The Enterprise green
communities project



        Juliana Martins, Laura Arango, Ricardo Ruffo
CHALLENGES


                Physical Activities      Diseases

                                                      Wate...
STAKEHOLDERS



    Enterprise Community            SVA
           Partners         School of Visual Arts


   The Phipps ...
How can tenants
behavior be changed in
order to conserve energy,
reduce costs and recycle
as part of daily life in a
green...
Understanding
   Tenants
THE PLAZA NORTH
331 East 29th street
          208 units
 diverse community
“What is green? I came
                     from green. Why would
                     I want to go back after
           ...
“We are very green. We
recycle and turn our air
conditioning off when
we leave the house.
We like to go to the coffee
shop...
“I don’t like the lamps.
                     They are awful and I feel
                     like I am living in an
      ...
SURVEY RESULTS


                 - Tenants are aware of the global
                 concept of a green community,
       ...
The majority of tenants
recycle and understand
the importance of it,
however not all tenants
are participating.
THE HARLEM BUILDING
  127 West 135th street
           10 buildings
    diverse community
“You keep coming here
                         and I don’t even know
                         who you are. Why would
     ...
OBSERVATIONS:

- Lack of awareness
WHY?
Lack of communication
RESULT:
Disengagement
Reframing
the problem...
Original Problem




                                     Visit Buildings




                            Survey




     ...
How can tenants
behavior be changed in
order to conserve energy,
reduce costs and recycle
as part of daily life in a
green...
When there is a lack of
awareness due to
insufficient communication
between tenants, CDC’s and
property managers,
resultin...
Solutions
Solution #1
                                           SIGNAGE



In order to create awareness a variety of small
signs wi...
Solution #1-A
    SIGNAGE
Solution #1-A
    SIGNAGE
Solution #1-B
                                                                                                            ...
Solution #1-B
    SIGNAGE
Solution #2
                              FINDING THE LEADER



An initiative to find a leader: interested tenants
will vo...
PLACE YOUR NAME HERE:         Sandra Smith
WHY WOULD YOU BE A GOOD GREEN LEADER?
I would be a great leader helping the com...
Solution #2
  SIGNAGE
Solution #3
                                       CHALLENGE

Create a challenge that will engage the whole
community by g...
Solution #3
CHALLENGE
Solution #3
CHALLENGE
THANKS!
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Enterprise pres 2010_08_03_low

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Enterprise pres 2010_08_03_low

  1. 1. The Enterprise green communities project Juliana Martins, Laura Arango, Ricardo Ruffo
  2. 2. CHALLENGES Physical Activities Diseases Water Conservation Pest Control Clean Air Enterprise Energy Efficiency Tenant’s Quality of Life Phipps Individuality Comfort Recycling Community Change in behavior Cost Efficiency
  3. 3. STAKEHOLDERS Enterprise Community SVA Partners School of Visual Arts The Phipps Jonathan Rose Other CDC’s Houses Groups Companies Property Manager Community Tenants
  4. 4. How can tenants behavior be changed in order to conserve energy, reduce costs and recycle as part of daily life in a green community?
  5. 5. Understanding Tenants
  6. 6. THE PLAZA NORTH 331 East 29th street 208 units diverse community
  7. 7. “What is green? I came from green. Why would I want to go back after all the progress we have made?.” PLAZA NORTH tenant
  8. 8. “We are very green. We recycle and turn our air conditioning off when we leave the house. We like to go to the coffee shop where it is nice and cool so we don’t have to run our air conditioning.” PLAZA NORTH tenants
  9. 9. “I don’t like the lamps. They are awful and I feel like I am living in an institution.” PLAZA NORTH tenant
  10. 10. SURVEY RESULTS - Tenants are aware of the global concept of a green community, but they are not aware that their building is one. - Lack of awareness that they live in a green community. - General awareness of some energy efficiency tips, but they are not being put into practice.
  11. 11. The majority of tenants recycle and understand the importance of it, however not all tenants are participating.
  12. 12. THE HARLEM BUILDING 127 West 135th street 10 buildings diverse community
  13. 13. “You keep coming here and I don’t even know who you are. Why would you come in and make this changes in a high risk area? And then, just leave it like this for 3 months?...” HARLEM BUILDING tenant
  14. 14. OBSERVATIONS: - Lack of awareness WHY? Lack of communication RESULT: Disengagement
  15. 15. Reframing the problem...
  16. 16. Original Problem Visit Buildings Survey Observations Root of the problem
  17. 17. How can tenants behavior be changed in order to conserve energy, reduce costs and recycle as part of daily life in a green community...
  18. 18. When there is a lack of awareness due to insufficient communication between tenants, CDC’s and property managers, resulting on disengagement.
  19. 19. Solutions
  20. 20. Solution #1 SIGNAGE In order to create awareness a variety of small signs will be posted around the building to: - highlight changes made to the building, in order to make it green and its benefits - tips or suggestions to reduce tenants carbon imprint.
  21. 21. Solution #1-A SIGNAGE
  22. 22. Solution #1-A SIGNAGE
  23. 23. Solution #1-B SIGNAGE LOOK THINK Your old mailboxes have been It took more than 100 million trees LOOK THINK The new lightbulbs in your building Change your lightbulbs to replaced with brand new ones to create 41.5 billion pieces use less than 25% of Compact Flourecent Lightbulbs made out of recycled materials of junk mail in 2005. That is the electricity than a regular to reduce your energy bill that help conserve our environment. same as deforesting the entire light bulb. They last 10 and recycle them once they are used. Rocky Mountain National Park times longer and can be recycled! every four months. STOP junk mail and help the environment by: registering on www.dmachoice.org/dma/member/regist.action downloading a mail-in form picking up a mail-in form from the property manager or sending a letter, along with $1 to the Direct Marketing Association Mail Preference Service P.O. Box 282
  24. 24. Solution #1-B SIGNAGE
  25. 25. Solution #2 FINDING THE LEADER An initiative to find a leader: interested tenants will volunteer. Tenants will then vote for a candidate. The leader will serve as a liason between the CDC’s, property manager and the tenants. He will engage people to create consciouness of living in a green community and will lead by example.
  26. 26. PLACE YOUR NAME HERE: Sandra Smith WHY WOULD YOU BE A GOOD GREEN LEADER? I would be a great leader helping the community understand how can the became greener and with that have a better live quality! Vote for me! PLACE YOUR NAME HERE: Danielle Johnson WHY WOULD YOU BE A GOOD GREEN LEADER? I would be a great leader helping the community understand how can the became greener and with that have a better live quality! Vote for me! PLACE YOUR NAME HERE: George Goodman WHY WOULD YOU BE A GOOD GREEN LEADER? I would be a great leader helping the community understand how can the became greener and with that have a better live quality! Vote for me!
  27. 27. Solution #2 SIGNAGE
  28. 28. Solution #3 CHALLENGE Create a challenge that will engage the whole community by getting them to reduce energy consumption, recycle properly or save water during a 3 month period. The challenge will be determined based on the area that needs more attention. The reward will be based on a need that will serve the building, such as a community garden.
  29. 29. Solution #3 CHALLENGE
  30. 30. Solution #3 CHALLENGE
  31. 31. THANKS!

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