. (THAT LOOKS LIKE THIS...) Enterprise is Sexy June 24, 2013
  49. 49. (USING SOMETHING LIKE THIS...) Enterprise is Sexy June 24, 2013
  50. 50. We as designers, cannot ignore the opportu- nity to design products that enrich the workplace. Enterprise is Sexy June 24, 2013
  51. 51. CONSUMERIZATION OF THE ENTERPRISENOW Enterprise is Sexy June 24, 2013
  52. 52. Cloud Social B.Y.O.D. Freemium CSS/JS HTML5 SensorsSaaS Peer-to-Peer Big Data CONSUMERIZATION OF THE ENTERPRISE Enterprise is Sexy June 24, 2013
  53. 53. ClouderaAsana Evernote Nimble Storage Yammer Zendesk CONSUMERIZATION OF THE ENTERPRISE Box Skype PayPal Basecamp iPhone/iPad Salesforce Cloud Social B.Y.O.D. Freemium CSS/JS HTML5 SensorsSaaS Peer-to-Peer Big Data Enterprise is Sexy June 24, 2013
  54. 54. Choice, finally! As competitive advantages in business and tech become fewer... Enterprise is Sexy June 24, 2013
  55. 55. Great products need all three. User-focused Business-focused Technology-focused Enterprise is Sexy June 24, 2013
  56. 56. Design in the enterprise
  57. 57. We as designers, are uniquely skilled to balance human needs with business and technology. Enterprise is Sexy June 24, 2013
  58. 58. A focused set of users. Enterprise is Sexy June 24, 2013
  59. 59. A focused set of users. PERSONALWORKPLACE Well defined behaviors Enterprise is Sexy June 24, 2013
  60. 60. Marketing personas don’t help the team make product decisions. THIS IS NOT A PERSONA! Enterprise is Sexy June 24, 2013
  61. 61. Represent real people, not caricatures. THIS IS NOT A PERSONA! Enterprise is Sexy June 24, 2013
  62. 62. THIS IS A PERSONA! Q. A.WWW $ $ DEBIT ACH$ FI FI $ DEBIT ATM ACH WWW $ WWW DEBIT Q. A. $ DEBIT Q. A. BILL PAY ATM $ $ FI FI $ $ $ Elderly Parents • Health issues Desktop Computer • Personal and work computer • Tracks finances online • Prints out documents to file • Two Joint Checking and Savings, (WF and BofA) • Savings and CDs (ING) • Mortgage (WF) • Mortgage (ACH, interest rate reduction) • Home Equity (transfer) • WF Credit Card (transfer) • Utilities, Land line , Internet, Insurance (Bill Pay) • Checking to Savings (online) • Uses BofA or ING for inter-FI • ICT’s to daughters and mother • Home Equity Loan with ODP (WF) • 2 401K’s (Fidelity) • Brokerage (Schwab) • Credit Cards (WF, Chase) • Household services (check) • Charities (ACH checks, cash) • Taxes (check) • Sends money to friends, household service providers, and charities (cash, check, ICT’s, or PayPal) Harry & Sue are a professional couple with competing financial priorities: college savings/tuition for their daughters, elder care, and retirement. They realize they’ve been great savers but now need to be more strategic to prepare for these major life events. Sue is the primary online banker, tracking account balances, using their Amex for points, transfers for WF loans, writing some checks and making transfers to other family members. The complexity of their family’s financial situation comes with a lot of paperwork, adding to their challenge of staying organized and on top of their financial responsibilities. They want to put themselves in the hands of professional advisors to draft a strategic plan for the next 5+ years but are wary of the added expense. Harry likes to research investments online but he is reluctant to do any transacting online due to security concerns. Sue learned about PayPal by using eBay and likes that she doesn’t have to share her account numbers to pay but is less security phobic than Harry. Primary Challenges Juggling Priorities Harry & Sue find themselves less capable of making major financial decisions without the advice of a professional; there are many variables to consider and they need help. Technical Literacy Sue has learned to manage online banking, but many of the responsibilities related to elder care are paper-based, requiring offline filing/organizing. Harry & Sue Financial Stats Life Stage Income Mode Tracking • Primarily online, but still tracking and budgeting through paper statements • Tried Quicken for budgeting but other life priorities take precedence • Electronic statements are printed out and filed if they can’t receive both • Uses Bill Pay for the majority of their bills • Moves money via ICT to family members and pays some medical expenses for parents • Most bills are manually paid through Bill Pay but important bills — such as medical invoices — are paid by check for tracking and proof of payment • Harry & Sue look to their bank representative to advise them about which accounts are the best and open the accounts in the branch. Researching for accounts can end with frustration and a yearning to speak to a real human. • Working with financial advisors to review all investments and plan for upcoming life events Spending Strategizing Routines Products Bills Transfers Devices Segment Early 50’s, Married w/Children and Aging Parents $170,000 / yr Online Fledgling Online Engaged Gem Harry & Sue Financial Advisors & Accountant • Tax assistance relating to savings and investments • Budgeting for retirement Tech Savvy Openness Financial Savvy Harry Sue Openness 21% Financial Interactions Entrenched routines; division in labor helps keep the peace and the reason why they receive both paper and electronic bills. Sue loves the convenience of online but Harry likes in-person and writing checks. Desire to stay in contact with family is the primary driver formobile/online device usage Financial Network Sandwiched between competing financial goals keeps them in pooling mode 36% $ $ Q. A. Reactors Poolers Maximizers College-Bound Daughters • Application process • Tuition • Money Transfers • Recurring bills “We get all of our bills online and in paper. If something comes in the mail, it at least triggers his memory…if it’s online — unless we make an attempt to go look at it, we wouldn’t see it.” $ $ WWW Q. A. BILL PAY $ WWWWWW $ NEWS $ NEWS Mobile Phone • Makes Calls • Checks Voicemail Opening & Using Accounts Life Stage Income 19 yrs old, College Student, Works PartTime $12,000 / yr Financial Mode Tech Segment Felipe Online Basic Banker Edwin & MaryHarry & SueJane Online Up & Comer Late 20’s, Young Professional $55,000 / yr Early 50’s, Married w/Children and Aging Parents $170,000 / yr Early to Mid 60’s, Married, Empty Nest ? Savvy Openness Financial Savvy Online Fledgling Online Engaged Gem Online Mature Loyals Harry Sue Edwin Mary Openness 36% 21%16% 14%12% Reactors Poolers Maximizers Reactors Poolers Maximizers Reactors Poolers MaximizersReactors Poolers Maximizers Co-create with the product team! Specifics around behaviors, routines, goals, tasks Enterprise is Sexy June 24, 2013
  63. 63. Crazy hard problems. Enterprise is Sexy June 24, 2013
  64. 64. Crazy hard problems. SIMPLISTICCOMPLEX Simplifying complexity Enterprise is Sexy June 24, 2013
  65. 65. Enterprise is Sexy June 24, 2013
  66. 66. Legal teams pouring over emails and files... how does the collection officer reduce petabytes of data, without missing evidence? Enterprise is Sexy June 24, 2013
  67. 67. Focus on process. Enterprise is Sexy June 24, 2013
  68. 68. Focus on process. ARTDESIGN Inputs and outputs Enterprise is Sexy June 24, 2013
  69. 69. Focus on process. CREATIVITY ARTDESIGN Enterprise is Sexy June 24, 2013
  70. 70. Models Visualize concepts Enterprise is Sexy June 24, 2013
  71. 71. Ideate Rapid collaboration note: Providing product alternatives to purchasers in brick and mortar stores. note: Combine real world yardsale’s serendipity with searchable products and yardsale events Enterprise is Sexy June 24, 2013
  72. 72. Prototypes Paper to Invision to HTML Systems Interaction design Enterprise is Sexy June 24, 2013
  73. 73. Mockups Pixel perfect Enterprise is Sexy June 24, 2013
  74. 74. Be iterative. Champion for the MVP. Be agile/lean. Enterprise is Sexy June 24, 2013
  75. 75. Focus on craft. Enterprise is Sexy June 24, 2013
  76. 76. Sophomore Year 18Years ago...
  77. 77. 1
  78. 78. 1 2
  79. 79. 1 2 3
  80. 80. 1 2 3 4
  81. 81. 1 2 3 4 vs Times New Roman Caslon SS canted serif edge symmetrical curves sharp corners irregular curves Attention to craft ensures great results, a true understanding of what it is, and how to improve.
  82. 82. THIS IS NOT GOOD ENOUGH! Enterprise is Sexy June 24, 2013
  83. 83. THIS COMMUNICATES DESIGN! Enterprise is Sexy June 24, 2013
  84. 84. Add to the conversation... Enterprise is Sexy June 24, 2013
  85. 85. How Enterprise Got Sexy: Kirk Dunn (Cloudera), Aaron Levie (Box), Todd McKinnon (Okta), Justin https://www.youtube.com/watch?v=_H5ICXwVAdM How Enterprise Software Got Sexy- Forbes - Scott Allison http://www.forbes.com/sites/scottallison/2012/09/12/how-enterprise-software-got-sexy/ Future of Work: Levie, Levine & Zingale Weigh In https://www.youtube.com/watch?v=cQ4EsS6hb6Y Enterprise is Sexy June 24, 2013
  86. 86. Users Business Technology Thank You!

×