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# Dashboard

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### Dashboard

1. 1. Larry’s SecretDashboardDesigned and Developedby Daisy LaFlamme
2. 2. LINKS http://public.tableausoftware.com/views/ LarrysSecret-Desislava-LaFlamme- 1/LARRYSSECRET?:embed=y http://public.tableausoftware.com/views/ LarrysSecret-Desislava-LaFlamme- 2/MarketBasketAnalysis?:embed=y
3. 3. Metrics Week Sales, Store Sales – Sales per week for each store Week Total – Total sales per fiscal week Store Total – Total sales per store Average Customer Transaction =AVG(Extended) - Average sales coming of each customer from the ‘Frequent Customer’ list.
4. 4. KPIs• Avg Cust Sales Compared to Overall Avg =avg([Extended])/WINDOW_AVG(avg([Extended]))Average \$ spend for each customer compared to theoverall average• Discount List =if [Avg Cust Sales Compared to Overall Avg]> 1THEN (IF [Avg Cust Sales Compared to Overall Avg]>1.6THEN (IF [Avg Cust Sales Compared to Overall Avg]>2.2THEN "40%" ELSE "20%" END)ELSE "10%" END) ELSE "---" END
5. 5. KPIs• % of Total Sales – Percent of total sales foreach product.This is table calculation that shows productpercent of total running sum of sales (for eachfiscal week in our case). It performs a secondarycalculation on the result.• Market Basket AnalysisThis metric calculates how many times oneproduct is bought with another product (in onetransaction).
6. 6. Product 1 Product 2 countsDowny-soft Luxury Flannel Shirt BDG Flannel Buttondown 1,037Arbor Hayley Flannel Shirt-Blue BDG Flannel Buttondown 662James Pearse Slim Fit Light Flannel Shirt BDG Flannel Buttondown 659V-Neck Green Plaid Flannel Shirt BDG Flannel Buttondown 605V-Neck Green Plaid Flannel Shirt Downy-soft Luxury Flannel Shirt 503James Pearse Slim Fit Light Flannel Shirt Downy-soft Luxury Flannel Shirt 503
7. 7. References: http://kb.tableausoftware.com/articles/kn owledgebase/market-basket-analysis http://onlinehelp.tableausoftware.com/v 7.0/pro/online/en-us/help.htm
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