How to use this presentationThis presentation provides NHS managerswith the rational and supporting argumentsto sell a design-led project to their Trust,board and senior managers.It covers three topics:• Why design?• The design process• Reducing violence and aggression in A&E a design process exemplar
Why design?Good design is a process that can be used togenerate innovative ideas and deliver newproducts and services.It can help you shape patient-centred andcost-effective services and environments.Design can help you develop integratedQIPP plans and improve performanceagainst A&E clinical quality indicators.
Why design?Designers draw on a number of principles and approaches to turn goodideas into innovative products, services, environments and experiences.Understanding usersGood designers spend time with the end-users of the products andservices they create and involve them in the process of designing andmakingCollaborationBecause it focuses on creating the best possible responses to realhuman needs, design is intrinsically a very collaborative process.Designers will collaborate with a range of people – from users andfrontline staff to investors and experts – and bring together a multi-disciplinary team to tackle all of the issues involvedPrototypingDesigners build and test solutions early in the development process.This iterative approach means solutions are refined and improvedmany times before they are piloted or rolled out
The design processThe design process helps businesses and thepublic sector shape their ideas so that theydeliver practical, attractive and usefulpropositions that people want to buy anduse.The Design Council illustrates the designprocess using a model called the DoubleDiamond …
The Double Diamond- design process modelThe Double Diamond model illustrates howdesigners work through four key stages:1. First, they open up space for lots of different ideas to be discovered and shared2. Then by focusing on user-needs they help identify and define priority areas to address3. Next, a designer will develop multiple prototype solutions based on the opportunity areas identified4. Finally, they will focus on distinct objectives and manufacturing or other constraints to deliver a final solution
The projectNHS hospital staff in the UK experience more than 150incidents of violence and aggression every day. Theestimated cost of violence and aggression to the NHSexceeds £69m a year. The problem is particularlyprevalent in high pressure areas such as A&Edepartments.For the Reducing violence and aggression in A&Eprogramme the Design Council worked in partnershipwith the Department of Health and the NHS to co-ordinate a team of experts, including a consortium oforganisational consultants, user-centred researchers andemergency care specialists, who collaborated to identifyopportunities for design-led solutions to tackle specificfrontline staff issues.
What now?• Use the Design Council guide to procuring good design• Learn more about design solutions you could retrofit in your A&E• Find out more about different design disciplines• Share your feedback and thoughts on www.aetoolkit.org.uk