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Peter Sallick, Content-to-Commerce and the Future of Blogs
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Peter Sallick, Content-to-Commerce and the Future of Blogs

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  • 1. Peter Sallick2013 Design BloggersConference
  • 2. Brands
  • 3. Digital Footprint 8 websites 2 Blogs 103 public Pinterest boards 7 Facebook pages 4 Twitter accounts 1 Instagram account 17 Digital partnerships
  • 4. Principles for Managing and Building Online Authenticity, simplicity, creativity, passion Be nimble Visual rules Avoid gimmicks Email boxes are very full Collaborations and partnerships are essential Realize you are always behind
  • 5. View of the Future Evolution underway is good for the design community/industry Models are changing – Media – Corporate Market needs leaders who embrace change Online usage is in its infancy for our market Exciting opportunities ahead
  • 6. Design Market Evolution: Offline to Online
  • 7. Content to Commerce: Curation
  • 8. Content to Commerce: Clear Brand Storytelling
  • 9. Future of Blogs: Platforms
  • 10. The Future of Blogs: Partnerships   
  • 11. Thank youPeter Sallickpsallick@designinvestors.com