Generations & The
Networking Advantage
Tribes, Weak Ties & Personal
Capital
Alex
Local Business Marketing Spend: 2013
BIA Kelsey Research
Puzzled By A Trend
Why Does Connection Marketing
Instinctively Matter to Biz Operators?
BIA Kelsey Research
Interruption Marketing is Over
Seth Godin: Internet and Hanging With
Your Tribe
Urban Tribes, Identity Capital,
Weak Ties
Identity Capital
• How we build ourselves piece by piece over time
• Repertoire of assembled individual assets
• Most impo...
Can a Tribe Really Help?
• Similarity breeds
connection
• Homogeneous clique
• Incestuous group
• Restricted speech
Strength of Weak Ties
• Weak Ties are the people we have met, or are connected
to somehow, but do not currently know well ...
Weak Ties
• The people we know the least are the most
transformative
• New things always come from outside your
inner circ...
Trouble: Crisis NOW, Capital is for
LATER
Eric Schmidt, executive
chairman of Google
“ Y-E-S is how you get
your first job, and
your next job, and
your spouse, and ...
Boomers Get Weak Ties
• College campus: playground to explore, chase
identity, and begin stalking change
• Learned that in...
Boomers Run Marketing Now
BIA Kelsey Research
Social Media Marketing: Harvesting
Weak Ties & Personal Capital
Wishing You (and Alex) A
Long Life of Weak Ties
Social Media for Harvesting
Your Personal and Business
Capital
Adam Japko - Generations and the Networking Advantage
Adam Japko - Generations and the Networking Advantage
Adam Japko - Generations and the Networking Advantage
Adam Japko - Generations and the Networking Advantage
Adam Japko - Generations and the Networking Advantage
Adam Japko - Generations and the Networking Advantage
Adam Japko - Generations and the Networking Advantage
Adam Japko - Generations and the Networking Advantage
Adam Japko - Generations and the Networking Advantage
Adam Japko - Generations and the Networking Advantage
Adam Japko - Generations and the Networking Advantage
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Adam Japko - Generations and the Networking Advantage

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Adam Japko - Generations and the Networking Advantage

  1. 1. Generations & The Networking Advantage Tribes, Weak Ties & Personal Capital
  2. 2. Alex
  3. 3. Local Business Marketing Spend: 2013 BIA Kelsey Research
  4. 4. Puzzled By A Trend
  5. 5. Why Does Connection Marketing Instinctively Matter to Biz Operators? BIA Kelsey Research
  6. 6. Interruption Marketing is Over
  7. 7. Seth Godin: Internet and Hanging With Your Tribe
  8. 8. Urban Tribes, Identity Capital, Weak Ties
  9. 9. Identity Capital • How we build ourselves piece by piece over time • Repertoire of assembled individual assets • Most importantly, what kids bring to the adult marketplace
  10. 10. Can a Tribe Really Help? • Similarity breeds connection • Homogeneous clique • Incestuous group • Restricted speech
  11. 11. Strength of Weak Ties • Weak Ties are the people we have met, or are connected to somehow, but do not currently know well and have not been promoted to close friends • Force us to communicate from a place of difference…with Elaborated Speech • Requires us to make our points more fully • Promotes more thoughtful Growth and Change
  12. 12. Weak Ties • The people we know the least are the most transformative • New things always come from outside your inner circle • Twenty-somethings resist leveraging the strength of their weak ties – I want to get a job on my own – I hate networking – That’s not my style
  13. 13. Trouble: Crisis NOW, Capital is for LATER
  14. 14. Eric Schmidt, executive chairman of Google “ Y-E-S is how you get your first job, and your next job, and your spouse, and even your kids. Even if it’s a bit edgy, a bit out of your comfort zone, saying yes means you will do something new, meet someone new, and make a difference.”
  15. 15. Boomers Get Weak Ties • College campus: playground to explore, chase identity, and begin stalking change • Learned that interconnectedness is not texting friends at 1am- but reaching out to weak ties that make a difference to our lives even though they don’t have to • Engaging human grace vs. servile respect • But, boomers have grown distant and apart- Social Networks new playground for old skills
  16. 16. Boomers Run Marketing Now BIA Kelsey Research
  17. 17. Social Media Marketing: Harvesting Weak Ties & Personal Capital
  18. 18. Wishing You (and Alex) A Long Life of Weak Ties Social Media for Harvesting Your Personal and Business Capital
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